UK technology startup what3words claimed a Black Pencil for their pioneering method of communicating precise locations around the world. iyamadesign also won a Black Pencil for their spatial design of the mt expo 2015 in Japan, on behalf of masking tape brand Kamoi Kakoshi.
| Wood Pencil | Tuluver | Utopia | BirdLife South Africa | Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | South Africa |
| Wood Pencil | Nando's Peri Book | MullenLowe South Africa | Nando's | Direct | Direct Mail | South Africa |
| Wood Pencil | Night Tour Shadows | Young and Rubicam Cape Town | Johannesburg Zoo | Graphic Design | Posters (Graphic Design) | South Africa |
| Wood Pencil | Cookies | Publicis Machine Cape Town | Play-Doh | Outdoor Advertising | Poster Advertising/Free Format | South Africa |
| Wood Pencil | Lucozade Energy Drink | Ogilvy & Mather Johannesburg | Lucozade | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Wood Pencil | Lucozade Energy Drink - Lacing Up Your High Tops | Ogilvy & Mather Johannesburg | Lucozade | Radio Advertising | Radio Advertising over 30 seconds | South Africa |
| Wood Pencil | Lucozade Energy Drink - Night Before The Project | Ogilvy & Mather Johannesburg | Lucozade | Radio Advertising | Radio Advertising over 30 seconds | South Africa |
| Wood Pencil | Lucozade Energy Drink - Team Building Weekend | Ogilvy & Mather Johannesburg | Lucozade | Radio Advertising | Radio Advertising over 30 seconds | South Africa |
| Wood Pencil | Travel Before Its Not Fun Anymore | TBWA\Hunt\Lascaris | Flight Centre | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Wood Pencil | Travel before its not fun anymore | TBWA\Hunt\Lascaris | Flight Centre | Writing for Advertising | Writing for Radio Advertising | South Africa |
| Wood Pencil | Nando's Global Packaging | Famous Copy | Nando's Group | Writing for Design | Writng for Packaging Design | South Africa |
| Yellow Pencil | KFC Man Meals | Ogilvy & Mather Johannesburg | KFC | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Yellow Pencil | Sexy Times | TBWA/Hunt/Lascaris Johannesburg | Tiger Brands | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Pencil Level | Full Title | Agency | Client | Jury Name | Category Name | Country |
| Black Pencil | The world addressed | what3words | what3words | Creativity for Good (White Pencil) | Service Innovations | United Kingdom |
| Black Pencil | mt expo 2015 | iyamadesign inc. | Kamoi Kakoshi | Spatial & Experiential Design | Trade Show & Exposition Design | Japan |
| White Pencil | Clever Buoy | M&C Saatchi | Optus | Creativity for Good (White Pencil) | Service Innovations | Australia |
| White Pencil | Fairphone 2 | seymourpowell | Fairphone | Creativity for Good (White Pencil) | Service Innovations | United Kingdom |
| White Pencil | Security Moms | Ogilvy Brasil | Sport Clube do Recife | Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Brazil |
| Yellow Pencil | Compton | TBWA Chiat Day | The GRAMMYs | Branded Film Content & Entertainment | Branded Content & Entertainment - Fiction 1-5 mins | United States |
| Yellow Pencil | Lo and Behold Reveries of the Connected World | Pereira & O'Dell, New York | NetScout Systems | Branded Film Content & Entertainment | Branded Content & Entertainment - Non-Fiction Film | United States |
| Yellow Pencil | The Unforgotten | FCB Chicago | Illinois Council Against Handgun Violence | Branded Film Content & Entertainment | Branded Content & Entertainment - Live Experience | United States |
| Yellow Pencil | Living River | J. Walter Thompson London | HSBC | Branding | Brand Experience & Environments | United Kingdom |
| Yellow Pencil | Act of Love | HAKUHODO Kettle inc | Sagami Rubber Industries | Branding | Digital Brand Expression | Japan |
| Yellow Pencil | I Am My MTV | World Design Studio MTV International | MTV International | Branding | Multi Platform TV Branding & Promotions | United States |
| Yellow Pencil | Shell We Move? | HAKUHODO Kettle / HAKUHODO | Recruit Sumai Company | Branding | Brand Experience & Environments | Japan |
| Yellow Pencil | The Shape Of Imagination | Ogilvy & Mather Singapore | LEGO | Branding | Brand Experience & Environments | Singapore |
