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CRM, CX, UX News Ghana

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West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes
West Africa’s fashion designers are world leaders when it comes to producing sustainable clothes

  17 Apr 2024

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Digital advertising group Aleph launches payment unit

18 Aug 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study
Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Jacques Celliers, CEO of FNB. Source: Supplied
FNB eBucks recognised as loyalty champion in global awards

20 Jun 2022

Using data to inform customer journey planning from a cultural perspective
Using data to inform customer journey planning from a cultural perspective

 4 Nov 2021

Source:
The power of inclusive portrayal in advertising

 28 May 2021

The 5 habits of highly effective advertisers
The 5 habits of highly effective advertisers

,  14 Apr 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

,  28 Oct 2020

1 in 4 consumers tried a new brand during pandemic - global report
1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .
How digital research is best positioned to understand African consumers

23 Jul 2020

Customer experience will help retailers overcome the financial hit from coronavirus
Customer experience will help retailers overcome the financial hit from coronavirus

 6 Jul 2020

The 50-year evolution of the Game brand
The 50-year evolution of the Game brand

26 Jun 2020

#LockdownLessons: Companies putting the grit in integrity
#LockdownLessons: Companies putting the grit in integrity

 26 May 2020

SA's 2Engage plans for further growth in Africa and abroad
SA's 2Engage plans for further growth in Africa and abroad

12 Feb 2020

Innervation acquires loyalty business from Tritech Media
Innervation acquires loyalty business from Tritech Media

4 Feb 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

 6 Jan 2020

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019
#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

Image source: Gallo/Getty Images.
2020: Building the emotive link between customers and our brands

 12 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty
Using data analytics and CRM to drive customer centricity and win loyalty

 3 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained
#AskAfrikaAhaMoment: The brand loyalty shift explained

 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

 15 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.
5 steps to becoming a smarter target marketer

 8 Nov 2019

Image source: Gallo/Getty.
The digital dash for Africa

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

 25 Oct 2019

The reason AI can predict consumer behaviour
The reason AI can predict consumer behaviour

 11 Oct 2019

Know your business inside out with a Biz Office
Know your business inside out with a Biz Office

 2 Oct 2019

Image source: Gallo/Getty.
WhatsApp revolutionising business communication

25 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience
#GartnerSYM: Offering the 'everything customer' the multi-experience

 17 Sep 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

 3 Sep 2019

Image credit: Zoe Holling on Unsplash.
Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: hj barraza on Unsplash.
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

 19 Aug 2019

Customer engagement in an omnichannel world
Customer engagement in an omnichannel world

 13 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

 2 Aug 2019

Image credit: Franki Chamaki on Unsplash.
There is no such thing as market saturation

 30 Jul 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office
3 steps towards 'glass boxing' your company with a Biz Press Office

 23 Jul 2019

There's a need for more disruption in Africa's tech scene
There's a need for more disruption in Africa's tech scene

 22 Jul 2019

Roan Mackintosh, commercial director at DQ&A
The road to marketing redemption is paved in data

 16 Jul 2019

Image credit: Thought Catalog on Unsplash
Social media has made brands less relevant, not more

 15 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

 15 Jul 2019


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