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Adapting to the ever-changing requirements of brand safetyBefore the widespread adoption of digital media, brand safety was a seldomly, if ever, used term. Since then, it has become one of the most concerning elements of media, shifting in the last few years from a word often bundled with other digital best practice terms, to a widespread issue that is not as easily solved through 'approved list' optimisations as marketers confidently thought it might be. 3 Sep 2020 Read more

Is working from home the future?Now that Lockdown Level 2 is well underway in South Africa, with the boozers getting back to boozing and the smokers getting back to not having to buy 'there's only a small amount of arsenic in it, honest' smokes, as agency folk we've had the opportunity to experience a long period of working from home - a concept previously relegated to freelancers and those who work with remote/overseas companies and thought to be impossible on an agency-wide scale. 1 Sep 2020 Read more

Double feature for FoxP2 SA by KantarCelebrating the most liked banking and restaurant ads in the country, FoxP2 continues to win over their most important critic, the South African audience with two ads in the top 20 best liked ads for 2019. 26 Aug 2020 Read more

Multi award-winning agency, Isobar Nigeria, walks away with another 8 awards at the recent Pitcher AwardsIsobar Nigeria cemented their position as an industry leader by scooping 8 awards at the prestigious Pitcher Awards. They have once again proven their ranking amongst the top creative agencies in Nigeria and have been recognised for their creative excellence. 31 Jul 2020 Read more

The demise of the cookie equals the resurrection of contextiProspect celebrated the 25th anniversary of the humble web cookie with a whitepaper (Source: iProspect US) that looks at the evolution of the essential web tool over its history and assesses its (some might say) precarious future. 28 Jul 2020 Read more

A fifth of Gen-Z de-activate social media to combat issues of being online
  • A survey by global communications company Dentsu Aegis Network shows that Gen-Z are taking steps to reduce their online profiles as concerns over data use and well-being take hold
  • A fifth of 18-24 year-olds have deactivated their social media accounts in the past year, while a third are limiting time on their phones
  • There is optimism for the future - two-thirds (62%) believe tech will help solve society's biggest challenges and 72% believe brands will need to demonstrate how their use of tech benefits society
 24 Jul 2020 Read more

Vizeum Nigeria and Budweiser win big at the prestigious Pitcher AwardsNo better way to showcase award-winning talent than walking away with three awards in one night. This is what Vizeum Nigeria and Budweiser, alongside Dentsu Network brand agencies Isobar, iProspect and The Story Lab, did at the recent Pitcher Awards held in Lagos. 23 Jul 2020 Read more

Re-connecting in a crisis: Global study reveals that Covid-19 has led to more positive relationship with technology
  • Survey of 32,000 people across 22 markets by Dentsu Aegis Network reveals more positive interaction with technology than ever before
  • People in emerging markets are leading the way, especially in terms of using technology to upskill and monitor their health during lockdown
  • Beyond the crisis, two-thirds expect brands to ensure their use of technology benefits society as a whole-a similar proportion believe all brands must develop products and services that support well-being
  • There are still concerns over longer term negative impacts of tech: over half (57%) of people worldwide believe the pace of tech change is too fast and that it is encouraging inequalities across the globe
 10 Jul 2020 Read more

Vizeum SA scores silverOn 22 June 2020, the annual Dentsu Aegis Network (DAN) Global Innovation Award winners were announced at the live Innovation Awards ceremony. 1 Jul 2020 Read more

#SaveYourSpotIn South Africa, one of the industries hit hardest by the Covid-19 pandemic has undoubtedly been the food and beverage industry. 30 Jun 2020 Read more

The next normal: what to expectMarketers are taking note of consumer behaviour and predicting what the next normal could look like, says Kelly Moses, DAN SSA Regional Communications Manager 22 Jun 2020 Read more

Run, Forrest, run!Human behaviour naturally impacts sales. But what happens when the way consumers usually behave is completely disrupted by a global pandemic? Candice Theron, account director at Carat, has some ideas. 18 Jun 2020 Read more

Finding meaning in times of crisisUnprecedented times require marketers and brands to make difficult decisions and to plan with caution yet act with speed. How can we walk the tightrope of money-making and genuine empathy in this maelstrom, asks Emma Odendaal, Digital Director at John Brown South Africa. 17 Jun 2020 Read more

Showing up at the paradeThe entertainment industry has been leading the way in a gender-fluid society, but challenging gender norms is not just another box to be ticked, says Jeremy Bouwer, brand consultant and executive coach. 9 Jun 2020 Read more

#GoogleforSouthAfricaWhen Google South Africa hatched a plan to give people in disadvantaged areas access to free internet hotspots, Calvin Van Rensburg, head of programmatic trading at Amnet South Africa, and Nivasha Pillay, digital account director at Vizeum, combined their talents to make it happen. 9 Jun 2020 Read more

What 5G will mean for marketingWhen 5G lands in Africa, it will change everything. Damilola Abodunrin, Business Head of iProspect Nigeria, explains this new reality. 5 Jun 2020 Read more

Level 3 and beyond with Posterscope SAThe Covid-19 pandemic has created a monumental shift across all industries in South Africa, but within the media and specifically the out of home industry, we have seen significant disruption. 2 Jun 2020 Read more

Creatives on lockdownIsolated, but not alone. Locked down, but still thinking outside the box. Covid-19 is a complicated challenge, but a few DAN SSA staff members shared their inspiring ideas on how to stay positive. 14 May 2020 Read more

The future of media is connection, the future of connection is virtualDisclaimer: The future of media is by no means, 'virtual'. 13 May 2020 Read more

Out of home: We are not out of the woods yet, but I can start to see the clearingBy now we are all seeing, feeling and living the impact of Covid-19 and the lockdown. Looking back, I still struggle to believe that everything that has happened and is happening, is the reality. 12 May 2020 Read more

Food like you've never seen it beforeFresh Living: Braille Issue allows the visually impaired the ability to consume the delicious content we serve up every month, says Fresh Living editor Justine Drake. 11 May 2020 Read more

Influencers hold sway. Or do they?Influencers are increasingly affecting the purchasing decisions of consumers, but are they more than just marketing tools and will they hold as much influence post-Covid-19? Nikho Rudah and Ashleigh Sayle, account executives at Vizeum, weigh in. 8 May 2020 Read more

Is this the best time ever to build brand love?You will not find one marketing handbook that has a plug and play solution for what the communication and marketing industry is currently experiencing. Globally, it is a challenging time requiring strong marketers to lead their company's communication and customer experience strategies in the right direction. 5 May 2020 Read more

iProspect SA welcomes the appointment of Sadiqah LevyPreviously client service director, Sadiqah Levy has been appointed as director of commercial and operations for iProspect South Africa effective from 1 May 2020. 30 Apr 2020 Read more

Clare Trafankowska appointed as managing director of iProspect South AfricaDentsu Aegis Network (DAN) South Africa is pleased to announce the appointment of Clare Trafankowska as managing director of iProspect South Africa effective from 1 May 2020. 30 Apr 2020 Read more

SaSalutes says thank you to all SA's healthcare teamsSaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you's with all South Africa's healthcare teams on the frontline every night. 24 Apr 2020 Read more

Change as a core KPIThe Covid-19 pandemic has forced business leaders to respond to change quickly and effectively, and adapt current models to accommodate the new normal. Graham Deneys, strategy director at Carat South Africa, says change is here to stay and we better get used to it - fast. 22 Apr 2020 Read more

OOH, the hero (still)!To cover all bases, before getting started, we are living in the most unusual of times. The unthinkable and unimaginable is happening all around us daily, with a constantly changing media and consumer landscape. 21 Apr 2020 Read more

