In the same way that The Jupiter Drawing Room, for example, includes its subsidiaries (such as DDB, Metropolitan Republic and Black River Football Club) in its total group points, as does Net#work BBDO (Proximity, Gloo), Joe Public, like the other agencies in the Draftfcb South Africa group, is a 100%-owned subsidiary of the group.
Including Joe Public's performance puts the Draftfcb Group into second place (3,375 points) on the points table creative rankings - this is behind Ogilvy (5,750 points) but ahead of The Jupiter Drawing Room (3,200 points), Net#work BBDO (3,075 points) and King James (3,025 points). Source: The Creative Circle Points Table posted on www.theMarketingSite.com.
Commenting on the Group's showing at The Loerie Awards 2008, Group Executive Creative Director, Ashley Bacon, said: “I'm immensely pleased with our performance at Loeries this year. Six Golds between the two companies is outstanding considering how hard it is to get one of those coveted birds these days.
“Moving up the creative rankings to second place is a great result, especially coming on the back of a strong performance at the Apex Awards for Effective Advertising where, this year, we took two of only three Golds awarded. Way to go!"
Source: http://www.themarketingsite.com/live/content.php?Item_ID=8096&Revision=en/0&Start=0
This is the certified Creative Circle points list per agency group for The Loerie Awards 2008 as per the ratified Creative Circle points table. Please note that only Creative Circle members are listed in the Creative Circle table.
Rob Mc Lennan
Chairman
Creative Circle
The Creative Circle - Loeries 2008
All Categories Awards:
AGENCY | GP 600 | G350 | G/C 350 | S 100 | B 50 | CE 25 | TOTAL |
OGILVY SA (Jhb,CT) | - | 2 | 4 | 16 | 24 | 34 | 5750 |
THE JUPITER DRAWING ROOM (SOUTH AFRICA) & PARTNERS (Jhb,CT, Black River FC, DDB, MetropolitanRepublic) | - | 2 | 2 | 7 | 18 | 8 | 3200 |
BBDO (Net#Work BBDO, BBDO CT,Gloo Design, Proximity# TTP) | 1 | 2 | 7 | 15 | - | 13 | 3075 |
KINGJAMES (Jhb,CT) | 1 | 2 | 2 | 6 | 5 | 7 | 3025 |
FOXP2 | - | 4 | 1 | 3 | 3 | 14 | 2550 |
JOE PUBLIC | - | 4 | - | 3 | 4 | 4 | 2000 |
DRAFTFCB (Jhb, CT) | - | 2 | - | 5 | 7 | 7 | 1375 |
LOWE BULL SA (Jhb,CT) | - | - | 1 | 2 | 9 | 12 | 1300 |
GREY SOUTH AFRICA | - | - | - | 2 | 1 | 2 | 300 |
IRELAND-DAVENPORT | - | - | - | 1 | 3 | 3 | 325 |
CROSS COLOURS | - | - | - | 2 | 1 | 1 | 275 |
SAATCHI & SAATCHI (Jhb, CT) | - | - | - | 1 | 3 | - | 250 |
TBWA HUNT LASCARIS | - | - | - | - | 4 | 2 | 250 |
EURORSCG | - | - | - | 1 | 1 | - | 150 |
THE SCOVILLE UNIT | - | - | - | 1 | - | - | 100 |
LEO BURNETT | - | - | - | - | 1 | - | 50 |
*NB: To avoid double counting of creativity points, the highest score only is recorded, i.e. If an Ad wins a Grand Prix and a Gold - the Gold is omitted from the above chart and the Grand Prix recorded.
*NB:Where a campaign was awarded either a G/S/B, the G/S/B point is calculated for the 1st element, and 25 points for the rest of the elements in the campaign. This excluded Mixed Media.
*G - Gold
*G/C - Gold Craft
*S- Silver
*CE - Campaign element
*B- Bronze