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    2014 Loerie Award winners - the retail perspective

    This weekend has been all about the celebration of the advertising industry, as the annual Loeries took over Cape Town to celebrate the best-of-the-best in local advertising. But for which retail brands were these winning campaigns created? Let's take a look...

    Here is Bizcommunity.com's trimmed list of the Loerie winners, based on retail brands alone. (Please note, this list includes all automobile brands, retail banks and mobile networks, as well as the food service industry and any NGO where the campaign had a retail-type execution.)

    BrandProductTitleEntry AgencyCategoryPrizeCountry
    AbsaSponsorshipMake Think DidThe Jupiter Drawing Room (South Africa)JohannesburgBrand Identity & Collateral Design - General CollateralBronzeSouth Africa
    AbsaSponsorshipMake Think DidThe Jupiter Drawing Room (South Africa) JohannesburgLive Events - SponsorshipCampaign SilverSouth Africa
    AbsaSponsorshipMake Think DidThe Jupiter Drawing Room (South Africa)JohannesburgAlternative Media & Field MarketingSilverSouth Africa
    AbsaABSA Funeral PlanAbashweIreland/DavenportNew Voice Non-English RadioGoldSouth Africa
    AbsaSponsorshipMake Think DidThe Jupiter Drawing Room (South Africa)JohannesburgIntegrated CampaignCampaign BronzeSouth Africa
    AdidasOrlando PiratesThe Ghost140 BBDOBrand Identity & Collateral Design - General CollateralSilverSouth Africa
    adidas adidas Originals adidas Originals Unite JoburgPublicis MachineLive EventsCampaign BronzeSouth Africa
    adidas OriginalsRUN THRU TIMERUN THRU TIMEGeometry Global (Pty)LtdNon-broadcast Video & FilmCampaign BronzeSouth Africa
    Airtel UgandaAirtel MoneySend MoneyScanad UgandaAfrica & Middle East - Print CommunicationCampaign BronzeUganda
    AudiAudi A3 Sportback#AudiA3ExchangeOgilvy & Mather Cape TownEffective CreativitySilverSouth Africa
    Barclays Africa Internal Employee RoadshowThe Undisputed Heavyweight Banking Champion Of AfricaMann Made MediaLive EventsCampaign SilverSouth Africa
    BeaconAll-SortsPoppable BillboardAAA School of Advertising Cape TownStudent - Outdoor; Collateral & Alternative MediaSilverSouth Africa
    Bhuti Craft BeerBhuti Craft BeerBhuti Craft BeerNorth-West UniversityStudent - Package DesignBronzeSouth Africa
    BMWBMW M SeriesThe BMW ChallengeLevergy & O'MAGELive Events - SponsorshipCampaign SilverSouth Africa
    Born and BreadBorn and BreadBorn and BreadNorth-West UniversityStudent - Package DesignBronzeSouth Africa
    BoseNoise Cancelling HeadphonesNoise Cancelling HeadphonesOgilvy & Mather JohannesburgNewspaper AdvertisingCampaign GoldSouth Africa
    BrandhouseJohnnie WalkerKing Of FlavourKing James GroupDigital Integrated CampaignCampaign SilverSouth Africa
    Brandhouse BeveragesJohnnie WalkerKing Of FlavourKing James GroupDigital & Interactive - MicrositeGoldSouth Africa
    Brandhouse BeveragesBells Extra Special Scotch WhiskyThe ReaderKing James GroupTV & Cinema Commercials - above 90sSilverSouth Africa
    Brandhouse BeveragesBellsThe ReaderVelocity FilmsTV Crafts - CinematographyCraft CertificateSouth Africa
    Brandhouse BeveragesAmstel LagerThe ChefOwenkessel LeoburnettTV Crafts - Best Use of Licensed MusicCraft CertificateSouth Africa