When you see the stone coming, it hurts lessSitting beside the main road in Penrith, England is the little noticed and unloved Plague Stone. The story it tells is as fascinating as it is sad. In 1597 the Plague struck in Penrith. 20 Apr 2020 Read more

What's the real value of a 'like'?The culture of validation is real, and it's fuelled by accumulating 'likes'. But how does a thumbs up translate into ROI? Charlotte Fafa MacAuley, digital campaign manager at DAN Ghana, shares her thoughts on the real measure of consumer behaviour. 16 Apr 2020 Read more

The cure for horrible bossesThere are great managers and leaders in every organisation. These are the people who value their employees, appreciate their efforts and celebrate their contribution to the business, but how would you approach a day in the office if your boss was just the opposite? Jessica Sichone, senior media buyer and strategist at DAN Zambia, identifies three boss personalities that might need an intervention. 16 Apr 2020 Read more

John Brown Media launches inspiring new cooking series with local celebrity Justine DrakePreparing sumptuous meals for your family during lockdown can be quite a challenge. The solution? Follow #justcookathomesa, Justine Drake's new Monday-to-Friday video series on how to make the most of the lockdown with inspiring tips on how to prepare simple, healthy, affordable dishes using all your pantry staples as well as an array of everyday fruit and veg. 14 Apr 2020 Read more

Dentsu Data Labs sub-Saharan Africa launches #Covid-19 Intelligence CentreDentsu Data Labs (DDL) sub-Saharan Africa (SSA), a specialist division within Dentsu Aegis Network SSA, is taking the lead in data intelligence and consultancy by launching a Covid-19 Intelligence Centre to assist brands in their communication planning and decision-making during the Covid-19 crisis. 9 Apr 2020 Read more

What Oprah taught me about leadershipLeadership is big business these days with seminars, self-help books and life coaches selling lofty ideas about how to harness the power to lead, but Samantha Page, group editor of health at John Brown Media, and former editor of O, The Oprah Magazine South Africa, says Oprah Winfrey's leadership lessons came in the simplest packaging. 9 Apr 2020 Read more

Leading with data in SSAUnlocking the value of information can be a challenge, says Jaco Lintvelt, managing director of Dentsu Data Labs. But developing a sound data strategy can help businesses access that value. 8 Apr 2020 Read more

Google's changing algorithmGet used to those updates, says Mia Lukic-Dagnin, senior ad operations account manager at Dentsu Aegis Network SA and SSA. When it comes to Google, change is constant, but there's method in the madness. 31 Mar 2020 Read more

Covid-19 global impact - an essential guide for marketers in AfricaSince late December 2019, when the first case of coronavirus was reported to the World Health Organisation (WHO), the virus has been spreading across the world at an unprecedented speed. Dawn Rowlands, CEO of DAN SSA, discusses its impact and action. 20 Mar 2020 Read more

Stay relevant, keep learningIf the only constant is change, how can you stay relevant? Erica Hannath, Chief Talent Development Officer at DAN SSA, makes a strong case for learning to keep learning. 18 Mar 2020 Read more

Dentsu Aegis Network SSA launches Dentsu Data LabsDentsu Aegis Network sub-Saharan Africa has launched Dentsu Data Labs - this specialist division will lead the way in data intelligence and consultancy, marketing technology and audience insights. 17 Mar 2020 Read more

Change is (doing) goodVizeum Kenya's new social business arm, servicing NGOs and SMEs, is piloting ways in which media can be used as a catalyst for change. Managing Director Roxanne Boyes says that the response from clients and colleagues has been overwhelmingly positive, which is a promising start to something bigger. 16 Mar 2020 Read more

What is the digital consumer hungry for?Distracted, demanding content munchers want enhanced experiences and seamless navigation. Shaneel Singh, Chief Strategy Officer at iProspect SA, presents a five-year menu forecast of digital-consumer consumption. 12 Mar 2020 Read more

FoxP2 SA highlights 2 formidable female leaders and their crucial roles within the agencyIn line with the International Women's Day 2020 campaign theme, #EachforEqual, Lynda Fiebiger and Zetu Damane share their thoughts on the theme and what it means to them. 12 Mar 2020 Read more

Leading through disruptionLeadership trends are changing as fast as the environment in which these managers operate. In this interview, Emeka Okeke, founder, group chief executive officer of Media Fuse Dentsu Aegis Network, Nigeria, and director of Dentsu Aegis Ghana Group, shares his approach to change. 11 Mar 2020 Read more

FoxP2 enters 2020 with a refreshed, robust and inspired leadership teamFollowing its recent partnership with The Dentsu Aegis Network (DAN), FoxP2 has announced key leadership changes that will unlock the potential of DAN's global data and digital expertise to fully optimise its creative offering. 4 Mar 2020 Read more

Culture is an important role in the workspaceIn 2020, there will be exactly 52 Mondays that workers will need to face - week in and week out and every Monday seems to be the same struggle for a lot of people. Have you ever found yourself questioning whether you need or want your job? How important is it that you pay your bills and grow your career or perhaps you even imagine living and working on a tropical island serving Mimosas instead? 24 Feb 2020 Read more

Doodle your way to creative solutionsMindless scribbles? The experts disagree. In fact, daydream drawing could help free the brain to find ways around challenges and come up with novel ideas. 11 Feb 2020 Read more

Reimagining creativity in a world of dataCreative companies do things differently - that's a given - but does a road-less-travelled approach deliver ROI, and how do you stand out when some technology demands you fit in? Emma Odendaal, Digital Director at John Brown Media, shares some ideas. 11 Feb 2020 Read more

Fresh examples of customer experience innovationBrands that work hard to make the ways consumers experience their product memorable will more than likely end up with both brand loyalty and more market share. Dooshima Sen, senior client executive at Isobar Nigeria, shares two examples. 6 Feb 2020 Read more

Could a side hustle bring creative fulfilment?Side gigs are a great way to earn extra money, but they can also boost creativity and add value to your day job. Four DAN SSA staff share their inspiring stories. 6 Feb 2020 Read more

Creativity and the fourth industrial revolutionHow should we be tailoring our work so that it's geared towards the kind of thinking that will be required to thrive during the fourth industrial revolution? Dean Delaney, regional director SSA, Dentsu Creative Agencies, shares some thoughts. 5 Feb 2020 Read more

The revival of CRMCustomer relations management (CRM) is having a moment in boardrooms across the world as marketing technology and cloud-based applications solve business challenges like never before. Jaco Lintvelt, managing director of iProspect SA, weighs in. 3 Feb 2020 Read more

Meet you at the round tableIntroducing The Roundtables, iProspect's new long-form thought-leadership initiative that brings together change agents, creative visionaries and industry powerhouses. 7 Jan 2020 Read more

Dentsu Aegis Network South Africa host successful three-day bootcamp in Johannesburg for 15 female entrepreneursFifteen local female entrepreneurs have become the first cohort to graduate from Dentsu Aegis Network South Africa's Female Foundry business growth programme. 20 Dec 2019 Read more

Create better content in 2020Matt Potter, chief content officer for John Brown Media UK, shares some insight into how to create better content - and it's all about connecting with your consumers on an emotional level. 20 Dec 2019 Read more

2020 trends forecastMichael Zylstra, Chief Strategy Officer at DAN SSA, shares his 2020 trends forecast. 19 Dec 2019 Read more

Are you ready for voice search in 2020?Aidan Blundell, Head of SEO at iProspect, explains why it's important to keep up with SEO trends, especially in 2020. 18 Dec 2019 Read more