| Yellow Pencil | Unforgotten Soldiers | DDB Group New Zealand | Sky TV | Branding | Brand Experience & Environments | New Zealand |
| Yellow Pencil | Because Recollection | 84.Paris | Because Music | Crafts for Advertising | Sound Design & Use of Music for Digital Marketing | France |
| Yellow Pencil | WORLD TABLE TENNIS CHAMPIONSHIPS 2015 | DENTSU INC. | TV TOKYO Corporation | Crafts for Design | Photography for Design | Japan |
| Yellow Pencil | Assembly of Youth | Google Creative Lab | Unicef | Digital Design | Digital Installations | United Kingdom |
| Yellow Pencil | Unmade : Unique knitwear that redefines personal. | Unmade Ltd | Unmade | Digital Design | Connected Products | United Kingdom |
| Yellow Pencil | Groceries Not Guns | GREY Canada | Moms Demand Action for Gun Sense in America | Digital Marketing | Integrated Digital Campaigns | Canada |
| Yellow Pencil | I Am A Witness | Goodby Silverstein & Partners | Ad Council | Digital Marketing | Use of Social Media | United States |
| Yellow Pencil | McWhopper | Y&R New Zealand & Resn | Burger King Corporation | Digital Marketing | Integrated Digital Campaigns | New Zealand |
| Yellow Pencil | #MaPlaceEstDansLaSalle | FF PARIS | Prodiss | Direct | Direct Response/Press & Poster | France |
| Yellow Pencil | Brewtroleum | Colenso BBDO | DB Breweries | Direct | Direct Product & Service | New Zealand |
| Yellow Pencil | McWhopper | Y&R New Zealand and DAVID The Agency Miami | Burger King Corporation | Direct | Direct Integrated Campaigns | New Zealand |
| Yellow Pencil | THE HIV+ ISSUE | Saatchi & Saatchi Switzerland | Vangardist Magazine | Direct | Direct Mail | Switzerland |
| Yellow Pencil | The Interactive form | BETC | CANAL+ | Direct | Direct Acquisition & Retention | France |
| Yellow Pencil | Van Gogh BnB | Leo Burnett Chicago | Art Institute of Chicago | Direct | Direct Response/Ambient | United States |
| Yellow Pencil | Proudly Seeking Pleasure | UNILEVER | Unilever | Film Advertising | TV Commercials 41-60 seconds | Spain |
| Yellow Pencil | Shoplifters | adam&eveDDB | Harvey Nichols | Film Advertising | Cinema Commercials 61-120 Seconds | United Kingdom |
| Yellow Pencil | Silver Skaters | Saatchi & Saatchi | Rekorderlig | Film Advertising Crafts | Use of Music for Film Advertising | United Kingdom |
| Yellow Pencil | Under Armour Phelps 90 | Droga5 | Under Armour | Film Advertising Crafts | Direction for Film Advertising | United States |
| Yellow Pencil | Under Armour Phelps 90 | Droga5 | Under Armour | Film Advertising Crafts | Use of Music for Film Advertising | United States |
| Yellow Pencil | Boxes in Boxes | Studio Sutherl& | Fedrigoni Papers | Graphic Design | Applied Print Graphics | United Kingdom |
| Yellow Pencil | Channel 4 Rebrand | 4creative | Channel 4 | Graphic Design | Integrated Graphics | United Kingdom |
| Yellow Pencil | Donate for Africa | Scholz & Friends | DFC Deutsche Fundraising Company | Graphic Design | Applied Print Graphics | Germany |
| Yellow Pencil | Morgan Stanley Digital Signage Times Square | Bloomberg Marketing Studio | Morgan Stanley | Graphic Design | Data Visualisation | United States |
| Yellow Pencil | Printed by Somerset | Leo Burnett, Toronto | Somerset Graphics | Graphic Design | Direct Mail (Graphic Design) | Canada |
| Yellow Pencil | The Petard Pinch | Michael Brookes | Bletchley Park Trust | Graphic Design | Moving Image (Graphic Design) | United Kingdom |
| Yellow Pencil | Emoji Ordering | CP+B | Domino's | Integrated & Innovative Media | Innovative Media | United States |
| Yellow Pencil | McWhopper | Y&R New Zealand & DAVID The Agency Miami | Burger King Corporation | Integrated & Innovative Media | Earned Media - Large Business (over 500 employees) | New Zealand |
| Yellow Pencil | Newcastle Band of Brands | Droga5 | Heineken | Integrated & Innovative Media | Integrated - Large Business (over 500 employees) | United States |
| Yellow Pencil | Avaunt Magazine Issue 2 | Avaunt Publishing | Avaunt | Magazine & Newspaper Design | Independent Magazines | United Kingdom |
