[Biz Takeouts Lineup] 156: Where we stand on programmatic RTB buying

We chat to Paula Raubenheimer, Managing Director of SouthernX (@_southernx), a programmatic RTB marketplace representing premium publishers in sub-Saharan Africa.

We look at the first year of SouthernX in South Africa, what makes SouthernX different, how programmatic buying works and the trends.

Lineup

• Show host: Warren Harding (@bizWazza)

• In studio: Paula Raubenheimer

How to listen

• Internet radio/streaming audio: 2oceansVibe Radio
  
• Mobile: iPhone, Blackberry or Android apps

Comments or questions

• Email: moc.ytinummoczib@stuoekatzib
  
• Twitter: tweet @BizWazza using #biztakeouts
  
• Facebook: 2oceansVibe Radio

Podcast

A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.

Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib