The purpose of a strategic plan is to guide an organisation intelligently into the future - but what happened to the last strategic plan you put together? It likely sits in a binder collecting dust on your office shelf, without ever fulfilling its intended purpose.
With so much time, money and resources needed to create them, why it is that so many strategic plans never truly see the light of day? It's because they're unrealistic and irrelevant. However, that doesn't mean the strategic planning process isn't worth it. It's just outdated.
The key is to involve and engage those who will be implementing the plan from the beginning. When strategic planners and project managers work together, strategic plans can become one of an organisation's most useful tools for weathering tough economic times and staying ahead in today's fast-paced business environment.
