nice article about your DAUGHTER’S popular blogger friends. maybe you should’ve disclosed that up front. or have ethics completely abandoned you?
speaking of abandoned ethics: how about highlighting this new culture of pr people who attend events for companies that compete with their clients. no names mentioned, but it doesn’t take a genius to see who the pr were at a recent event for a certain tech company, while representing a prominent, competing brand. how does this serve the launch product at all? how does this ‘influencer’ have any credibility among their readers?
it seems there’s a new culture of event whores: people who want to be seen at the right events with the right people. how sad their social lives must be if they don’t have friends to hang out with and instead rely on product launches to get their socialising kicks.
there they are, posting selfies and uninformed tweets with hashtags. “wow, great coverage! so influential! lots of reach!” say the marketing/PR people. but they’ve forgotten the whole point: raising awareness and sharing information about the product/service being launched.
what is the point of saying popular people were at our event, when nobody knows what the event was for, but that they didn’t serve lactose free or gluten-free hors d'oeuvres?
hashtags and selfies and tweets about food - what use are these to the AUDIENCE?
and then there’s the fact that these idiot blogfuential socialites are denying opportunities to those who make a living from covering developments in the industries (well let’s be blunt: this problem mainly afflicts the tech industry events).
hardworking people who’ve dedicated their craft and platforms to serving an audience and informing them - these are the people who should be at events. the ones who are willing to sit through powerpoint presentations. the ones who will go to meetings. the ones who will write about even the boring annual results.
when the people you’re espousing in this article are willing to live up to that, they’ll have my respect, and the respect of a growing number of people who are fed up with freeloaders.
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HP has been delivering printing solutions for a while now, from businesses to home. It came into more prominence when HP got into the consumer market for personal use. Almost every home that I know owns at least a unit of HP printer for personal or home use. But still, HP also doesn’t neglect the larger market – commercial.
There is so much for Africa to be energy-efficient. Come to think of it, they have the energy resources to provide different forms of solutions! But there is a lot of things to be done to provide a better storage and distribution process, and with the current situation of the country – bureaucracy, etc, it is going to be a real challenge. However, I still have faith!
It's an excellent job that there is so much movement in the company here! I'm anticipating removal of lag and stigma in the company especially with all the new blood joining in! Looking forward to seeing what new things are going to come out of Moving Tactics!
Ideas, Ideas, Ideas!! As a marketer I always told myself that having fun and making the best of every idea has to be my foundation. Yes, you get ideas which are stupid at times and you like "what was that", but that is the beauty of it, one idea comes from another. As you mentioned "They are the doorway to greatness". Point is, have fun, be stupid and have more fun!
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It's quite scary to think that there are such fierce restrictions to social media in other countries when we are so liberal with the internet in our own. It's like the people are being kept in storage hidden away and not allowed access to anything else! What they really need is a good solution to make sure that they can understand that people are pretty capable of censoring themselves!
These mis-understandings could really get things complicated and not provide any viable solution. Any unit involved will have miscommunications, and makes matters worse. Solutions to such will take time.