"In the past few years, radio has dropped significantly as a communication medium in the minds of marketers and advertisers. Their budgets were largely spent on television and print where they have seen a dramatic drop in viewership over time" ??? next time you write an article please do a proper research, research is imperative...
Hi Sophie, You are providing some excellent advice. One thing I would like to say is the entrepreneur should never share their ideas with every tom, dick or harry. They should seek advice from established entities or create a relationship with a business coach or Mentor. They must do the right things from the very beginning so that no time is wasted and they do not get misled or get discouraged. .
One of the critical issues impeding the smooth running of teaching and learning in schools is violence, which is caused by various factors. One of them is socioeconomic factors. So this is welcomed by both the DBE and NGOs. It is vital that school principals be armed with necessary tools to combat crime in schools, of course in partnership with various departments. They need to be equipped with mentoring and coaching skills to help learners to realise their dreams
How about ad talents for commercial voice over, narration or tv advertising? This industry earns much, and every commercial models provides huge impact to consumers. To try voice over artist see this http://www.debbieirwin.com/.
I guess the idea will be limited only to financial transactions. The voice over recoding can still deemed as verbal documentation to protect legal rights of both agency and consumer, robotics voice over during financial transaction should replace to human voice over talent instead. Like the http://www.debbieirwin.com/ company, which they promote voice over actors to many company related work purposes, commercials and purposeful campaigns.
So what's the best? Build the brand or making sales? :) I do think a hybrid business is the key. Leverage CPM for biggest announcements while you do the best possible targeting with CPM optimisation tools. AND run performance advertising CPL/A on daily basis to achieve sales. One last option for the only CPL/A focused brand could be to negociate CPM deal + ongoing CPL/A campaigns to minimalise risk on both side :)