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iROKING hits 100 000 registered users

iROKING, the legal distributor of Nigerian music, has announced that it has reached 100 000 subscribers in just seven months, following its launch in January this year.
iROKING, a music platform that allows free, easy and legal access to lovers of Nigerian and Ghanaian music, was developed by the owners of iROKOtv, as a means of showcasing the best of African music.

iROKING is an African music platform that is accessible anywhere in the world and on a number of devices, including the iOS, Android, Windows and Symbian (Nokia) mobile handsets. The application allows access to thousands of the latest Nigerian tracks and streams songs over Wifi or 3G. iROKING also manages over 80 YouTube artists pages for Nigerian stars that have seen a record number of views in the past year.

Michael Ugwu, CEO of iROKING says, "iROKING is all about helping African artists and their fans connect with each other. iROKING came onto the scene to improve the channels for Nigerian artists to reach their fans, generating additional revenue for them and therefore helping to fuel the musical ecosystem.

This is a revolutionary approach to streaming Nigerian music, hopefully one that will grow. We are also bridging the global publishing and distribution gap directly to platforms such as iTunes and Amazon, as we are a local partner who can publish work on behalf of the artists.

"The raw musical talent in Nigeria is out there. For us, we just wanted to build a simple, beautiful platform that showcases the artists and their work. What we've done with iROKING is bring awesome Nigerian music to the rest of the world; whether it's on a computer, tablet or smart phone, iROKING is Nigerian music anytime, anywhere."

Changing the face of Nigerian music

Bez, who was the first African artists to premier a music video on BET says, "iROKING is changing the entire landscape of Nigeria's music scene - giving power to the artists and also giving music lovers what they want - easy access to the incredible music that's being produced right here in Nigeria. I'm loving what iROKING is doing for the industry and look forward to the first million registered users, which I'm sure can't be far away."

iROKING users can create their own exclusive playlists, tag their favourite tracks, search by genre/artist and even click through to iROKING-managed YouTube channels to see the latest music videos.

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Posted on 27 Aug 2012 12:02