Consumer confidence surges ahead for West Africa
Consumer confidence surges ahead for West Africa

The latest West Africa Consumer Confidence Index (CCI) figures released by Nielsen for Quarter 4, 2017, show a marked increase and continued positive performance for both Nigeria and Ghana...

Issued by Nielsen 19 Mar 2018

Kenyan retailers need a 'future-focus' to counter declining consumer confidence
Kenyan retailers need a 'future-focus' to counter declining consumer confidence

Reality bites when it comes to Kenya's latest Nielsen Consumer Confidence Index score (Quarter 4, 2017), which has dropped six points from the previous quarter to 94...

Issued by Nielsen 15 Mar 2018