Hear Her Voice - Female Foundry to drive mentorship amongst female-led businesses across SSAFemale Foundry is an initiative centred around mentoring women in business' that embody innovation, diversity, social sustainability and tech leadership. iProspect's proprietary research, Hear Her Voice, is the catalyst for the programme's inception, sheds light on the challenges faced by female entrepreneurs within emerging markets. 11 Dec 2019 Read more

John Brown scoops multiple global awardsGlobal leading content agency John Brown Media picks up eight wins at the 2019 International Content Marketing Awards in London - including Best Large Content Agency. 6 Dec 2019 Read more

E-commerce in Africa'Black Friday and Cyber Monday are known as major e-commerce jackpots for brands, advertisers and consumers across the globe. Those fortunate enough to understand the importance of e-commerce and to be able to dedicate marketing budgets to such events report breaking sales records year-on-year.' - Tracy Humplick, Head Of Digital Media at Dentsu Aegis Network, Tanzania. 27 Nov 2019 Read more

Mutant and Associated Media celebrate global awardOn 12 November 2019, Associated Media Publishing celebrated a night of success at the 2019 FIPP Insight Awards held in Las Vegas. The awards recognise the best research and insight from the global media industry. 26 Nov 2019 Read more

What we can learn from antsI recently read an article on Wired which made me stop and think just a little longer than other articles I've come across lately. The line that caught my attention was "ants never get stuck in traffic jams, here's why". 21 Nov 2019 Read more

Black Friday in retrospectMeghan Ferguson, digital media manager for Vizeum in Cape Town, says marketers and retailers can learn a few things from the last couple of years of Black Friday in South Africa. 20 Nov 2019 Read more

If the price is rightJustine Drake, John Brown content director and editor of Fresh Living magazine, and social media strategist Sharon Kariwo discuss the role of content during the festive season when brands are all saying the same thing, as loudly as possible: spend your money here! 19 Nov 2019 Read more

Carat SSA wins Gold at the Assegai AwardsCarat SSA has hit the mark again with another win for the Guinness Rio Ferdinand Live Billboard campaign giving them a tally of four awards for this innovative piece of work. Boosting exceptional results Carat SSA, together with Carat Kenya, executed the campaign and won Gold at the 2019 Assegai Awards in the Use of New Technologies category. The Assegai Awards recognises agencies whose integrated marketing campaigns deliver exceptional results and encourage all players in the industry to work towards achieving greatness within their campaigns. 13 Nov 2019 Read more

Part 3: One Dentsu - Ideas-ledHow is mobile enhancing our consumer experience through OOH? 12 Nov 2019 Read more

Personalised programmatic advertisingCalvin Van Rensburg, head of programmatic trading at Amnet South Africa, says apart from automating and optimising the digital media buying process for brands, publishers and agencies, another big benefit of the introduction of the programmatic industry is that it improves the experience for the consumer. 11 Nov 2019 Read more

From post to purchaseAccording to Joel Rao, iProspect Kenya CEO, the mobile device is widely regarded as the most ubiquitous marketing medium and it's considered the only screen in many African markets. 8 Nov 2019 Read more

Part 2: One Dentsu - Data-drivenPosterscope combines social and online data to analyse Sandton 4 Nov 2019 Read more

Dentsu Aegis Network scoops multiple awards at AMASA 2019On 24 October 2019, Dentsu Aegis Network South Africa and their network of agencies celebrated a night of enormous success at the 2019 AMASA Awards held at the Houghton Hotel in Johannesburg. The awards ceremony exists to celebrate excellence in media strategy, innovation and creative media ideas that yield client results. 29 Oct 2019 Read more

Part 1: One Dentsu - Tech-enabledPosterscope's industry-leading platform ECOS 25 Oct 2019 Read more

House & Leisure rebrand. Long-term vision. Short-term results.Over the last quarter House & Leisure magazine sales have increased by 28%, proving that responsible and well considered design principles can boost brand value and deliver meaning, relevance and impact. 24 Oct 2019 Read more

FoxP2 celebrates Kantar's Best Liked. Twice.Celebrating South Africa's favourite TV commercials, the top 20 most-liked ads are compiled by research agency Kantar, which polls consumers about the ads that resonate most with them. 17 Oct 2019 Read more

Female Foundry South Africa: Applications close 18 OctoberDentsu Aegis Network South Africa announced the launch of Female Foundry at the beginning of October, an initiative to support local female entrepreneurs. 11 Oct 2019 Read more

Auditions now open for SABC 3's scrumptious new reality series, The Taste MasterSABC 3 and Stella Artois are joining forces to find South Africa's next foodie sensation. In the channel's exciting new reality show, The Taste Master, aspiring, undiscovered foodies are invited to audition for the opportunity of a lifetime. South Africa's hottest culinary talent will be put to the test with a series of challenging tasks which will test their skills as they battle it out in the hopes of becoming the resident chef on the channel's popular variety show, Afternoon Express. 10 Oct 2019 Read more

Bridging the gender gap in techKoo Govender, CEO for Dentsu Aegis Network SA, explains how the local launch of the Female Foundry will help bridge the gap in gender parity. 8 Oct 2019 Read more

Finding joy at workThere is a direct link between our happiness, energy levels and the quality of our work says Yevenia Naidoo, HR Director at Dentsu Aegis Network (DAN) SA. 1 Oct 2019 Read more

Dentsu Aegis Network South Africa launches programme to support female-founded start-upsDentsu Aegis Network South Africa has today announced the launch of Female Foundry, an initiative to support local female entrepreneurs. 26 Sep 2019 Read more

John Brown South Africa scoops five SA Publications Forum AwardsThe 2019 awards season got off to a cracking start this week with the SA Publications Forum Awards - and we are delighted to announce that John Brown South Africa (JBSA) took top honours in five major categories: 25 Sep 2019 Read more

Carat announces that it will support Vodafone with global media buyingCarat announces that it has been appointed as Vodafone's global media buying agency. The scope includes media buying across multiple international markets, partnered with Vodafone's in-housed biddable media team. 18 Sep 2019 Read more

Dentsu Aegis Network honoured at Most AwardsThe Most Awards is one of the most prominent awards in SA with nominations and winners voted in by their peers and colleagues in the industry. The Media Agency Legend Award was awarded to Dawn Rowlands, CEO for Dentsu Aegis Network SSA. The attributes to describe her on the night was that Dawn is an empowering, knowledgeable, hardworking, decisive, extremely loyal and ambitious yet humble, innovative, smart and tenacious women. 13 Sep 2019 Read more

Dentsu Aegis Network winners at the prestigious Loeries AwardsThe Loeries recognises creative brilliance across Africa and the Middle East and is one of the biggest events on the advertising calendar. The event has been showcasing award-winning work for the past 40 years and this year was no different. 2 Sep 2019 Read more

Carat SSA wins at the 2019 LoeriesRecognising creative brilliance across Africa and the Middle East, the 41st Annual Loerie Awards was concluded on Saturday, 24 August, at the Durban ICC. 29 Aug 2019 Read more

Shikaar Juglall appointed as Chief Performance Officer for iProspect JohannesburgiProspect South Africa is pleased to announce the appointment of Shikaar Juglall as Chief Performance Officer for the Johannesburg office effective from 1 August 2019. 22 Aug 2019 Read more

iProspect East Africa bags the E-Commerce Agency of the Year AwardAt the inaugural eCommerce Awards held in Nairobi on 9 August 2019, iProspect East Africa in partnership with Masoko by Safaricom added yet another award to its growing collection - the E-Commerce Agency of the Year. 15 Aug 2019 Read more

Work showcase: Kings choose their own labelsBy encouraging self-expression, Budweiser's King's Stitch campaign created a movement that rippled across Nigeria, changing societal norms. Isobar's Nneoma Ohazurume tells us more. 15 Aug 2019 Read more

