Female representation and the media - who controls the narrative?You have the opportunity to choose from eight (four in the morning and four in the afternoon) Loeries MasterClasses on Thursday, 16 August, and learn from leading brand communicators. For consideration is a MasterClass on female representation in the media, hosted by UK-based Women in Marketing. This MasterClass marks the first Women in Marketing global hub on the African continent. Globally only 3% of creative directors are female and of the top 50 most influential CMOs, only 18 are women. The impact that under-representation of senior female executives has on the portrayal of women in the media, and the effects on our society and culture will be discussed by the who’s who of senior female executives in the region’s marketing and advertising industries. On the agenda
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When Loeries Creative Week Presented byOther MasterClasses on offer- Put experience at the centre of your organisation. - uDarkie, the evergreen economic driver. - What’s your story: Steps to build a personal brand. - The unskippable future of advertising. - Data-driven creative. - Are creative entrepreneurs born or made? South African agencies: the Seminar and MasterClasses can be claimed as informal training in the B-BBEE Codes of Good Practice. |