It takes more than just a good on-air voice to be a great presenter. If you aspire to being a great presenter, with a top radio show, you need to be delivering consistently good content, and we're not just talking the playlist here (that's a separate topic all on its own).
Great content takes preparation, and is as much about what you say as how you say it. Here are some of my tips on delivering great on-air content.
Before the show
You need to prepare if you're going to entertain listeners for three hours. Presenters often forget just how easy it is for listeners (and management) to pick up on a show that has not been properly prepared for. You're aiming for content links that are short and to the point, and that entertain your listeners, preventing them from changing radio stations.
Preparation for a radio show begins the moment the show ends. What exactly does preparation entail?
When preparing for your show, ensure at all times that whatever you plan to talk about is:
Your content needs to check the box with at least one of these.
Read newspapers, internet news sites and watch TV news bulletins every day. There is nothing worse than a presenter commenting on a current affairs issue that is out of date, or commenting inaccurately on that event.
And never trust emailed stories from listeners. It has happened many times that stations air inaccuracies about events, such as reporting on a death without checking the source.
Until you've checked your sources, you should never blindly air something. Not only does it damage your credibility, but it could also lead to the injured parties taking legal action.
During the show
First, if you have nothing entertaining, informative or relevant to say, rather keep quiet. Avoid repeating yourself, and try to be consistent and creative.
When you do speak, don't speak down to your listeners. Speak to them, not at them. And don't "sing", with your voice going up and down. Speak as you would when talking to a friend. Avoid getting into a pattern of highs and lows.
In terms of content, be sure you adhere to the BCCSA Code of Conduct, and don't tell cultural or religious jokes or make insensitive comments on air.
Work to create listener loyalty. Your listeners are tuned in for a reason. They enjoy your show and trust you to deliver - don't let them down or leave them out of your conversations, and avoid in-house jokes that will make listeners feel left out. A listener who enjoys your company is bound to spread the word, so don't fail him or her.
Economy of words
Remember to forward/back announce the songs for listeners only just tuning in. And stick to linear intros and outros. For example, it's better to say "That was Family Affair by Mary J Blige on Radio FM", rather than "You're with me, Alfred Einstein on Radio FM and that was Family Affair by Mary J Blige". In radio, airtime is money and economy of words is everything.
Unless it's a repetitive chorus, don't fade the vocals on tracks, and don't ride the fader over an intro or outro. Just bring it down slightly and keep it there. Ups and downs sound confusing on air and are unprofessional.
And don't promo the end of your shift. To ensure listeners stay tuned to your station, they need to feel comfortable with the next presenter. When you talk about your shift ending, it sends a message that the listener can tune out because their favorite music/personality is now leaving the building.
Quarter hour maintenance
Probably one of the most important tasks you have as a presenter is to increase listener loyalty through constant innovation, so that you hold your listeners' attention. Since radio listenership is measured in quarter hours, presenters need to ensure that every 15 minutes they give listeners a reason to stay tuned in.
Here are a few tips on how to do this: