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Toyota SA ‘leads the way' – again - as FCB Johannesburg creates specialised PDA website

Toyota South Africa recently upped the ante regarding its leading edge online presence with a website specifically designed for use on the ever-present Personal Digital Assistant (PDA).

Created by FCB Johannesburg's digital division, the website is one of the first to break new ground in the ever-expanding World Wide Web arena.

As Toyota South Africa's marketing communication partner, FCB Johannesburg has been tasked by the automotive giant to ensure that the internet is an exciting space in which its brands can grow. The Toyota South Africa PDA website therefore, very creatively, brings the functionality of the main Toyota website right to the palm of your hand. Users can browse models and compare their features, find a dealer, and begin the process of purchasing a new vehicle.

Kabelo Moshapalo, FCB Johannesburg's digital group head said: “We are fortunate to work in a dimension that is constantly morphing and expanding... thereby providing us with endless opportunities to raise the bar.

“Mobile technology, for one, is growing at an exponential rate and presents itself as a new and exciting realm in which to play due to market penetration. Creating a PDA website for Toyota South Africa is a great example of how we can continue to forge new and exciting campaigns in a verdant new domain.”

FCB Johannesburg's digital division specialises in creating digital solutions that provide South Africa's leading brands with easy-to-use functionality married with creative, interactive applications. This mix of technology and fun go a long way to encouraging consumers to spend more time than usual connecting with a brand in exciting ways while online.

You can access the innovative Toyota South Africa PDA website at www.toyotapda.co.za or refer to the main website at www.toyota.co.za. To find out more about FCB Johannesburg, go to www.fcbsa.co.za.

15 Jun 2007 14:02

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