It has issued a proposal call to international and South African marketing specialists to find a naming sponsor or sponsors for the stadium.
The stadium will be a semi-final venue for the 2010 FIFA World Cup and is described in an advertisement as "arguably the most scenic stadium site in the world".
The stadium is situated in the heart of Cape Town's tourism hub, with Table Mountain as a backdrop and Robben Island, Table Bay and the Boland mountain ranges visible from the site.
The successful marketing, sponsorship, media or other specialist agency will be expected to find the best sponsorship offers from a sponsor or sponsors.
The city will assess the offers in financial, value and branding terms and by way of a fair and transparent process.
The closing date for submissions is 26 February 2008.
Next month, the city will issue a proposal call to find a long-term operator for the stadium after 2010. The two processes have been designed to run together.
Depending on the response, the processes can run separately or they can be linked.
The city hopes to finalise the appointment of the operator and the sale of the naming rights by June 2008, depending on how much time and effort negotiations will take.
The Green Point Stadium will host more matches than any other single South African stadium, namely nine, which includes a semi-final.
The multi-purpose stadium, suitable for football and rugby, music concerts and major events will have 55,000 seats after 2010. Some 13,000 seats needed for the world cup semi-final will be replaced to create more usable facility space.
The stadium is set in 85 hectares of green space to be developed as a sport and recreation precinct.
Walkways will link the Green Point Park and stadium precinct to the Atlantic Ocean walkways, the historical Mouille Point lighthouse and the booming Victoria & Alfred Waterfront, the most successful development in Africa.
Stadium construction is on track for an official FIFA inspection by October 2009 and final completion by 15 December 2009.
The tender for the high-tech roof worth 430 million South African Rand was recently awarded to an American German consortium, Birdair Pfeifer.
Birdair Pfeifer will be a sub contractor to the main building contractor Murray & Roberts/WBHO.
The awarding of the roof contract is a major construction milestone for the project and follows a visit to Germany by members of the city's 2010 project and professional team for intensive negotiations with the roof tenders, an assessment of their manufacturing capabilities and inspections of similar stadium roofs in Germany.
The high-tech roof will be installed by September 2009, ahead of FIFA's scheduled inspection at the end of October 2009.
Mike Marsden, Executive Director: Service Delivery Integration, said the roof will comply with FIFA guidelines for the world cup to provide cover for spectators, as well as with the aesthetic and acoustic requirements of the Environmental Impact Assessment.
The roof will have a double parabolic shape and would not protrude above the supporting columns. It will have a translucent glass surface and a lower fabric covering.
The shape and material will reduce the noise level of the stadium by about six decibels, compared to the old Green Point Stadium.
It is designed like a large flat bicycle wheel with the rim resting on 72 raking columns and the hub in tension which together with the spokes will create a stable structure.
It will incorporate the flood lighting for the pitch in the hub thereby avoiding unsightly structures such as flood lighting masts.
Documentation for tender no: 274S/2007/08 is now available and can be obtained from the Tender office, 5th floor, tower block, Civic Centre, Cape Town or visit The City of Cape Town website here.
The closing date for submissions is 26 February 2008 at 10:00, Tender Box No. 37 Written enquiries may be made to Danie Malan, Fax: + 27 (0)21 400 4854, or E-mail:
Article published courtesy of BuaNews