Transcending cultural barriers with foodFresh Living is a multi-award-winning food magazine with proven ROI. Deputy Editor Robyn MacLarty discusses how food and solutions-based content transcends cultural barriers to successfully market a brand. 15 Aug 2019 Read more

Let me entertain youEntertainment marketing, when done right, has the potential to market brands in innovative, attention-grabbing ways. Jeremy Bouwer, head of The Story Lab SSA, explains why this form of marketing is exploding. 7 Aug 2019 Read more

Be bold, break the mouldGrowing up I was always a bit of a wild child, an odd ball, a free-spirited little girl and I was given the freedom to be absolutely who I was and not only was it encouraged, it was celebrated. This has had an impact on my life and certainly shaped the woman I am today. 5 Aug 2019 Read more

Music: the universal languageDAN SA's Rona van Wyk discusses how her team used music to market Russian Bear Vodka to an ultra-cool urban crowd. 1 Aug 2019 Read more

Can CMOs take pole position as businesses transform?Short-term pressures remain but marketers are shifting focus to make digital transformation real 31 Jul 2019 Read more

Dentsu Aegis Network SSA appoints chief talent development officerDentsu Aegis Network has announced the appointment of Erica Hannath, as the chief talent development officer SSA. Erica joins the group with over 20 years' experience across multiple industries predominantly in human capital in emerging markets. 30 Jul 2019 Read more

One Dentsu: Inspiring a great futureRemaining agile and keeping long-term growth potential top of mind is essential to future success, says CEO of DAN sub-Saharan Africa, Dawn Rowlands 26 Jul 2019 Read more

Posterscope Cape Town completes 67 mins at Dryden Street PrimaryOn 18 July 2019, Posterscope Cape Town spent their 67 minutes at Dryden Street Primary School in Salt River, Cape Town. 25 Jul 2019 Read more

The future belongs to the fastGiving clients and customers exactly what they need means identifying the best new tech tools and using them to engineer the ideal experience, say Jaco Lintvelt, Managing Director of iProspect South Africa, and Carni Wilkens, head of Amplifi sub-Saharan Africa. 24 Jul 2019 Read more

The agency of the future: no agency?"Clients do not want a retained agency any more. They want the best idea that is driven by a project agency." Agree? Disagree? Dean Delaney, Managing Director at DAN Tanzania, discusses. 19 Jul 2019 Read more

FoxP2 wins big at the 2019 APEX AwardsOn Thursday, 11 July 2019, the 24th edition of the APEX Awards took place at The Venue at The Houghton. 17 Jul 2019 Read more

Moving people. Moving business.Moving people is what we do all day, every day. Moving their perceptions, feelings, memories and habits, to ensure we move the dial on our clients' businesses, says Dawn Rowlands, CEO of DAN sub-Saharan Africa 9 Jul 2019 Read more

Vizeum SA was a service provider to 4IRSA Digital Economy Summit 2019 BusinessLast week, Vizeum was appointed as a media service provider for the 4IRSA Digital Economy Summit that took place on 5 July in Johannesburg. The 4IRSA Partnership is derived from a Partnership for the 4th Industrial Revolution in South Africa and is a collaboration between the Department of Telecommunications & Postal Services (DTPS), Telkom, and the Universities of the Witwatersrand, Johannesburg and Fort Hare, and private sector partners. 8 Jul 2019 Read more

Content is a conversationContent marketing done right has the power to boost brand growth and build life-long brand relationships. But how to get it right? 5 Jul 2019 Read more

Big data goes back to basicsMassive cultural diversity and income disparity across sub-Saharan Africa (SSA) poses a challenge for businesses trying to make sense of the growing volume of data coming out of the region. DAN's solution? Combining big data with old-school field surveys, reveals DAN Chief Data Scientist, Paul Stemmet 4 Jul 2019 Read more

Work showcase: when fans 'meet' their heroFormer DAN intern and now strategist at Carat South Africa, Megan Sayle, shares a career-defining campaign. 27 Jun 2019 Read more

To the future media gurusAs a former intern and now account manager with Vizeum South Africa, Delicia Arjunan shares some advice for anyone considering a career in advertising (and those already in the game!) 26 Jun 2019 Read more

Sleep: your secret survival weaponIn a letter to his younger self, Abdul Sykes, Associate Creative Director at DAN Tanzania, offers his five top tips for surviving (and thriving) in the advertising world. 25 Jun 2019 Read more

Carat South Africa wins Media Agency of the YearCarat South Africa is proud to have been awarded Media Agency of the Year at the 2019 African Cristal Media and Advertising Awards Ceremony held on Saturday the 15th June in Marrakesh, Morocco. 24 Jun 2019 Read more

Dentsu Aegis Network pioneers the media industry - Launching the first SME incubator in Africa out of Kenya!Dentsu Aegis Network currently hold the rank as the fastest growing media agency in the country, demonstrating their pioneering spirit yet again through the launch of the groups newest global agency, Vizeum. 21 Jun 2019 Read more

Back-to-back wins for Dentsu Aegis Network at the African Cristal AwardsRecognising the best creative, media and digital work across the continent, Dentsu Aegis Network SSA won 25 awards including the prestigious African Cristal Media Network of the Year Award for the second year running. 21 Jun 2019 Read more

Here's to the crazy onesIt takes drive, dedication and sometimes, a dose of madness, to make career dreams come true, says Roxanne Boyes, Managing Director of Vizeum Kenya. 14 Jun 2019 Read more

Growing digital talentTalent is the greatest predictor of a company's success. But what do you do when you can't find the talent you need? You grow it, says Emma Odendaal, digital director at John Brown Media South Africa.. 12 Jun 2019 Read more

A strategy for successMegan Sayle takes us on her journey from intern to strategist at Carat South Africa and sub-Saharan Africa. 5 Jun 2019 Read more

iProspect East Africa wins big at the Digital Media Awards 2019At the second edition of the annual Digital Media Awards (DMA) held in Nairobi on 30 May 2019, iProspect East Africa Limited were overall winners in four categories including Twitter Award of the Year (Guinness Made of More Campaign), Social Good Digital Campaign of the Year (It Takes a Village to Raise a Child Campaign), Content Marketing Award of the Year (ICEA Lion Travel Insurance Campaign) and Influencer Campaign of the Year. (ICEA Lion Travel Insurance Campaign) 4 Jun 2019 Read more

Livia Brown appointed as general manager of Posterscope Cape TownPosterscope South Africa is excited to announce Livia Brown as general manager of Posterscope Cape Town effective from 1 June 2019. 4 Jun 2019 Read more

Work showcase: Digital out-of-homeYetunde Adegbite, General Manager at Posterscope Nigeria, shares two clients' campaigns that have contributed to the changing face of out-of-home (OOH) in Nigeria. 20 May 2019 Read more

Taking it outsideOut of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa? Yetunde Adegbite, General Manager at Posterscope Nigeria, offers some insight into the local scene. 16 May 2019 Read more

Do we need a digital detox?Digital is booming (and showing no signs of slowing down) in Africa, so is the global trend towards "detoxing" from technology and social media relevant to us in sub-Saharan Africa? Caroline Ndirangu, Business Unit Head at iProspect Kenya, weighs in. 14 May 2019 Read more

Design from dataSub-Saharan Africa's data lakes are expanding rapidly, says data expert at DAN SSA Vikesh Singh, but it's knowing how to tame the tide of info that's going to help make design from data a reality. 10 May 2019 Read more

Content, at your serviceBrands are seeing a global shift from selling products to selling services, but where does content fit in to the "Life as a Service" model, asks Jordan Leschinsky, group digital editor at John Brown Media South Africa. 9 May 2019 Read more

