With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).
| Category | 2011 | 2012 | % Variation 2012 v 2011 |
|---|---|---|---|
| Film | 360 | 454 | +26% |
| 509 | 554 | +9% | |
| Outdoor | 678 | 749 | +10.5% |
| Direct | 200 | 298 | +49% |
| Promo & Activation | 282 | 405 | +43.5% |
| Media | 355 | 490 | +38% |
| Radio | 143 | 162 | +13% |
| Design | 170 | 278 | +63.5% |
| Film Craft | 160 | 244 | +52.5% |
| Print & Poster Craft | 248 | 337 | +36% |
| Integrated | 56 | 78 | +39% |
| Digital | 342 | 321 | -6% |
| Mobile | 47 | 74 | +57.5% |
| PR | 97 | 230 | +137% |
| Creative Effectiveness | n/a | 34 | n/a |
| Branded Content & Entertainment | n/a | 152 | n/a |
| TOTAL | 3,647 | 4,860 | 33% |
"This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world," says Terry Savage, co-chairman of Spikes Asia.
The winners will be revealed during the Spikes Asia Awards Ceremony that will be held Tuesday evening 18 September at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia-Pacific. Further information on Spikes Asia as well as details on how to register to attend can be found at www.spikes.asia. Spikes Asia takes place from 16-18 September in Singapore.
Delegate Registration: Open
Entries: Contact Fiorenza Plinio at aisa.sekips@seirtne
Festival Dates: 16-18 September 2012
