After completing a BA degree in English, Steve Whitford began working as a journalist. Having acquired a good understanding of technology Steve went freelance and began doing media relations for SMEs and writing retainers at several PR companies. He is now director of Intrinsic Media, which specialises in content generation, copy writing and Internet strategy. Email and follow him on Twitter at @stevewhit.
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Five Ws and an H for social media

I used to hate Twitter. What a monumental waste of time. Facebook was marginally better because I knew the people, but, gosh, people could share such rubbish. That's all started to change in recent times. Finally, people are cottoning on to the five Ws and H principle when using social media and it's really giving the Internet impetuous as a communications tool.

By Steve Whitford 30 May 2011

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