When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...
By David Blyth 8 Aug 2014 06:57
Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...
7 Jul 2014 09:42
After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.
16 May 2014 10:40
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots.
13 Feb 2013 10:17
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
Brand Africa in association with Brand Finance on Friday, 25 May 2012, named South Africa as the Most Valuable African Nation Brand. The event was hosted by Brand Kenya at the Intercontinental Hotel in Nairobi, Kenya.
28 May 2012 11:29
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
By Lars Deutsch 16 Apr 2012 12:08
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
"Every time politicians open their mouths, whatever they say has the potential to market or de-campaign their countries," Zimbabwe deputy prime minister Arthur Mutambara said, speaking at the Brand Africa Summit on Thursday 29 September 2011, at the Sandton Convention Centre in Johannesburg.
By Issa Sikiti da Silva: @sikitimedia 29 Sep 2011 13:29
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
Ghana will this year host the Africa Brand Conference that is aimed at exposing African businesses to social media branding tactics to help them expand markets for their products and services.
By Walter Wafula 9 Sep 2011 11:46