For most young South Africans, 2010 was marked by the hosting of the 2010 FIFA World Cup, so what does 2011 hold for Generation Y and what trends will take-off in the months ahead? Connectivity remains key in young people's lives and, with even more technologies and mobile apps at their disposal, their appetite for social status grows.
By Jason Levin 18 Jan 2011
As the recession subsides into the euphoria of 2010, what trends will we see play out among South Africa's sharpest critics - the youth? The 2010 FIFA World Cup will take centre stage, but that stage will be shared with service demands, tech saturation and ad aversion. How can brands aiming to impress under-23s live up to these evolving expectations?
By Jason Levin 15 Jan 2010