MTN Radio Awards
To do so, I need you to imagine that on the wall in front of you is a map of South Africa. On the table next to you are a small wooden box and an envelope. The box contains 56 pins. Each pin is in fact a small MTN flag. The envelope next to the box contains the list of the winners of this year's inaugural MTN Radio Awards. Using the pins, you are to mark on the map the location from which each winning radio station broadcasts. Once that is done, you are to stand back and tell me what you see.
This is, of course, a purely rhetorical exercise as I have already done it, and I know what the result is.
Let me tell you what you will see: one flag in each of the following locations: Durban, PE, Polokwane and Senekal; and two in Cape Town. The rest will be found bristling in the Johannesburg-Pretoria metropole. (To be fair, there were one or two other Cape Town stations that won, but they were joint winners with their sister stations in Johannesburg.)
So what does this tell us?
Fair reflection or not
Briefly, one of two things: either it is a fair reflection of the state of radio in South Africa (and that all that is truly wonderful in radio is radiated only from Gauteng); or it's not; in which case there's something seriously wrong with the voting and/or judging (and therefore the validity) of the MTN Radio Awards.
Before we go any further, let me shoot across the bows of anyone thinking it's a case of sour grapes because I didn't win anything. I am no longer on air and therefore could not have been eligible. I am speaking now as a veteran broadcaster, radio analyst and consultant, and, more importantly, as someone who has always been passionate about creating powerful radio.
Let's assume the first suggestion is correct, and that Gauteng is indeed the home of talented radio people. Why would this be? Why are the talented people all in Gauteng? Is it the lure of the big money? If so, what does it say of those who chase it? Or is it because there are more opportunities in Gauteng, say, in TV? If so, what does it say for those who chase it (TV really only being for those who can't crack it in radio)?
Sounds a little nasty
I know, it sounds a little nasty to suggest that all people who work in radio from Gauteng are shallow, money-grabbing monsters.
So if that's not the case, and that all the really talented people just happen to be in Gauteng, that must mean that all those radio people who are not are idiots who don't know the first thing about professional radio. Gauteng is then the seat of some form of great radio empire that blesses the outlying, hick colonies, such as Durban, Cape Town, PE, Nelspruit and Bloemfontein, with its wisdom and cutting edge entertainment; and that the people who live in these other areas are only too happy to be blessed in this way.
No, we can't say that.
Then there has to be something wrong with the voting or judging of the MTN Radio Awards.
As for the organisation behind the awards, Jeremy Maggs and his team should be congratulated for all the hard work they have done to highlight excellence in the media; and, from what I can gather, the means of voting was pretty straightforward.
So that would suggest that something was amiss with the judging. A brief examination of the judges wouldn't provide any clues; they are a veritable who's who of media. Each one of them is a recognised star in his or her area of expertise.
So where could the problem be?
If you were to dig deeper into the judges, you'd find what could be the answer: most of them live in Johannesburg, have lived there for many years, and have grown up listening to the stations that were judged the winners. Those judges that don't live in Gauteng, live in Cape Town. Remind me again where the next highest number of awards came from?
Like Marcellus in Hamlet, I am merely a keen observer, keeping an eye on the state of things; protecting its integrity as it were. I am not for one minute suggesting that the judges in this year's MTN Radio Awards were biased in any way, but given the fondness in humans for what is familiar, I do think next year the net for judges should be cast a little wider.
