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The rise and rise of 'Wakanda' marketing

With Black Panther came a new kind of storytelling: one that celebrated cultural backgrounds and strengths...

By Uzoma Ukah 3 days ago

#Loeries2019: What do CMOs really want from their agency?

One of the biggest changes to the advertising landscape in recent years? Bringing creatives in-house. But does it work to do so? The robust and honest discussion led by Joanne Joseph at the Loeries Masterclasses explained what this means for members of the industry working together in the future, and what both sides really want...

By Leigh Andrews 3 days ago

#Loeries2019: Our responsibility of better representation in advertising, media

The media and advertising industries play an important role in stirring the way society is portrayed. Here's why UN Women and Dove's masterclass session at Loeries 2019 called for the creative industry as a whole to take a stand and work actively towards better representation, particularly in terms of gender...

By Leigh Andrews 3 days ago

#Loeries2019: Africans aren't just swimming with the creative sharks, we are the sharks

Piwe Motshegoa, head of sales: general entertainment at DStv media sales, kicked off the DStv Seminar of Creativity - a highlight of Loeries Creative Week as the industry gets ready for the annual award nights - with a reminder that Africans hold all the storytelling magic they need...

By Leigh Andrews 2 days ago

#Loeries2019: Check the stereotypes in your creativity

Things got off to a reflective note at the 2019 DStv Seminar of Creativity with a reminder to join the UN Women's Unstereotype Alliance, as the stereotypes stop with you...

By Leigh Andrews 2 days ago

David Droga is this year's Clio Lifetime Achievement Award recipient

David Droga will receive the 2019 Clio Lifetime Achievement Award at the 60th Clio Awards ceremony...

2 days ago

Global cinema advertising is second-fastest growing ad medium of 2019

Early forecasts by marketing intelligence service Warc places global cinema advertising behind the internet as the second-largest growing ad medium in 2019...

3 days ago

Film documents harrowing effects of war on women in Africa

Official trailer released for 'The Milkmaid' film which brings attention to the traumatising effects of insurgency on women and girls in Sub-Saharan Africa...

3 days ago

A Cultural Economies Conference for Fak'ugesi

Cultural Economies Conference launched at Fak'ugesi African Digital Innovation Festival...

3 days ago

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