Danny Aaron is Director of 3-Way Marketing, which in turn is part of the Benater Productions Group. He tells us all about the digital businesses under their scope, African expansion and their broad advertising mix, including airtime vouchers...
By Leigh Andrews 11 Aug 2015 14:00
What do you get when you amalgamate two previous company names Premium TV and Inform? Perform Group, of course. Peter Burroughs, Perform Group Africa MD, explains how the company keeps scoring goals on the continent...
By Leigh Andrews 14 Jul 2015 14:00
TEAMtalk Media, MobiMedia, AddSuite, LoveDigital and Honeykome are all making waves in the African marketing industry. Ole! Media Group CMO Deseré Orrill tells us more...
By Leigh Andrews 13 Jan 2015 14:00
NEWSWATCH: Ghana's president John Mahama says that the national team's threat to boycott their game against Portugal over a pay dispute during the World Cup in Brazil damaged Ghana's image...
15 Dec 2014 10:11
At yesterday's official draw for the Orange Africa Cup of Nations 2015, the Confederation of African Football announced the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa...
4 Dec 2014 09:45
Market research is a tricky topic, particularly when related to mobile use in Africa. Simplify the process by being device-agnostic and keeping literacy and language top of mind...
By Leigh Andrews 7 Nov 2014 08:00
Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards...
By Leigh Andrews 28 Oct 2014 08:38
When judged on market size, Ghana is often overlooked by brands looking to expand across Africa. At 26 million people, it is dwarfed by its almost-neighbour and...
By David Blyth 8 Aug 2014 06:57
Cocktail Weeks take place in some of the best capital cities in the world. In Time Magazine's January 2013 edition, it named Ghana one of the top three places to...
7 Jul 2014 09:42
The recent Marketing Roundtable discussion with Medicom Ghana, Electroland and Ghanadour, looked at how corporate Ghana is engaging its audience via digital marketing and the challenges that...
23 Jun 2014 14:51
After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.
16 May 2014 10:40
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
A successful pilot of Pinpoint, a media consumption and audience tracking tool for the African continent, has recently been conducted in Ghana, with plans to move into Nigeria, Tanzania, Angola and Uganda.
18 Jul 2013 16:03
An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots.
13 Feb 2013 10:17
Three years ago I decided to bring a major tech conference to Africa - Tech4Africa. The incredible personal journey that I have been on since the conference's inception has tested my resolve to the limits as there have been many obstacles to overcome and it would have been so easy to have compromised my ideals or given up altogether.
By Gareth Knight 25 Sep 2012 12:14
LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.
By Russell Southwood 16 Jul 2012 12:45
DUBAI, UAE: The 6th Dubai Lynx Awards, one of the premier awards celebrating creative excellence in MENA's advertising and communications industry, has received a total of 2037 entries from 17 countries.
5 Mar 2012 08:33
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
TransferTo and the MTN Group last week announced that the implementation of their International Airtime Transfer (IAT) partnership in MTN operating companies is well underway.
14 Nov 2011 12:15
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
Scangroup and Ogilvy, associates of WPP, a global advertising and marketing services company, have announced the launch of two advertising firms, Scanad Ghana Limited and Ogilvy Ghana Limited. The move is aimed at expanding Scangroup and Ogilvy operations in Africa and to serve an existing demand for marketing and communication services.
By Carole Kimutai 30 Sep 2011 09:07
Bizcommunity.com has suspended the article 'AMI, Google starts project to keep African media alive' by Walter Wafula, published on Wednesday, 21 September 2011, pending an investigation in the correctness of the facts. We regret any confusion caused.
By Walter Wafula 21 Sep 2011 12:00
Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa .
15 Sep 2011 14:25
At the recent Chartered Institute of Marketing Ghana (CIMG) Awards, held in Accra, Airtel Ghana was awarded the "Telecoms Company of the Year 2010" for its effort at transforming the telecommunications industry in Ghana.
30 Aug 2011 09:53
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
After months of behind-the-scenes activity, we're thrilled to unveil a revamped, Bizcommunity 2011, featuring a host of new features and an expanded set of self-promotional tools. What hasn't changed, however, is our commitment to quality news, carefully edited, curated and aggregated daily by the biz editorial teams from specialist journalists, our communities of industry leaders, other news sources and press releases you submit.
23 May 2011 14:51