Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop: investing in infrastructure by means of supply chains and distribution networks, creating employment, and relentlessly driving their brands on the market, only to close-up shop when great expectations floundered.
The third annual Global Communications Report, a comprehensive survey of public relations leaders and students worldwide, has been released by the Centre for Public Relations at the USC Annenberg School for Communication and Journalism...
20 Apr 2018
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018
Sports club guards belonging to a Ghanaian football club prevent journalist from covering game, and threaten permanent barring of colleagues.
20 Apr 2007
While almost 60 percent of consumers in emerging market countries would buy a local brand over an international brand if both products were of equal price, consumers in these ‘Hotspots’ countries have the same brand preferences for cars (Toyota), fast food (McDonalds) and hotels (Hilton) as developed market consumers, reveals global market research company Synovate.
Ipsos 17 Apr 2007
Nairobi-based Business Daily Africa has signed an exclusive agreement with 365 Digital in Cape Town to employ the Adtech Helios IQ ad serving technology to deliver their online ad campaigns. 365’s traffic team will handle the online campaign management and implementation.
365 Digital 16 Apr 2007
M-Net's Big Brother Africa is back by popular demand and entry for the second season is now open.
16 Apr 2007
Airlink, true to its theme of the ‘Freedom of the African Skies’, continues to extend its reach with new African destinations and is proud to announce a new direct route from Johannesburg to Pemba, Mozambique.
Volcano 13 Apr 2007
It’s said that the importance of good corporate governance in business should no longer be ignored, as companies which adopt best practices are more likely to be profitable and sustainable.
2 Apr 2007
African education ministers will discuss challenges to secondary education on the continent at a five-day conference in Ghana.
30 Mar 2007
Reuters has expanded its television coverage of Africa with the recent launch of a dedicated daily video feed, Reuters Africa Daily. The new service provides both African and global broadcasters with a variety of video news from the region.
12 Nov 2006
Pioneers in the fields of public relations and communication academia gathered at an academic forum running alongside the main Federation of African PR Associations (FAPRA) conference last week to discuss the future public relations curriculum to be offered on tertiary level.
Boitumelo Mmotlana & Mmoneng Gwebu 28 May 2006