2014 and the economic pressure of ROI is burning and testing the character of brands and those that are given the task to steer them.Convenience is sometimes the shortest road to the death of a brand.
2014 and the economic pressure of ROI is burning and testing the character of brands and those that are given the task to steer them.
Convenience is sometimes the shortest road to the death of a brand. The NEW SA climate is exciting to me and understanding the dynamics has never been more exhilarating to my love for helping clients with their brand needs.
In an advertising landscape that resembles a flea market, it is clear to see the cannibalism of media mediums upon themselves and their competitors. What works today has shifted significantly from what worked yesterday. Insight and research may be the exterior of a brand plan, but the foundation is what will always stand the test of time.
In this modern age of brand building, it is vital to understand the consumer first, then the medium, then the message.
Print will always remain a foundation builder for brands and this is because of its innovation to engage brand activation.
GOALS - to become a valued voice in the advertising world.
Specialties: Consumer insight creating passion for brand marketing and advertising implementation through print, event and online mediums. Passionate about using the art of strategy to match a consumer group to a brands positioning creating a new perspective that ensures return.
