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Episode 175: Agency Focus with creative service agency, Havas Boondoggle.

Date: 26 May 2016
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#AfricaDay: Call for new thinking about Africa
#AfricaDay: Call for new thinking about Africa

Nurturing and encouraging a different way of thinking by Africa's thought leaders - and about Africa by the rest of the world - was emphasised...

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Image by 123RF
Africa is poised for a digital revolution

Africa's CEOs look to innovation and technology to boost growth in a challenging global economic environment...

23 May 2016

The 'constantly updating' aspect of running a digital business
The 'constantly updating' aspect of running a digital business

Danny Aaron is Director of 3-Way Marketing, which in turn is part of the Benater Productions Group. He tells us all about the digital businesses under their scope, African expansion and their broad advertising mix, including airtime vouchers...

By Leigh Andrews 11 Aug 2015

Performing optimally in the digital sport media space
Performing optimally in the digital sport media space

What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent...

By Leigh Andrews 14 Jul 2015

OMG moment: Taking note of Africa's mobile media movement
OMG moment: Taking note of Africa's mobile media movement

TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more...

By Leigh Andrews 13 Jan 2015

Ghana's footballers score an own goal: Their nation's image...
Ghana's footballers score an own goal: Their nation's image...

NEWSWATCH: Ghana's president John Mahama says that the national team's threat to boycott their game against Portugal over a pay dispute during the World Cup in Brazil damaged Ghana's image...

15 Dec 2014

Africa United features new Ebola prevention communications for West Africa
Africa United features new Ebola prevention communications for West Africa

At yesterday's official draw for the Orange Africa Cup of Nations 2015, the Confederation of African Football announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa...

4 Dec 2014

[MRMW] Adapt or die - spotlight on mobile market research
[MRMW] Adapt or die - spotlight on mobile market research

Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...

By Leigh Andrews 7 Nov 2014

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes
Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards...

By Leigh Andrews 28 Oct 2014

Ghana: The lesser-known marketing treasure of West Africa
Ghana: The lesser-known marketing treasure of West Africa

When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...

By David Blyth 8 Aug 2014

First ACW2014 - experiences shared, lessons learned
First ACW2014 - experiences shared, lessons learned

Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...

7 Jul 2014

Engaging the digital audience
Engaging the digital audience

The recent Marketing Roundtable discussion with Medicom Ghana, Electroland and Ghanadour, looked at how corporate Ghana is engaging its audience via digital marketing and the challenges that...

23 Jun 2014

EDGE53 unveils new branding, services
EDGE53 unveils new branding, services

After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.

16 May 2014

ZenithOptimedia releases its 'Global Adspend' forecasts
ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014

Luxury goods firms taking the battle to Africa
Luxury goods firms taking the battle to Africa

Investment interest has grown in Africa's frontier markets this year and the region is set to become a key battleground for the luxury goods industry.

By Zeenat Moorad 27 Dec 2013

The state of the nation: Advertising in Africa
The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013

Danette Breitenbach
Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013

Media consumption, audience tracking tool launched
Media consumption, audience tracking tool launched

A successful pilot of Pinpoint, a media consumption and audience tracking tool for the African continent, has recently been conducted in Ghana, with plans to move into Nigeria, Tanzania, Angola and Uganda.

18 Jul 2013

Afropean advertising agency opens in Ghana
Afropean advertising agency opens in Ghana

An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots.

13 Feb 2013

What trends will take African tech to the next level?

Three years ago I decided to bring a major tech conference to Africa - Tech4Africa. The incredible personal journey that I have been on since the conference's inception has tested my resolve to the limits as there have been many obstacles to overcome and it would have been so easy to have compromised my ideals or given up altogether.

By Gareth Knight 25 Sep 2012

Video streaming coming to Africa

LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.

By Russell Southwood 16 Jul 2012

Advertising in Africa

After more than two decades of operating through independent affiliates, advertising group TBWA is preparing to buy equity stakes in East and West Africa.

18 Jun 2012

Dubai Lynx: Over 2000 entries into 2012 awards
Dubai Lynx: Over 2000 entries into 2012 awards

DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.

5 Mar 2012

AFCON 2012: Samsung launch interactive, online events
AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.

31 Jan 2012

MTN-TransferTo partnership well underway
MTN-TransferTo partnership well underway

TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.

14 Nov 2011

Consumer Confidence Survey: Economy again top global concern
Consumer Confidence Survey: Economy again top global concern

NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.

9 Nov 2011

Scangroup and Ogilvy announce a joint venture in Ghana

Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.

By Carole Kimutai 30 Sep 2011

Walter Wafula
AMI, Google starts project to keep African media alive

Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.

By Walter Wafula 21 Sep 2011

Brand Africa Forum to present first Brand Africa 100 awards
Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .

15 Sep 2011

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