Garikai Nhongo
Calls to professionalise advertising industry in Rwanda

As an entrepreneur who has had the privilege of working across Africa, I have come to respect the role that systems and structure have to play in the success of any industry or enterprise. I really believe that these form an integral part of the secret of entrepreneurial success but that's a story for another article.

By Garikai Nhongo 4 hours ago

Report encourages intra-African trade
Report encourages intra-African trade

ABUJA, Nigeria - An Economic Commission for Africa (ECA) and the World Trade Organization (WTO) joint publication on the role of Aid for Trade in boosting intra-African trade, launched in Geneva last week. The regional report, titled “Promoting connectivity in Africa: The role of Aid for Trade in boosting intra-African trade”, was launched at the ongoing Aid for Trade Global Review 2017, whose theme is “Promoting Trade, Inclusiveness and Connectivity for Sustainable Development”.

6 hours ago

#DigitalMarketing: The attributes of a successful digital marketing strategy
#DigitalMarketing: The attributes of a successful digital marketing strategy

Companies should allocate budget to researching their customers' needs and wants and digital behaviour before developing a digital marketing strategy, advises digital communications consultant, Sue Disler, in this Q&A with Bizcommunity.com.

By Louise Marsland 6 hours ago

#DigitalMarketing Mid-year online asset checklist for digital marketing excellence
#DigitalMarketing Mid-year online asset checklist for digital marketing excellence

At the beginning of the year we as marketers set goals of what we want to achieve professionally and personally. This bucket list, if you will, contains new initiatives we want to tackle or plans we didn't quite get to the year before.

By Amanda Adam 8 hours ago

Digital solution for retail networks in Africa
Digital solution for retail networks in Africa

Total and Worldline will support the deployment of the Guichet Unique digital solution for retail networks, in eight African countries.

1 day ago

Jack Ma launches African Young Entrepreneurs Fund
Jack Ma launches African Young Entrepreneurs Fund

UNCTAD adviser, Alibaba's Jack Ma, has launched an African Young Entrepreneurs Fund worth US$10 million. In addition, Ma, planned to roll out a partnership with African universities to teach internet technology, artificial intelligence and e-commerce.

1 day ago

#DigitalMarketing: The only constant is change - and the customer
#DigitalMarketing: The only constant is change - and the customer

Just when you've mastered the interminable functionality of your new smartphone or taught mom how to upload holiday snaps to the latest photo-sharing platform, the virtual rug is ripped out from under you and once-cool new tech is given the switcheroo for something way cooler and newer.

By Desiree Gullan 1 day ago

#DigitalMarketing: National Positions SA rebrands as NP Digital
#DigitalMarketing: National Positions SA rebrands as NP Digital

NP Digital, formerly known as National Positions SA, have rebranded and expanded their services and products to address the ever-evolving needs of their clients. Renowned for their expertise in all facets of search marketing, joint CEOs Maon Seidel and Richard Fyffe have geared up and built a full-service digital agency while no one was watching.

Issued by NP Digital 1 day ago

Uber jacks up security in Nigeria, Ghana, Kenya
Uber jacks up security in Nigeria, Ghana, Kenya

After the successful implementation of an intelligent new safety feature was introduced to Uber driver-partners in South Africa early this year, the company has announced that the same feature will be implemented in other markets in Africa. Uber has begun this African roll out of its Real-Time ID in Nigeria, Ghana and Kenya in a bid to further improve passenger security.

2 days ago

#DigitalMarketing: The binary business case for marketing automation
#DigitalMarketing: The binary business case for marketing automation

2017 is set to be the year of wholesale adoption of marketing automation technology as consumer budgets constrict and the battle for share of wallet intensifies. Locally, economic pressures triggered by a ratings downgrade and reduced consumer spending is likely to create fierce competition among local brands and business providers.

By Nick Orton, Issued by Grapevine 2 days ago

#DigitalMarketing: AI and machine learning
#DigitalMarketing: AI and machine learning

Platinum Seed recently appointed Ally Behr as design director, as part of its strategy to expand its service offering and leadership team. Behr is responsible for the conceptualisation and execution of digital touch points for clients. She has worked on a multitude of international brands in a variety of environments, from conceptualising through-the-line campaigns, to operating within specialised teams that built complex products.

By Louise Marsland 2 days ago

Sthe Shabangu
Cultivating a culture of entrepreneurship in Africa

When it comes to the promise of growth in Africa, progress has become less a question of what can be achieved - and more of a question of what can't we achieve? Our potential as a continent is a living, growing force that is difficult to ignore.

By Sthe Shabangu 2 days ago

#DigitalMarketing: Digital trends in 2017
#DigitalMarketing: Digital trends in 2017

From artificial intelligence to rising data intelligence and brand safety, the IAB South Africa council heads have alerted the industry to the latest digital marketing trends for this year.

3 days ago