The launch campaign for the new menu has been underpinned by the idea that consumers should give into their soft side and indulge in Steers' new sweet treats.
Connexit Marketing and Events were honoured to supply, train and manage the brand ambassadors for 100Plus Isotonic sports drink, who was one of the refreshment sponsors of the Unlimited Dusi 2011.
The JVB Country Collection was launched in the in Cape Town shop on 21 September and Johannesburg shop on 22 September. Justin Van Breda, who is based in London at their head office/showroom, was in attendance, and was supported by family, friends and clients.