    Brandhouse BeveragesAmstel LagerThe ChefOwenkessel LeoburnettTV Crafts - PerformanceCraft CertificateSouth Africa
    Brandhouse BeveragesJohnnie WalkerKeep Walking South AfricaKing James GroupIntegrated CampaignCampaign BronzeSouth Africa
    Brandhouse BeveragesJohnnie Walker Platinum LabelJohnnie Walker One Bottle King James GroupEffective CreativityGoldSouth Africa
    Capitec BankCapitec Bank Website Capitec Bank WebsiteQuirk Cape Town (Pty) LtdDigital & Interactive - WebsiteBronzeSouth Africa
    CastleCastle LagerSave our indigenous forestsThirtyfourPrint & Collateral Crafts - TypographyCraft CertificateSouth Africa
    Cell CCell CCover Up""FCB 1886PR Communication CampaignCampaign BronzeSouth Africa
    CHEVRON/CALTEXLICENCE TO LIVELICENCE TO LIVEY&R South AfricaAlternative Media & Field MarketingGoldSouth Africa
    Chicken Licken0% TRANSFATYou're DeadNet#work BBDORadio CommercialsCampaign BronzeSouth Africa
    Chicken Licken0% TransfatYou're DeadNet#work BBDORadio Crafts - WritingCampaign Craft CertificateSouth Africa
    Chicken LickenBig JohnTruckerNet#work BBDOTV & Cinema Commercials - up to 90sGoldSouth Africa
    CNAHalloween PromotionMasksPromisePrint & Collateral Crafts - Art directionCampaign Craft CertificateSouth Africa
    CNAHalloween PromotionMasksPromisePrint & Collateral Crafts - IllustrationCampaign Craft GoldSouth Africa
    Coca-Cola South AfricaCoca-ColaA rainbow for the Rainbow NationFCB South Africa (PTY) LTDPR Communication CampaignCampaign GoldSouth Africa
    Coca-Cola South AfricaCoca-ColaA rainbow for the Rainbow NationFCB South Africa (PTY) LTDMedia Innovation - Single MediumGoldSouth Africa
    Coca-Cola South AfricaCoca-ColaA rainbow for the Rainbow NationFCB South Africa (PTY) LTDOutdoor MediaGrand PrixSouth Africa
    Coca-Cola South AfricaCoca-ColaBobbyFCB South Africa (PTY) LTDTV & Cinema Commercials - up to 90sBronzeSouth Africa
    Coca-Cola South AfricaCoca-ColaBobbyVelocity FilmsTV Crafts - EditingCraft CertificateSouth Africa
    Coca-Cola South AfricaCoca-ColaBobbyFCB South Africa (PTY) LTDTV Crafts - Best Use of Licensed MusicCraft GoldSouth Africa
    Coca-Cola South AfricaCoca-ColaA rainbow for the Rainbow NationFCB South Africa (PTY) LTDIntegrated CampaignCampaign BronzeSouth Africa
    Commodity Exchange ccSmile condomsThe invisible threatAdvantage Y&RAfrica & Middle East - Live EventsCampaign SilverNamibia
    DistellOude MeesterMastery in the Making140 BBDO & Egg FilmsTV Crafts - DirectionCraft CertificateSouth Africa
    DistellOude MeesterMastery in the Making140 BBDO & Egg FilmsTV Crafts - CinematographyCraft CertificateSouth Africa
    DistellOude MeesterMastery in the Making140 BBDO & Egg FilmsTV Crafts - WritingCraft CertificateSouth Africa
    DistellOude MeesterMastery in the Making140 BBDO & Egg FilmsTV Crafts - Production DesignCraft CertificateSouth Africa
    DistellOude MeesterMastery in the Making140 BBDO & Egg FilmsTV Crafts - EditingCraft CertificateSouth Africa
    DSP PlasconPlasconColorful EscalatorsGOLO Africa & Middle East - Outdoor & Collateral MediaBronzeMozambique
    DurexDurexFarewell ElizabetHavas Worldwide IstanbulAfrica & Middle East - Digital & Interactive CommunicationSilverTurkey
    Exclusive BooksExclusive BooksOpening LinesThirtyfourDigital Integrated CampaignCampaign BronzeSouth Africa
