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Results for brand+equity

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South Africa shines in the global 2024 Kantar Creative Effectiveness Awards
Marketing & Media
South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 2 days

#OrchidsandOnions: Auto and General sets the standard in insurance claims
Marketing & Media
#OrchidsandOnions: Auto and General sets the standard in insurance claims

Brendan Seery 11 Apr 2024

Source: ©Glassdoor MTN's headquarters in Lagos, Nigeria - MTN’s largest market in user base and revenue
Marketing & Media
MTN maintains top position in Brand Finance South Africa 100 report as Vodacom narrows the gap

9 Apr 2024

Image supplied. Adams & Adams, an African legal company, has introduced its new corporate identity that signifies its growth as a proudly African firm
Marketing & Media
Adams & Adams' new corporate identity signifies its growth as a proudly African firm

5 Apr 2024

Source: © MKM Digital Marketing Brand equity is unpacked by the experts
Marketing & Media
Building lasting connections: The art of brand equity

Mongezi Mtati 4 Apr 2024

Source:
Marketing & Media
20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform
Marketing & Media
Bd-capital partners with TLC Worldwide, the world’s largest marketing and loyalty rewards platform

Issued by TLC Worldwide Africa 14 Feb 2024

#BizTrends2024: Navigating the evolving retailing landscape in SSA
Retail
#BizTrends2024: Navigating the evolving retailing landscape in SSA

Christele Chokossa 6 Feb 2024

Source: © SABC In an election year, Dr Kuhle Zwakala examines the 112-year-old brand ANC and its bond with its followers
Marketing & Media
Will the 112 year bond between Brand ANC and its followers be enough in 2024?

Dr Kuhle Zwakala 15 Jan 2024

Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award
Marketing & Media
Ogilvy SA’s 'Bride Armour' a contender for 2023 Global Best of the Best Effie Award

Issued by Association for Communication and Advertising 7 Dec 2023

10 marketing trends for 2024
Marketing & Media
10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards
Marketing & Media
Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards

Issued by Ogilvy South Africa 28 Nov 2023

Innovating to stay relevant in a rapidly changing world
Retail
Innovating to stay relevant in a rapidly changing world

Brendon Williamson 21 Nov 2023

Source: Facebook WRC Dr Kuhle Zwakala, brand marketing lecturer, says the Springbok brand possesses substantial positive brand equity
Marketing & Media
The Springbok positive brand equity - where to from here?

Dr Kuhle Zwakala 13 Nov 2023

Luxury brands top mall trading densities - Clur Luxury Brands Index
Retail
Luxury brands top mall trading densities - Clur Luxury Brands Index

27 Oct 2023

#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo
Automotive
#BehindTheBrandManager: Behind the wheel of Isuzu SA's marketing: An interview with Ziphindiwe Ngcobo

Imran Salie 26 Oct 2023

How to build brand equity among customers
Retail
How to build brand equity among customers

17 Oct 2023

Effie South Africa and Ipsos partner to present 2023 Effie Trends Report
Marketing & Media
Effie South Africa and Ipsos partner to present 2023 Effie Trends Report

Issued by Association for Communication and Advertising 16 Oct 2023

Source: © SA Rugby Mag Siya Kolisi displays the leadership qualities we yearn to see in the people in charge of our nation says Dono White, strategic planning director at VMLY&R South Africa
Marketing & Media
Why South Africa would vote for Siya Kolisi in 2024 if they could

Dono White 12 Oct 2023

Ogilvy maintains no 1 position as Most Effective Agency for 2023
Marketing & Media
Ogilvy maintains no 1 position as Most Effective Agency for 2023

Issued by Ogilvy South Africa 20 Sep 2023

Albany is bringing 'real' back to life
Retail
Albany is bringing 'real' back to life

20 Sep 2023

The Bar Africa celebrates one year anniversary
Marketing & Media
The Bar Africa celebrates one year anniversary

Issued by The Bar 5 Sep 2023

Clicks ranks tops in the 2023 Kantar BrandZ report
Retail
Clicks ranks tops in the 2023 Kantar BrandZ report

28 Aug 2023

Can Land Rover thrive without the Land Rover brand?
Automotive
Can Land Rover thrive without the Land Rover brand?

