Playmakers Sponsorship once again took home the Agency of the Year Award, sponsored by Gallo Images, for the third time in a row. Matt Ellenbogen, Managing Director of Playmakers, comments: "To be recognised as Sport Agency of the Year for the third year in a row is a huge honour. We are really proud of our team and the work that we do, and to receive this award once again is a nod from the industry that we are indeed onto a winning formula."
In the Brand of the Year category, sponsored by Tsogo Sun, EFC Worldwide lifted the Award for a second time.
Cell C claimed Best New Sponsorship for its backing of the Cell C Sharks and adidas won Best Sponsorship of a Sport Event or Competition, sponsored by the Solutions Team, for the Two Oceans Marathon support and Best Sponsorship of a Sport Team or Individual for its Orlando Pirates partnership.
Castle Lager's work with FC Barcelona on the 'Perfect Partnership' secured the inaugural Best African Sponsorship Award, sponsored by Worldwide Sports - a new category added to the line-up in 2015, with the aim of building and advancing sport business across Africa.
Highlights of the night included a tribute to Joost van der Westhuizen by Morné du Plessis, who presented Van der Westhuizen with the Deloitte Outstanding Contribution to South African Sport Award; Kaizer Motaung, who was awarded the Castle Lager Lifetime Achievement Award; and the launch of Discovery's Rising Star Award, won by Gezelle Magerman.
For a full list of the winners, go to www.sportindustry.co.za.