Donald Mokgale to lead Carat JohannesburgIt is with great excitement that the Dentsu Aegis Network would like to announce that Donald Mokgale has been appointed as the managing director of Carat Johannesburg, effective from 1 May 2019. 7 May 2019 Read more

Being playful paysThere's nothing new about gaming, but in this age of expanding connectivity, what's next on the fun frontier? Sikota Bones, Media Director at DAN Zambia, explores. 6 May 2019 Read more

Celia Collins to take the lead at Amplifi, South AfricaIt is with great pleasure that the Dentsu Aegis Network would like to announce that Celia Collins has been appointed as the Amplifi Director for South Africa, effective 1 May 2019. 2 May 2019 Read more

Work showcase: getting leadership buy-inYash Deb of Isobar Kenya shares how leadership buy-in helped connect one client to a new audience. 29 Apr 2019 Read more

Leadership is a dance......and it takes two to tango, says Lana Marais, Regional Client Service Director at DAN Sub-Saharan Africa. 25 Apr 2019 Read more

How to be a better leaderGood leadership extends beyond the boardroom. Lani Carstens, Managing Director at John Brown Media South Africa, and part-time executive coach, shares her top tips for being a better leader - in life and at work. 23 Apr 2019 Read more

What's the one trait all good leaders need?Emotional intelligence, says Byron John, Managing Director at Vizeum South Africa. Here Byron shares his thoughts on getting an "emotional upgrade". 23 Apr 2019 Read more

What do all big ideas need to succeed?Leadership buy-in, says Yash Deb, Managing director and Chief Creative Officer at Isobar Kenya. But how to get it? Yash shares his thoughts on the key factors that need to be considered when trying to sell a big idea. 16 Apr 2019 Read more

FoxP2 celebrate a decade of dairyIt's not often agency and client get to celebrate a decade of collaboration - especially after the first script you present is a cow sucking its own udder (yes, milk is that good!). But FoxP2 and the Consumer Education Project of Milk SA (CEP) can look back with pride at a decade's worth of work that has changed the way young South Africans view dairy, especially the younger generation. Says Christine Leighton, CEP head co-ordinator, "In a nutshell, our mission is to present the health and nutritional benefits of dairy to consumers in creative ways so that dairy products become a part of their dairy lifestyle." 15 Apr 2019 Read more

Posterscope South Africa takes home 'Best Brand'On Thursday, 4 April 2019, CMO Asia recognised and honoured South Africa's Best Brands at the Hilton Hotel in Sandton, Johannesburg. Posterscope South Africa walked away with the prestigious South Africa Best Brand Award which was endorsed by CMO Asia. 11 Apr 2019 Read more

What does 'digital leadership' mean?Digital leadership means guiding the mindset shift that's essential to success, says Dawn Rowlands, CEO of DAN Sub-Saharan Africa. 10 Apr 2019 Read more

Work showcase: The 'vuja de' momentJustin Gomes, creative founding partner at FoxP2, shares how FoxP2 and Vizeum challenged the status quo for life insurance client IndieFin. 3 Apr 2019 Read more

New voices in voice-led techShould we be optimising for African languages? Yes, says Jaco Lintvelt, managing director at iProspect and AMNET Sub-Saharan Africa (SSA). 3 Apr 2019 Read more

Fostering a mindset of innovationHarnessing the power of creativity and innovation is crucial if we want to stay competitive, says CEO of DAN Mozambique, João dos Santos. 1 Apr 2019 Read more

Where have all the good ideas gone?"Is it just me, or has science made advertising worse?" wonders DAN SSA Chief Strategy Officer, Michael Zylstra. 26 Mar 2019 Read more

Chatbots: Help or hindrance?The answer lies in layers of content, says Emma Odendaal, Digital Director at John Brown Media South Africa. 26 Mar 2019 Read more

Dentsu Aegis Network SSA competes on a global stage - winning gold, silver and bronzeDentsu Aegis Network (DAN) SSA is proud to announce that they were nominated as finalists in five instances at the DAN Global Innovation Awards. The global awards are held annually to showcases the best work across its network of 143 countries worldwide, to celebrate the incredible work produced within the network. The winners were announced at the prestigious ceremony held at the Global Leadership Meeting, which was held in Amsterdam recently. Innovation is critical to clients' success, and Dentsu Aegis Network is committed to fostering a culture that truly innovates the way brands are built. 22 Mar 2019 Read more

Innovation is a group activityPlaying your good-idea cards close to your chest isn't a smart move, says Graham Deneys, group strategy director at Carat. 20 Mar 2019 Read more

Work showcase: using creativity to boost Hyundai salesWhen FoxP2 took over the Hyundai South Africa account in 2016, Hyundai was the country's fourth-largest automobile brand in terms of sales. Zetu Damane, Head of Strategy at FoxP2 in Jo'burg, shares the work that made Hyundai SA's third best-selling car 15 Mar 2019 Read more

Is SEO helping or harming creativity?Aidan Blundell, Head of SEO at iProspect South Africa, weighs in on how creativity and SEO need to work together for content to be successful. 7 Mar 2019 Read more

Using creativity to solve business problemsWhat's the point of creativity if it doesn't have a business objective? DAN creatives across East and West Africa share the approaches they took in successfully resolving some of their biggest clients' challenges. 26 Feb 2019 Read more

Justine Drake's recipe for award-winning contentFresh from New York City with a Pearl Award under her arm (The Content Council's Content Director of the Year award, no less), John Brown Media South Africa's head of content and editor of Fresh Living magazine, Justine Drake, shares her five-ingredient recipe for creating successful content. 20 Feb 2019 Read more

Is your idea award-worthy?As submissions open for Cannes Lions 2019, DAN SA catches up with Mike Middleton, multiaward-winning brand strategist and futurist, about what makes award-worthy work. (Plus, a few words from Koo Govender on awards entries.) 12 Feb 2019 Read more

#inspo that'll ignite your creative fire (and keep it burning)New year, new creative energy... but how to keep it alive once the holiday glow wears off and deadlines and the daily grind set back in? Exciting things are happening on the creative front with DAN Zambia and DAN Mozambique, so we turned to John Mwanza and Mitchell Collinson for some insight and inspiration. 7 Feb 2019 Read more

The secrets no advertising strategist will tell you...I didn't always work as a strategist... I have worn many hats in the marketing and advertising industry before stumbling into strategy. So, I had a particular perspective on strategists before becoming one myself from the vantage point of client, client service and researcher. Along the way, I always looked up to strategists as the "brains of the advertising industry", the smart people that would make comments in meetings that got everyone nodding along and the provocateurs that got away with saying cutting truths to clients that the client service people would never be able to utter. I always looked up to the strategists and so did my clients. 29 Jan 2019 Read more

ABInBev Africa appoints The Story Lab as the entertainment marketing partnerThe Story Lab, a premium entertainment content division for Dentsu Aegis Network, has been appointed by ABInBev Africa to develop and execute the entertainment strategy, starting with Castle Lite SA and Budweiser SA and Nigeria. 20 Dec 2018 Read more

Vizeum SA wins Financial Mail Adfocus Network Media Agency of the YearVizeum South Africa walked away with the coveted Financial Mail Adfocus Network Media Agency of the Year at the annual event held at The Venue, Melrose Arch, in Johannesburg. The agency's annual billings were significantly increased over the judging period with several account wins making the agency the obvious winner in a closely competitive race. Further to the Vizeum win, Dentsu Aegis Network Sub Saharan Africa walked away with the coveted FM Adfocus African Impact Award. 14 Dec 2018 Read more