    Exclusive BooksExclusive Books1984Net#work BBDORadio Crafts - DirectionCraft CertificateSouth Africa
    Exclusive BooksExclusive BooksExclusive S.E.E.D Library140 BBDOUbuntu AwardGoldSouth Africa
    First National BankFNB League of InnovatorsFNB League of InnovatorsGloo Digital DesignDigital & Interactive - Internet AdvertisingBronzeSouth Africa
    First National BankFNB ATM SwitchFNB ATM SwitchGloo Digital DesignDigital & Interactive - Applications; Activations & Interactive toolsSilverSouth Africa
    First National BankFNB ATM SwitchFNB ATM SwitchGloo Digital DesignDigital Crafts - Best use of TechnologyCraft CertificateSouth Africa
    Food for thoughtFood for thoughtFood for thoughtNorth-West UniversityStudent - Publication DesignSilverSouth Africa
    FoodcorpBobtailStreetpole for dogsJoe PublicStreet-PoleSilverSouth Africa
    FoodcorpBobtailWhen they wont let goJoe PublicMagazine AdvertisingCampaign SilverSouth Africa
    Honest ChocolateHonest ChocolateHonest ChocolateStellenbosch Academy of Design and PhotographyStudent - Print & Design Crafts - IllustrationCraft CertificateSouth Africa
    HuggiesGoldCribsOgilvy & Mather JohannesburgRadio Crafts - WritingCampaign Craft CertificateSouth Africa
    Jameson Jameson Whiskey The Indie ChannelNATIVE VML Branded ContentBronzeSouth Africa
    John WestJohn West PilchardsMaking Pilchards Sexy. (With Sharks.)Geometry Global (Pty) LtdInternet & Mobile CommercialsSilverSouth Africa
    Johnnie WalkerJohnnie WalkerJohnnie Walker Whisky ProfilerKing James Group Digital & Interactive - Applications; Activations & Interactive toolsSilverSouth Africa
    Kalahari.comKalahari.comPass The ParcelJ. Walter Thompson Cape Town Pty Ltd.Live ActivationsBronzeSouth Africa
    KFC South AfricaAdd HopeFaces of HopeOgilvy Public Relations South AfricaUbuntu AwardSilverSouth Africa
    Khayelitsha CookiesScrumptious CookiesScrumptious CookiesY&R South AfricaUbuntu AwardBronzeSouth Africa
    LabelloLabelloThe Electric Kiss ProjectFCB South Africa (PTY) LTD and HelloComputerDigital & Interactive - Applications; Activations & Interactive toolsBronzeSouth Africa
    Land Rover JaguarLAND ROVERLAND ROVER BOTTLE CAPY&R South AfricaThree Dimensional & Environmental Design - Package & Industrial DesignBronzeSouth Africa
    Land Rover JaguarLAND ROVERHerdsY&R South AfricaPostersCampaign BronzeSouth Africa
    Land Rover JaguarLAND ROVERHerdsY&R South AfricaPrint & Collateral Crafts - PhotographyCampaign Craft CertificateSouth Africa
    Land Rover JaguarJaguar Pre-approved VehiclesCar of your dreamsY&R South AfricaRadio Crafts - Original Music & Sound DesignCampaign Craft CertificateSouth Africa
    LG ElectronicsMiniBeam Beaming Rocket KREMA WorldwidAfrica & Middle East - TV; Film & Video CommunicationSilverKorea; Republic Of
    Lion MatchesLion MatchesLion StrikeAAA School of Advertising JHBStudent - Radio CommercialsBronzeSouth Africa
    LucozadeLucozadeGive Me StrengthOgilvy & Mather JohannesburgRadio CommercialsGrand PrixSouth Africa
    LucozadeLucozadeGive Me StrengthOgilvy & Mather JohannesburgRadio Crafts - WritingCampaign Craft GoldSouth Africa
    McDonald'sBreakfastNight and DayDDB South AfricaTV & Cinema Commercials - up to 90sBronzeSouth Africa
    Merchants on LongAfrican Concept E-StoreMerchants OnlinePier2PierDigital & Interactive - WebsiteSilverSouth Africa
