Focus on Youth Marketing

Bizcommunity's YOUTH MARKETING Trend Report is now available in a downloadable PDF.

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15 African youth finalists in entrepreneurship prize

Fifteen emerging young African entrepreneurs will put their talent to work on the continent after being chosen as finalists in the Anzisha Prize 2017...

15 Aug 2017

Africa's youth bulge is an opportunity to transform the continent

The persistence of conflicts and wars on the continent continues to fuel uncertainty for the resolve of African leaders to strive and propose a better life for the youth and future generations...

By Jean Pierre Elong Mbassi 14 Aug 2017

Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth $10 million...

27 Jul 2017

Research calls for new approach to youth strategies in Africa

Innovative research released by The MasterCard Foundation is making the case for a new approach to youth employment training strategies in Africa…

23 Feb 2017

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

The love affair between young Nigerians and disruptive mobile technology

Young Nigerians are mobile-first people - technology is inspiring young entrepreneurs to create businesses that could not have existed in the past...

By Magnus Nmonwu 30 Aug 2016

African leaders commit to empowering youth, women to transform Africa

African, Japanese and other leaders at the Sixth Tokyo International Conference on African Development (TICAD VI), in Nairobi, will empower youth and women to transform Africa...

30 Aug 2016

Four things you can learn from Afrillennial smartphone preferences

There's more to the youth's product choices than meets the eye and one industry that has the most tell-tale signs about the youth market is the mobile industry...

24 Jun 2016

Youth employment trends in East Africa

Youth-led research shows young Africans still face many obstacles when entering the labour market...

21 Jun 2016

Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Youth employment action plan ends in Accra

ECOWAS (Economic Community Of West African States) Member States have been urged to establish a mechanism for monitoring and evaluating the efficacy of their National Youth Employment Plans in responding to the youth employment challenges facing the region.

14 May 2013

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