Lance Branquinho 25 Aug 2023

Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand
Marketing & Media
Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Issued by Kantar 16 Aug 2023

Source: 123rf.
Marketing & Media
Dolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their branding

Graeme Austin 4 Aug 2023

Image supplied. Warc’s Creative Effectiveness Lions 2023 - Insights from the winners, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions
Marketing & Media
#Cannes2023: What an award-winning creative effectiveness entry looks like

2 Aug 2023

Source: 123rf.
Marketing & Media
Twitter rebrand: Does X mark the spot?

Karabo Ledwaba 2 Aug 2023

Source:
Retail
Heineken, Moutai and Moët & Chandon are the most valuable liquor brands

31 Jul 2023

Image source: kenishirotie –
Retail
How can you help them? Tips to creating a customer-centric business

26 Jul 2023

Source: Supplied.
Healthcare
Thompson becomes ThreeTenSeven, specialising in health transformation

28 Jul 2023

Ogilvy shines as Most Awarded South African Agency at Cannes 2023
Marketing & Media
Ogilvy shines as Most Awarded South African Agency at Cannes 2023

Issued by Ogilvy South Africa 28 Jun 2023

Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running
Marketing & Media
Brand Finance Media rankings: Twitter down while Google maintains top spot for third year running

27 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023
Marketing & Media
The Kantar BrandZ Most Valuable Global Brands 2023

Issued by Kantar 14 Jun 2023

Brand Finance Luxury & Premium 50 2023 led by Porsche... again
Retail
Brand Finance Luxury & Premium 50 2023 led by Porsche... again

14 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon
Marketing & Media
Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

5 lessons learned from the most innovative brands worldwide
Marketing & Media
5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Issued by Kantar 24 May 2023

Building customer loyalty using click-and-collect
Logistics & Transport
Building customer loyalty using click-and-collect

9 May 2023

Why LSM is giving way to SEM - How we live vs. what we have
Marketing & Media
Why LSM is giving way to SEM - How we live vs. what we have

Issued by Provantage 19 Apr 2023

Kantar's award-winning ads - the funny is back
Marketing & Media
Kantar's award-winning ads - the funny is back

Issued by Kantar 18 Apr 2023

Kellogg names global snack business Kellanova ahead of company split
Retail
Kellogg names global snack business Kellanova ahead of company split

16 Mar 2023

Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?
Marketing & Media
Modern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023

Modern marketing dilemmas: How should your brand react when prices are going up?
Marketing & Media
Modern marketing dilemmas: How should your brand react when prices are going up?

Mary Kyriakidi, Issued by Kantar 28 Feb 2023

Sewela Sebola. Source: Supplied.
Marketing & Media
#BehindtheBrandManager: Sewela Sebola, marketing manager for 5FM and Good Hope FM

Karabo Ledwaba 27 Feb 2023

Culture of trust and niche tech focus sees DUO grow 30% year on year
Marketing & Media
Culture of trust and niche tech focus sees DUO grow 30% year on year

Issued by DUO Marketing + Communications 9 Feb 2023

4 African banks in Brand Finance's top 10 strongest banking brands rankings
Marketing & Media
4 African banks in Brand Finance's top 10 strongest banking brands rankings

1 Feb 2023

Warc releases IPA Effectiveness Awards insight report
Marketing & Media
Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

#BizTrends2023: How to win in sub-Saharan Africa's retailing landscape
Retail
#BizTrends2023: How to win in sub-Saharan Africa's retailing landscape

Christele Chokossa 9 Jan 2023

#BizTrends2023: Top 6 alcohol landscape trends emerging in SA
Retail
#BizTrends2023: Top 6 alcohol landscape trends emerging in SA

Maijaliina Hansen-Chipps 9 Jan 2023

#BizTrends2023: Shoppers get back to the new normal
Retail
#BizTrends2023: Shoppers get back to the new normal

Ged Nooy 9 Jan 2023

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