    Mi-Fone OjuOju Africa AppOne Kingdom Creative StudioDigital & Interactive - Mobile Applications & SitesGrand PrixSouth Africa
    MINIMINI JCWMINI JCWGloo Digital DesignDigital & Interactive - Mobile AdvertisingBronzeSouth Africa
    Modjaji BooksbooklybooklyNATIVE VMLDigital & Interactive - Mobile Applications & SitesBronzeSouth Africa
    Modjaji BooksbooklybooklyNATIVE VMLDigital Integrated CampaignCampaign BronzeSouth Africa
    Modjaji BooksbooklybooklyNATIVE VMLUbuntu AwardBronzeSouth Africa
    Mr. DeliveryMr. DI Hate YouM&C Saatchi AbelRadio Crafts - PerformanceCraft CertificateSouth Africa
    MTNMTN Number PortabilitySaka PortsDDB LagosAfrica & Middle East - Integrated CampaignsCampaign SilverNigeria
    MTNMTN Mahala AirtimeMTN - I'm a Hero - PastorAAA School of Advertising JHBStudent - Radio CommercialsBronzeSouth Africa
    NandosHow does Nandos make you feel?How does Nandos make you feel?Black River FCBrand Identity & Collateral Design - Direct & Promotional MailBronzeSouth Africa
    Nandos1918 - Forever1918 - ForeverBlack River FCPrint & Collateral Crafts - WritingCraft CertificateSouth Africa
    Nando'sNando'sNando's E-tollAAA School of Advertising JHBStudent - Radio CommercialsBronzeSouth Africa
    NedbankKe YonaKe YonaNATIVE VMLDigital Integrated CampaignCampaign GoldSouth Africa
    NedbankSavvyWater BillboardJoe PublicOutdoor MediaBronzeSouth Africa
    NedbankKe YonaKe YonaNATIVE VMLIntegrated CampaignCampaign GoldSouth Africa
    NedbankKe YonaKe YonaNATIVE VMLEffective CreativityBronzeSouth Africa
    Nedbank CapitalNedbank Capital Sustainability AwardsThe Future NewspaperJoe PublicTactical use of NewspaperBronzeSouth Africa
    Nestle ProfessionalNestle Professional Thought for foodLowe Cross Colours Brand Identity & Collateral Design - Identity ProgrammesCampaign BronzeSouth Africa
    Nestle ProfessionalNestle ProfessionalThought for FoodLowe Cross Colours Digital Crafts - Illustration; Photography & Graphic DesignCraft GoldSouth Africa
    OakleyOakley Medusa Heritage Head Piece MedusaDerrickLive ActivationsBronzeSouth Africa
    Organ Donor FoundationThe Exchange The Exchange NATIVE VMLEffective CreativityBronzeSouth Africa
    Origin Coffee RoastersOrigin Dark Roast CoffeeWake-up CallsJoe PublicPostersCampaign BronzeSouth Africa
    Origin Coffee RoastersOrigin Dark Roast CoffeeWake-up CallsJoe PublicPrint & Collateral Crafts - IllustrationCampaign Craft CertificateSouth Africa
    PharmaDynamicsEfferflu C Immune BoosterProject TrappedSaatchi & Saatchi South AfricaDigital & Interactive - Social MediaSilverSouth Africa
    PharmaDynamicsEfferflu C Immune BoosterProject TrappedSaatchi & Saatchi South AfricaDigital Integrated CampaignCampaign SilverSouth Africa
    PharmaDynamicsEfferflu C Immune BoosterProject TrappedSaatchi & Saatchi South AfricaIntegrated CampaignCampaign SilverSouth Africa
    RecollectionRecollection Online Hospice StoreRecollectionAAA School of Advertising Cape TownStudent - Digital & Interactive CommunicationGoldSouth Africa
    SandiskSandisk Safe Data StorageSandisk 2. Carousel Of The Mind.AAA School of Advertising Cape TownStudent - Newspaper & Magazine AdvertisingBronzeSouth Africa
    SavannaSavanna DryVuvuzelaFCB Cape Town Radio CommercialsBronzeSouth Africa
    ScrabbleScrabbleEqual Playing FieldAAA School of Advertising JHBStudent - Newspaper & Magazine AdvertisingCampaign BronzeSouth Africa
