The company has also entered a partnership with Centauro, one of the largest sporting goods retail chains in Latin America. The partnership is effective from January 2013 through to the end of the World Cup, offering licensed products, including replica shirts, for sale in Brazil.
The two companies will work together to activate a marketing campaign featuring Touré to promote the availability of the Ivory Coast, Ghana, Cameroon and Senegal replica kits and licensed product in store.
Stefano Caroti, the chief commercial officer for Puma, said, "This new relationship is a positive move for the brand and a demonstration of our continued commitment to African football."
Centauro owner Sebastião Bomfim Filho added, "We've seen a growth in our region in the interest in African football and this is an opportunity that we're keen to capitalise on. Puma is the brand with the greatest footing in African football and is therefore the perfect partner for this endeavour."
