Other transformative trends have brought us safe and exhilarating driving, with automated features, comfort and luxury design rounding off the experience. “Now road users get to take the aesthetics of their tyres up a notch style-wise without compromising off-road capabilities,” says Lubin Ozoux, CEO Sumitomo Rubber South Africa, manufacturer of Dunlop, Sumitomo and Falken tyres. “The debut of the Grandtrek AT3G 2-ply White Lettering Tyre gives even Mother Nature something to aspire to and affords SUV and 4x4 drivers a chance to score some street cred.”
“The AT3Gs are competitively priced and will, hopefully, see the trend of painting lettering on tyre sidewalls end because now drivers can have the real thing,” says Ozoux. “Climbing steep slopes and rocky outcrops, pulling out of muddy riverbeds and heading into the Karoo to enjoy breath-taking views or driving through a seasonal downpour, no longer need to be daunting with tyres that are guaranteed to heighten your experience and keep you safe on the road, while still looking good.”
The AT3G 2-ply WLT features an ultra-wide pattern that increases mileage in high road conditions and a strong sidewall profile which increases resistance to damage in both on- and off-road conditions. The large block patterns improve impact resistance while the reinforced steel wire layer structure improves impact resistance.
Sumitomo Rubber South Africa (Pty) Ltd (SRSA) is owned by Japanese listed company Sumitomo Rubber Industries Ltd (SRI), situated in Kobe, Japan. SRI is one of the leading premium manufacturers of automotive tyres and industrial rubber products in the world. The existing South African plant in Ladysmith (founded in 1973) currently produces passenger car, sport utility vehicle, light truck and truck and bus radial tyres, which are sold in South Africa and exported across Africa and other countries.