| Yellow Pencil | Rubbish Famzine - The Incomplete Herbarium and Other Garden CIty Exploits | Kinetic Singapore | holycrap.sg | Magazine & Newspaper Design | Independent Magazines | Singapore |
| Yellow Pencil | McWhopper | Y&R New Zealand and DAVID The Agency Miami | Burger King Corporation | Media | Use of Integrated Media | New Zealand |
| Yellow Pencil | The World's First Soap Bus Ticket | Leo Burnett Solutions Inc | Asiri Group of Hospitals | Media | Use of Direct Media | Sri Lanka |
| Yellow Pencil | Clever Kash | Saatchi & Saatchi | ASB Bank | Mobile Marketing | Innovative Use of Mobile Technology | New Zealand |
| Yellow Pencil | Make Up Genius | McCann Paris | L'Or_al Paris | Mobile Marketing | Mobile Apps | France |
| Yellow Pencil | Wide Open | The Mill | Chemical Brothers | Music Videos | Special Effects for Music Videos | United Kingdom |
| Yellow Pencil | SKRILLEX | DIVISION | SKRILLEX | Music Videos | Direction for Music Videos | France |
| Yellow Pencil | SKRILLEX | DIVISION | SKRILLEX | Music Videos | Music Videos | France |
| Yellow Pencil | Brewtroleum | Colenso BBDO | DB Breweries | Outdoor Advertising | Ambient | New Zealand |
| Yellow Pencil | Survival Billboard | m:united // McCann | Microsoft | Outdoor Advertising | Poster Advertising/Enhanced Posters | United Kingdom |
| Yellow Pencil | Coco de Mer | Williams Murray Hamm | Coco de Mer | Packaging Design | Consumer Packaging Design | United Kingdom |
| Yellow Pencil | Oh! Saft Squeeze Bottle | Leo Burnett Germany | mymuesli | Packaging Design | Structural Packaging Design | Germany |
| Yellow Pencil | Color for the Colorblind | FCB Chicago | Valspar | PR | Creative B2C Campaign - Low Budget - Under 60k | United States |
| Yellow Pencil | Holograms for Freedom | DDB Spain | No somos delito (We are not Crime) | PR | Best Public Affairs Campaign | Spain |
| Yellow Pencil | McWhopper | Y&R New Zealand | Burger King Corporation | PR | Best Integrated Campaign | New Zealand |
| Yellow Pencil | Paradise Hill | FCB New Zealand | It?s Not OK | PR | Creative Use of Media | New Zealand |
| Yellow Pencil | McWhopper | Y&R New Zealand | Burger King Corporation | Press Advertising | Press Advertising | New Zealand |
| Yellow Pencil | Funtastic Hand | Publicis Colombia | Cirec Foundation | Product Design | Innovative Product Design | Colombia |
| Yellow Pencil | KFC Man Meals | Ogilvy & Mather Johannesburg | KFC | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Yellow Pencil | Sexy Times | TBWA/Hunt/Lascaris Johannesburg | Tiger Brands | Radio Advertising | Radio Advertising Campaigns | South Africa |
| Yellow Pencil | APPLE+ Learning to Design, Designing to Learn | Ken Miki & Associates | Ginza Graphic Gallery | Spatial & Experiential Design | Exhibition Design | Japan |
| Yellow Pencil | Self Conscious | Ogilvy & Mather | Unilever | Writing for Advertising | Writing for Radio Advertising | United Kingdom |
| Yellow Pencil | SPARE THE ACT LAPTOP - LONG VERSION | AMVBBDO | CURRYS PC WORLD | Writing for Advertising | Writing for Film Advertising | United Kingdom |
| Yellow Pencil | Cards Against Domestic Violence | The Joy Agency Pty Ltd | Domestic Violence NSW | Writing for Design | Writing for Printed Materials & Graphic Communications | Australia |
This year the President’s Award has gone to Steve Henry, co-founder of Decoded and one of the founders and creative partner of the world-renowned advertising agency HHCL. Working as part of the team that netted HHCL Campaign’s “Agency of the Decade”, Steve’s work is iconic. He is perhaps most renowned for his “You’ve Been Tango’d” commercials, alongside other well-known catchphrases such as Ronseal’s “does what it says on the tin”. His influence continues to be felt in the industry today.
The Next Photographer Award, in partnership with Getty Images, sets out to find the best new photographers and promote them back to the creative industry. This year’s winner is Hong Kong-Chinese photographer Tam Hoi Ying.
The Next Director Award, which aims to unearth the best new directorial talent, was given to British animation director Daisy Jacobs.
View the winning work here.