Dentsu Aegis Network SSA scoops FM Adfocus African Impact AwardWe are thrilled to announce that Dentsu Aegis Network sub-Saharan Africa walked away with the coveted FM Adfocus African Impact Award, at the annual event held at The Venue, Melrose Arch, Johannesburg last night. To further amplify this win, Vizeum South Africa took the coveted Media Agency of the Year Award. 29 Nov 2018 Read more

FoxP2 wins Epica GoldFoxP2 is proud to announce that they have won Gold in the media category at the prestigious 2018 Epica Awards for their "Life Beyond the Logo" campaign. 26 Nov 2018 Read more

Dentsu Aegis Network South Africa pledges R104,000 to the Hot 91.9 Teddy-thonOn Friday, 16 November 2018, at the Checkers Court in Sandton City, Dentsu Aegis South Africa together with Carat, Vizeum and Posterscope pledged a total of R104,000 to the Hot 91.9 Teddy-thon. 20 Nov 2018 Read more

Creative director sat down to write an article and you'll never believe what happened nextAccording to a recent study of most clickable headlines in social media, the headline above has the highest chance of getting noticed. And if you're wondering about my pic below, I took some creative guidance from one of the most viewed images on Instagram ever, courtesy of Kendall Jenner. 20 Nov 2018 Read more

John Brown SA content director scoops prestigious international awardJohn Brown Media South Africa is thrilled to announce that Fresh Living editor and head of content for John Brown SA, Justine Drake, has won the coveted Content Director of the Year award from The Content Council at the Pearl Awards, in New York. John Brown SA has also been nominated for the category Most Effective: Retail, Fashion and Beauty for Pick n Pay's Fresh content and Best B2B Print Experience, Wisdom, for Old Mutual Corporate. 7 Nov 2018 Read more

Dentsu Aegis Network claims 3 Golds at the AMASA AwardsWe are proud to announce that Dentsu Aegis won three Golds and received a highly commended recognition at the AMASA Awards on Wednesday, 10 October 2018. The awards ceremony exists to celebrate excellence in media strategy, innovation and creative media ideas that yield client results. Red Star claimed two Golds, Vizeum walked away with one Gold and Dentsu Aegis together with Loxyion Conexyion & Greater Than won the Highly Commended award. 17 Oct 2018 Read more

Don't panic. Generation Alpha will still want free chicken-wingsYou have a product or service to sell. You might be the brand manager, the brand owner, the advertising agency, or the graphic designer. But after some strategic work, the brief lands on your desk. Highlighted in bright yellow is the target market. It's aimed at millennials. Good grief. Now what? They don't see the world like my generation did. They're different. They're so weird. They socialise virtually and know how to text and drive at the same time! They're can't be human. Panic sets in. 16 Oct 2018 Read more

Fresh Living continues to buck the magazine trend with a proven ROIOver two million engaged, loyal readers; proven sales uplift and significant ROI for advertisers... Too good to be true, you might ask? 13 Sep 2018 Read more

I influence you, therefore, I am!Much talk has surrounded the power of influencers in campaigns in 2016 and 2017, something that I don't see slowing down in 2018. Large numbers of loyal followers eagerly waiting for the next tweet, post, tip or rant. Recently, however, the industry has been looking a little deeper into the science behind this growing channel. 31 Aug 2018 Read more

Posterscope OOH conversationsOn Wednesday, 25 July, Posterscope South Africa hosted their annual out-of-home (OOH) media conference at the Exclusive Books Social Kitchen and Bar in Johannesburg, Gauteng. 7 Aug 2018 Read more

How data can be used to connect brands with their audienceBrands are beginning to view engagement as one of the most important metric on social media. They're realising that the more they encourage their audience to interact with them, the more likely it is to lead to sales as well as brand loyalty. As brands focus on increasing customer engagement, they also need to know their audience beyond demographics. As such, audience insight should be at the core of every marketing strategy. 31 Jul 2018 Read more

Dentsu Aegis Network Kenya unlocks the power of consumer insights with CCSMedia and communications firm Dentsu Aegis Network Kenya is set to launch a comprehensive research tool that will provide clients with unique, in-depth insight into consumer behaviour and their relationship with media. 24 Jul 2018 Read more

Vizeum CPT appoints a new Managing DirectorVizeum SA is excited to announce the appointment of Anne van Rensburg. Starting on 2 July 2018, Anne's new role will involve taking on the leadership of Vizeum Cape Town as Managing Director. Anne will assist Kelvin Storie (Group Managing Director Vizeum) in the growth of Vizeum Cape Town and further strengthening the leadership team across the Vizeum SA portfolio. 20 Jul 2018 Read more

Vizeum SA strengthens its leadership team!Sthanda Manciya and Marvin Kgasoane have joined Vizeum as the new business unit heads for Vizeum South Africa. They will be responsible for managing core clients. They equally boast over 20 years of media experience having worked with clients such as Unilever, DSTV, MTN, McDonald's and the Brandhouse. Sthanda and Marvin will be reporting directly to Kelvin Storie (Group Managing Director for Vizeum SA). Marvin and Sthanda hold a National Diploma in Advertising and a BA in Communications Science degree respectively. 13 Jun 2018 Read more

Heineken at the forefront of innovation with two media firsts in sub-Saharan AfricaHeineken®, an international premium brand globally known for their innovative and disruptive approach to marketing and media, introduced two media innovation firsts in sub-Saharan Africa. 8 Jun 2018 Read more

Donald MokgaleAn outlook on the state of OOH, digital OOH development and trends in 2018. 23 May 2018 Read more

Dentsu Aegis Network, bringing another first to Africa - The Story Lab Content SummitThe Story Lab is a global investor, producer and distributor of premium entertainment content, headquartered in London with offices in over 16 markets, including South Africa. 15 May 2018 Read more

Shaneel Singh appointed Chief Strategy Officer for iProspect CPTiProspect CPT is excited to announce the appointment of Shaneel Singh to Chief Strategy Officer. Shaneel holds a Bachelor's Degree with a quadruple major in Marketing, Media, English and Performance studies, as well as an Honours Post Graduate Bachelor's Degree in Social Sciences. Shaneel has worked in all tiers of the digital advertising ecosystem from bidding on ad networks, through to programmatic and training new staff on digital platforms. He will be reporting to Jaco Lintvelt (Managing Director AMNET SSA & iProspect South Africa). 10 May 2018 Read more

Google Trends 101: How you should use it!Google is used by nearly everyone, every day, on numerous occasions. As Google has become part of our daily existence to find out information, directions and so much more, the data that Google accumulates is directly related to public opinion and interests. Essentially Google has become an extension of our own human behaviour. As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective. That is where Google Trends comes into its own. 20 Apr 2018 Read more

iProspect SA continues to grow with the appointment of Jared PillaiiProspect is delighted to announce an addition to their family. Jared Pillai joined the team on 3 April as chief strategy officer for iProspect JHB. 13 Apr 2018 Read more

Where are my millennials at?An in-depth look at millennials in Johannesburg. An analysis of their social media behaviour to understand what they are talking about and more importantly where these conversations are taking place. 3 Apr 2018 Read more

Dentsu Aegis Network Mozambique opens doors to revolutionise the marketDentsu Aegis Network Mozambique announced on 1 March the official inauguration of its office in Maputo, Mozambique. This opening follows on from the multinational's expansion plan for the African continent and a joint venture with the group The Number Seven, a holding company that holds, among other companies, the advertising agency Ogilvy Moçambique, which has been in the local market for more than 21 years, the digital content production studio WAAU, a participation in the renowned sound studio Ekaya, and Sunshine the international Brand Design agency in Cape Town, Lisbon, Nairobi and Geneva. 28 Mar 2018 Read more