    SpriteSpriteBill the BillboardOgilvy & Mather Africa - NairobiAfrica & Middle East - Outdoor & Collateral MediaSilverKenya
    SpriteSpriteBill the BillboardOgilvy AfricaPrint & Collateral Crafts - WritingCraft CertificateKenya
    Ster-KinekorBrandGreat moments at their Greatest""FOXP2Effective CreativityGoldSouth Africa
    Supplements SASupplements SAKettlebellsStellenbosch Academy of Design and PhotographyStudent - Package DesignSilverSouth Africa
    The Body ShopColour Crush LipstickThe Body Shop EffectRed &Yellow SchoolStudent - PostersCampaign SilverSouth Africa
    The Breadline EateryRestaurant/ CaféThe Breadline EateryRed&Yellow SchoolStudent - Logos and Identity ProgrammesCampaign BronzeSouth Africa
    Tiger BrandsTiger BrandsThe Tiger AlphabetTBWA\Hunt\Lascaris JohannesburgAlternative Media & Field MarketingSilverSouth Africa
    Tiger BrandsPeaceful Sleep Mosquito RepellantUp all nightTBWA\Hunt\Lascaris JohannesburgRadio CommercialsCampaign BronzeSouth Africa
    Timberland Brave and CuriousBrave and CuriousRed&Yellow SchoolStudent - Package DesignBronzeSouth Africa
    Toyota South Africa Motors (Pty) LtdLexus Adaptive LightsPrecognitionFCB South Africa (PTY) LTDRadio CommercialsGoldSouth Africa
    Toyota South Africa Motors (Pty) LtdToyota Genuine PartsMore GenuineFCB South Africa (PTY) LTDRadio CommercialsCampaign SilverSouth Africa
    Toyota South Africa Motors (Pty) LtdToyota Genuine PartsMore GenuineFCB South Africa (PTY) LTDRadio Crafts - PerformanceCampaign Craft CertificateSouth Africa
    TuskerTusker LagerTwende KaziBBDO EAST AFRICAAfrica & Middle East - TV; Film & Video CommunicationBronzeKenya
    TuskerTusker LagerTwende KaziBBDO EAST AFRICAAfrica & Middle East - Integrated CampaignsCampaign BronzeKenya
    UnileverSUNLIGHT 2 IN 1SUNLIGHT RAY OF HOPEJERICHO ADVERTISINGAfrica & Middle East - Ubuntu AwardGoldZimbabwe
    UnileverRobertsons Herbs and SpicesSkyDineThe Hardy BoysLive ActivationsBronzeSouth Africa
    UnileverRobertsons Herbs and SpicesSkyDineThe Hardy BoysMedia Innovation - Single MediumBronzeSouth Africa
    UnileverOmo DIGClean Never DiscoveredThe Hardy BoysNewspaper AdvertisingCampaign BronzeSouth Africa
    VANS ShoesVANS ShoesVANS VersatileStellenbosch Academy of Design and PhotographyStudent - Package DesignBronzeSouth Africa
    Volkswagen Volkswagen Side AssistThe Press Ads That Know What's ComingOgilvy & Mather Cape TownTactical use of NewspaperCampaign BronzeSouth Africa
    Volkswagen Golf RTerminal VelocityOgilvy & Mather Cape TownPostersGoldSouth Africa
    Volkswagen VW Genuine PartsMalapropismsOgilvy & Mather Cape TownRadio CommercialsCampaign SilverSouth Africa
    Warwick WinesThe Grape ShedWine AwardsThirtyfourIn-StoreSilverSouth Africa
    WrigleySkittlesSmuggle the Rainbow. Taste the Rainbow.DDB South AfricaDigital & Interactive - WebsiteGoldSouth Africa
    WrigleySkittlesSmuggle the Rainbow. Taste the Rainbow.DDB South AfricaDigital Integrated CampaignCampaign SilverSouth Africa
    WrigleySkittlesSmuggle the Rainbow. Taste the Rainbow.DDB South AfricaPrint & Collateral Crafts - Art directionCraft CertificateSouth Africa
    WrigleySkittlesSmuggle the Rainbow. Taste the Rainbow.DDB South AfricaInternet & Mobile CommercialsBronzeSouth Africa

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