ABF and Cinemark join forces to the tune of R50 000

The good news keeps rolling in for the ABF - Cinemark is the latest industry partner to support the ABF Vital Support Fund by securing a sponsorship deal to the value of R50 000.
Lynne Wylie of Cinemark confirms that an airtime package to the value of R50 000 will be auctioned at the ABF President's Cup golf day held at the Killarney Golf Club. "Cinemark is and has been a valued supporter of the ABF throughout the years. With a tough economic environment still continuing for many, Cinemark realise the value of supporting non-profit organisations like the ABF," says Sharlene Vallance, Vice President.

An auction item like this enables the ABF to have a healthy cash flow so that it can continue to provide monthly dividends to the people who need it most. "We would like to voice our appreciation to Cinemark for this donation," she says. "The ABF Validation Committee has received four new cases in the last few months alone and although we hope that this is only temporary relief that is provided, we are never quite sure when the recipient will be able to stand on their own two feet again."

The ABF gains charitable donations through its core membership base and a few fund raising events throughout the year. Another chief source of income is through media packages provided by media owners like Cinemark to the ABF. These packages are either auctioned at a fundraiser or sold on to the highest industry bidder.

"This is just one way providing instant relief to many of our validation requests," says Vallance. "We have directly seen the benefits of ABF donations over the years and as a result have formed many solid relationships with our valued media owner partners."

For more information, contact Sharlene Vallance on 083 452 619 or .

The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions such as the AAA.

For more information, contact Sharlene Vallance at .

13 May 2010 02:51