Posterscope SA welcomes the appointment of Donald Mokgale and Livia BrownPosterscope is pleased to announce the appointment of Donald Mokgale, former sub-Saharan Africa (SSA) development director for Posterscope with 11 years of media and advertising experience. As of 1 March 2018, Donald has been appointed general manager for Posterscope SA and reports to Koo Govender (CEO for DAN SA) and Dawn Rowlands (CEO for DAN sub-Saharan Africa). 13 Mar 2018 Read more

Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa marketsDentsu Aegis Network has emerged as the winner in the Barclays Africa Group Limited's (BAGL) media agency review and will be taking over media planning and buying duties across 10 sub-Saharan African (SSA) markets including Absa and the Barclays Africa network. 5 Mar 2018 Read more

Moments of natural refreshment with StrongbowIn the hustle and bustle of the busy city life, it is easy for commuters to get lost in the chaos and forget to appreciate the small things. Majority of commuters use public transport where their experience of the city is clouded by noise, heat, traffic and clutter. Strongbow, in collaboration with Red Star, M&C Saatchi Abel and Sonic State, combined their expertise to refresh nature and bring some life to a frequently tiring daily commute and improve this experience by offering commuters a #NatureRemix. 20 Feb 2018 Read more

FoxP2 mutates with Dentsu Aegis Network, home of the global creative network of the futureDentsu Aegis Network and FoxP2 have announced the finalisation of the acquisition. 13 Feb 2018 Read more

John Brown South Africa scoops double gold at international Pearl AwardsJohn Brown Media South Africa has won the gold award for Best Print Magazine Editorial (B2B) at The Content Council's international Pearl Awards ceremony in New York with MiNDSPACE. The magazine, produced for Old Mutual Corporate, also walked away with silver in the Best Print Magazine Design (b2b) category and was selected as one of the judges' three favourites. 15 Dec 2017 Read more

So you're graduating. Congratulations! But, now what?If you've got what it takes and have your sight set on the world of media and advertising, through a six-month paid internship programme, then you're in the right place! At Dentsu Aegis Network you will get the opportunity to explore the various fundamentals of media, such as strategy and planning, client service, creative, and digital and much more. We do it all, we push the boundaries and, on top of it all, we love a sneaky midweek party! 16 Nov 2017 Read more

Designing for voiceWe all have, at some point in the past few years, used the phrase, "Siri, what's the weather like today?" or "OK, Google, I need the fastest route to work this morning." The ability to use your voice to get search results is, without a doubt, growing at a rapid pace, and for good reason - it's fast, convenient and just plain fun. It takes us back to the original and natural way we communicate as humans, through sound. 14 Nov 2017 Read more

So Gen Z is moving into the workplace - What now?The world's attention has been held captive by the omnipresent millennial generation with their 'quit my job and pursue my dreams' mentality. What we haven't noticed is the younger sibling at the table, wise from watching. Gen Z, otherwise known as iGen, have extremely different ideas of what they want their lives to look like. Having been born anywhere from 1996s/early 2000s to present the oldest Gen Zers are anywhere from 17 to 21 years old. 10 Oct 2017 Read more

Carat SA together with Carat Asia Pacific won three Tangram Awards @ Spikes AsiaCarat South Africa, in collaboration with Carat Asia Pacific Singapore, won three awards at the Tangrams @Spikes Asia Festival, for their Opel Adam on Tinder campaign. 4 Oct 2017 Read more

Beware - location-based advertising is already in KenyaThe digital advertising industry in Kenya has often been accused of being fixated on the future, discussing hypothetical solutions that aren't yet available locally. The most elusive of these marketing solutions is location-based mobile marketing. Location-based advertising hinges around the fact that wherever we go these days we always carry a mobile with us. And most of us quite happily share our location data with the various apps we use. The sales impact connected with a clever location-based mobile ad is every marketer's dirty fantasy. 3 Oct 2017 Read more

The Coca-Cola Company appoints Carat across the WIMA regionCarat Sub-Saharan Africa is thrilled to announce that after a rigorous pitch process, The Coca-Cola Company has selected the agency to lead the media planning, strategy and buying for the brand. 2 Oct 2017 Read more

Where are South Africans celebrating Heritage Day?Cape Town came out in spirit to celebrate Heritage Day, with more social posts about Heritage Day than the Johannesburg and Durban regions. Considering that Johannesburg has a higher population density than Cape Town (12,272,238 Gauteng population vs 5,822,769 Western Cape, according to Census 2011 Data), this is particularly interesting and shows that Capetownian's are an active, social bunch. 29 Sep 2017 Read more

Vizeum SA walks away with two Most AwardsWe are proud to announce that Vizeum South Africa took two Most Awards at the 9th Most Awards ceremony, which took place on 15 September at The Wanderers Club in Johannesburg. Kelvin Storie, Group Managing Director for Vizeum South Africa took the highly regarded Rising Star Award, which is bestowed to individuals in recognition of their commitment to the media industry. Kelvin joined Vizeum back in 2007, as a start-up and has been a crucial part of the business for the last 10 years. He was appointed Group Managing Director in March 2016, and this award is a testament to his ability to drive the success of the business going forward. 19 Sep 2017 Read more

The role of digital marketing in a millennial's worldRaised in a digital, media-saturated world, millennials are digital natives who have grown adept at communication and the rapidly progressive nature of the digital landscape. Previously, the more advertisements you threw at the younger generation, the earlier you got them to purchase your brand. Now, reaching out to the younger generation requires a different line of thought. Yet, more than a few brands are in the dark when it comes to defining and creating positive online interactions that resonate with the millennial crowd, because traditional marketing methods simply no longer work. 31 Aug 2017 Read more

Digital is a revolution, not a media typeBeing in the advertising industry, digital is often referred to as a media type: "Let's complement our above-the-line media with digital.” I can't help but chuckle a little inside every time I hear this phrase. The whole concept of above-the-line, below-the-line and through-the-line is a little grey to me; consumers don't compartmentalise their decision-making journey and neither should we as marketers. That is an article on its own; Google's Micro-Moments is a good read but that aside, let us get into the point at hand. 22 Aug 2017 Read more

Mom in mediaIt was really a daunting thought of coming back to the world of media, after spending a year away from the industry upon having my first baby. After all, a year away from media is like dog years, multiplied by seven. So much can change in a relatively short space of time. I gave all of my time and attention to my little one and blocked out, for the most part, social media and any advertising or media-related conversation, other than having the radio constantly playing during the day in an effort to not over-stimulate my baby with what was on television. How was I going to assimilate back into the media world again? How was I going to catch up with all the changes? How would I cope with a full work day under a fair amount of sleep deprivation (my boy wasn't, and still isn't sleeping through the night)? After spending every single minute of every day with him for the past 365 days, how would this affect me emotionally? Was I going to be bursting into tears at my desk, or in meetings because I miss him so much? These are all very scary thoughts that kept me up at night, for about a month before returning to work. 15 Aug 2017 Read more

Dentsu Aegis Network signs affiliation agreement with Impact Africa LimitedKIGALI, Rwanda - Dentsu Aegis Network, one of the leading global media and digital marketing communications networks, has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda. 19 Jul 2017 Read more

Dentsu Aegis Network signs affiliation agreement with Mojo New Media LimitedLUSAKA, Zambia - One of the leading global advertising networks, Dentsu Aegis Network has strengthened its footprint in Africa with the signing of Mojo New Media Limited (Mojo), a leading advertising agency in Zambia, as its affiliate creative agency in the market. 17 Jul 2017 Read more

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTGRebrand signifies MKTG's first official outpost in sub-Saharan Africa 7 Jul 2017 Read more

