The primary aim of marketing is to understand the needs of the customers and deliver them in the most profitable and cost-effective way. Most clients are quality oriented rather than cost oriented; it is surprising that you will find many Ghana consumers hanging out in upscale clubs such as the Citizen Kofi in spite of the high prices just because the place is premium. Therefore, your marketing strategies should focus on meeting the demands of your customers and ensure they get the highest level of utility.
Lisa Griffin 17 Feb 2017
The Parts Trader website, an online automotive directory in the US and Europe has launched in Ghana making available its processing server to customers and car parts suppliers in Africa
4 Oct 2010
ATLANTA, US: CNN has announced the launch of a new initiative for journalism students, called CNN iReport University, linked to iReport, the network's user-generated news community.
16 Sep 2010
The fully tenanted Princess Crossing Mall, situated in Ondekkers Road, Roodepoort, has been sold for close to R300 million to a West African investor - via a private property fund based in the Western Cape.
20 Aug 2010
RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
29 Jul 2010
NEW YORK: The Committee to Protect Journalists has called on Ghana's attorney general to drop prosecution of prominent journalist Ato Kwamena Dadzie under the 1960 criminal code in an attempt to get him to reveal his sources.
26 Jul 2010
Game Stores has come a long way since it opened its first store in Durban in 1970 in cramped premises in the city's CBD, ringing up sales of R78 000 in its first month of trading. Its founders believed that shopping had become a tedious and boring pastime. They wanted to create a fun shopping environment and so conceptualised retailing as a game. The signature bright pink prevails to this day.
19 Jul 2010
SINGAPORE: BuzzCity, the global mobile media company, on 6 July 2010 released the results of its Global Mobile Advertising Index for Q2 2010, with South Africa in fourth place, sporting an impressive 65% increase in ad banners served, while Kenya reported a massive 243% increase for the period. The Kenya growth, while impressive was the third largest growth percentage after Vietnam, which reported a 273% increase. Meanwhile Ghana showed a massive 654% growth rate, although it was off a low base.
7 Jul 2010
According to Ericsson and MTN Ghana, the companies have successfully trialled UMTS 900 MHz for the first time in Africa. UMTS 900 MHz extends mobile broadband coverage into suburban, rural and offshore areas, offering coverage up to 200km.
15 Mar 2010
Four entrepreneurs who aspire to build and develop their business skills will be fortunate enough to access scholarships which have been made available to study the 2010/11 Entrepreneurship MBA at the University of Pretoria's Gordon Institute of Business Science (GIBS). Three of these scholarships are being offered to exceptional individuals from sub-Saharan Africa through the Ministry of Foreign Affairs of Denmark (Danida), while the fourth will be made available by GIBS to an exceptional South African female.
12 Mar 2010
It's a new era for banking in Nigeria as Stanbic Bank and IBTC Chartered Bank go ahead with merger.
22 Aug 2007
France urged to link cooperation with Egypt to better respect for human rights.
1 Aug 2007
USB Executive Development Ltd (USB-ED), the executive education arm of the University of Stellenbosch Business School (USB), celebrated the official opening of its new offices in Gauteng at a cocktail function at the Westcliff Hotel.
USB-ED 25 Jul 2007