Caroline Southey, Editor of Financial Mail, talked about the AdFocus prior to the Loeries being the Golden Globes before the Oscars. The stage was set for insights and speculation about just who is the top dog for 2004.
The results were as follows:
The feature about Robyn Putter and his life in advertising was instructive for any youngster or aspiring ad achiever. The process of causing deliberate confusion and mixing magic and logic tells all about the success of Ogilvy & Mather in the AdFocus 2004.
The year's best ads according to the Creative Circle:
There were some suprises and some people left wringing their hands but the overall picture was of an industry that still has what it takes to create and shock as well as deliver to the target market.
Lowe Bull with their ad about People Opposing Women Abuse was the magazine winner in the Creative Circle awards and it was a popular choice.
Brand Agency of the Year and Advertiser of the Year also produced some new faces with Harwood Kirsten Leigh McCoy (HKLM) and Exclusive Books taking the honours.