Dentsu Aegis Network South Africa strengthens its digital leadership teamDentsu Aegis Network, one of the leading global media and digital marketing communications networks expands its digital team in South Africa. They announced the appointment of Sadiqah Levy, who will work across both teams at Amnet, Dentsu Aegis Networks, programmatic and real time bidding specialist and iProspect, their digital performance marketing agency. 7 Jul 2017 Read more

The reformed art of client service in digitalThe reality is that we used to live in a world where clients just wanted digital, they were not sure what it was, but everyone had it, so they wanted it too. Today, we sit in a very different space, where our clients know the landscape of digital advertising and the benefits thereof, so we, as digital agencies, need to be able to constantly adapt the way in which we work. 5 Jul 2017 Read more

Commanding the spotlight... Video on commandThe increase in consumers opting for VOD is slowly changing viewing habits in SA and making it more challenging for marketers to reach their audiences in numbers. 23 Jun 2017 Read more

Dentsu Aegis Network signs affiliation agreement with Urban Afrika Media LimitedDentsu Aegis Network, one of the leading global media and digital marketing communications networks, has extended its footprint in Africa with the signing of Urban Afrika Media Limited, a leading brand and marketing communications agency, as its affiliate full-service agency in Zimbabwe. 22 Jun 2017 Read more

New innovation firsts for BMW SAWith the growing consumer trend of using more than one screen while watching television, Vizeum has brought TV sync technology to South Africa. The new product, which is a local market first, allows brands to synchronise adverts across television, mobile and tablet screens. 26 May 2017 Read more

Jaco Lintvelt to take the reins at iProspect South AfricaiProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as the managing director for iProspect starting from 16 May. 23 May 2017 Read more

Google Data Studio - real-time reporting made affordable and easy to configureIn 2016, when Google announced that they were releasing their Data Studio reporting solution to brands for free, there was suddenly a flurry of conversation around data, visualisation and real time reporting methods. Humans are visual creatures with at least 65% of people being “visual learners” according to Index of Learning Styles (ILS) Doctor, Richard Felder. It therefore makes sense that digestible visuals are generally more easily understood than rows and rows of raw data. 3 May 2017 Read more

Google Search Console: tips and tricks for digital specialistsWhenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives. 19 Apr 2017 Read more

Insel joins Dentsu Aegis NetworkACCRA, Ghana - Multiple award winning creative agency, Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa (SSA). 22 Mar 2017 Read more

Dentsu Aegis Network partners with an affiliate in SenegalOne of the leading global advertising networks, Dentsu Aegis Network Sub Saharan Africa (SSA) has announced the addition of People Input, one of the leading digital agencies in French-speaking Africa, to its affiliate agency network in the west and central Africa region. 7 Mar 2017 Read more

Will radio become an audiovisual channel in the future?The world around us is constantly changing and evolving as new technology becomes available and mainstream. The extent to which our world is changing now more than ever, was recently made abundantly clear at the 2017 CES Conference, held in Las Vegas this year. New technologies on show included augmented and virtual reality, wearable tech and connected homes. 28 Feb 2017 Read more

Posterscope's Future Defining Themes of OOH ConferenceOut of Home (OOH) is in the midst of a revolution that is changing how it is planned, bought and its interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm. Posterscope's international and local experts explore how many of our pre-existing rules, recommendations and benchmarks will be re-examined in 2017. 17 Jan 2017 Read more

Now this is what I call advertisingDentsu Aegis Network Tanzania recently flighted a billboard for their Ndovu brand strategy with an extremely clever play on words, creating not only a lasting impression in the minds of consumers but creating a brand story for Ndovu, special malt beer. 25 Oct 2016 Read more

Themba Nobanda appointed as Client Service Director for Dentsu Aegis Network Sub-Saharan AfricaDentsu Aegis Network is proud to announce the appointment of Themba Nobanda, as Client Service Director for Dentsu Aegis Network Sub-Saharan Africa. He commenced his position on 6 October. 25 Oct 2016 Read more

Graham DeneysA seismic shift is taking place in our industry and adjustments are being made as the tremors grow louder and more frequent. Those at the forefront are mobilising to ensure that when the full quake comes they will be 100% ready. Others aren't even sure that anything's happening at all. 20 Oct 2016 Read more

Snapchat - The Millennial market whispererIt is time we bid farewell to the social media landscape as we know it. Snapchat is revolutionising the environment in leaps and bounds. The golden nugget insight on which all of Snapchat's success has been built, stems solely on the complex understanding of the market - Millennials - and the ever-changing society around them. 7 Oct 2016 Read more

Amplifi takes top honour at The MOST AwardsCongratulations to Amplifi, Dentsu Aegis Network's specialist trading and investment arm - they were awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week. This is a remarkable result as this division of the business only launched less than a year ago, which is a true testament to their success. 26 Sep 2016 Read more

Graham DeneysI have been doing a lot of thinking since I first had the opportunity to immerse myself into the world of VR courtesy of Google Cardboard. I sat on a swivel chair in a dark office in London, spinning back and forth as aliens descended over a desert landscape. I was suddenly interrupted by a tap on the shoulder that jerked me back to reality "phone for you" I was almost upset that someone had pulled me out of this alternate dimension. How could somebody actually want me to attend to something in real-life when I was actually far away in a foreign land defending my space-craft? 17 Aug 2016 Read more

Vizeum South Africa welcomes Cape Town media director appointmentHaving recently announced the key management changes to the Vizeum South Africa office, it is with great excitement to announce the appointment of Eben Gewers to the Vizeum team, coming on board as Media Director Cape Town from 6 July. 13 Jul 2016 Read more

Get the latest tech trends from the experts @ #DANTT2016As the world becomes more digital (and we at Dentsu Aegis Network, become a 100% digital business by 2020), data management and innovation will be the most important areas to develop. Data capability has to be much more than a new service line or siloed specialisation; advanced data capability will underpin and reinforce everything we do. This is not just a trend as it has become embedded within every factor within the marketing communications sector globally. 15 Jun 2016 Read more

Vizeum South Africa key management changesVizeum ended 2015 on a high, being named Financial Annual Adfocus Media Agency of the year. During 2015 it also passed the R1bn billings mark for the first time, had its fifth consecutive year of double-digit revenue growth and won a number of awards for media innovation. It is this momentum, together with Vizeum's belief in empowering its staff, that has allowed for growth opportunities within the existing management team and its staff. 3 Jun 2016 Read more

#DANDTKenya headline panelists - Larry Madowo and Mark NendoWith digital being called the "4th Industrial Revolution" it has been placed at the forefront of the marketing agenda. It's on every blog, website, podcast, radio station and magazine. If you are not aware of us being hit by the Digital Disruption, we have an extensive knowledge of what this means for marketers and the media industry in Kenya. 18 May 2016 Read more

Winning in the digital economyGet in on the action @ #DANDTKenya 17 May 2016 Read more

Bruce Burgess appointed Group Managing Director for Posterscope SSAThe efforts and energy delivered in repositioning the business, implementing exacting standards and driving the heightened relevance of Out-of-Home as a key consideration, the media mix paid off at the end of 2015 with Posterscope being recognised as a winner at 'The Most Awards' ceremony. The team were acknowledged for the best understanding of the OOH sector, enabled through ongoing internal research, their openness to great ideas, giving exceptional feedback and fostering great industry and client relationships. 4 May 2016 Read more

Koo Govender appointed CEO for Dentsu Aegis Network South AfricaKoo Govender, former VWV group CEO and M-Net Director of Marketing and Communications, has been appointed as CEO of Dentsu Aegis Network for South Africa and will be reporting unto Dawn Rowlands, CEO Dentsu Aegis Network Sub-Saharan Africa. 17 Mar 2016 Read more

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