PRESS OFFICE
LISTING
Homenewsabout usContact UsWebsite
News

Draftfcb South Africa Group claims second overall spot in Loeries tally

A strong creative performance by Draftfcb Johannesburg and Joe Public this past weekend (July 29) in Margate has Draftfcb South Africa ranked second - as a group - on the points table for The Loerie Awards 2008.

In the same way that The Jupiter Drawing Room, for example, includes its subsidiaries (such as DDB, Metropolitan Republic and Black River Football Club) in its total group points, as does Net#work BBDO (Proximity, Gloo), Joe Public, like the other agencies in the Draftfcb South Africa group, is a 100%-owned subsidiary of the group.

Including Joe Public's performance puts the Draftfcb Group into second place (3,375 points) on the points table creative rankings - this is behind Ogilvy (5,750 points) but ahead of The Jupiter Drawing Room (3,200 points), Net#work BBDO (3,075 points) and King James (3,025 points). Source: The Creative Circle Points Table posted on www.theMarketingSite.com.

Commenting on the Group's showing at The Loerie Awards 2008, Group Executive Creative Director, Ashley Bacon, said: “I'm immensely pleased with our performance at Loeries this year. Six Golds between the two companies is outstanding considering how hard it is to get one of those coveted birds these days.

“Moving up the creative rankings to second place is a great result, especially coming on the back of a strong performance at the Apex Awards for Effective Advertising where, this year, we took two of only three Golds awarded. Way to go!"

Source: http://www.themarketingsite.com/live/content.php?Item_ID=8096&Revision=en/0&Start=0
This is the certified Creative Circle points list per agency group for The Loerie Awards 2008 as per the ratified Creative Circle points table. Please note that only Creative Circle members are listed in the Creative Circle table.

Rob Mc Lennan
Chairman
Creative Circle

The Creative Circle - Loeries 2008

All Categories Awards:

AGENCYGP 600G350G/C 350S 100B 50CE 25TOTAL
OGILVY SA (Jhb,CT)-241624345750
THE JUPITER DRAWING ROOM
(SOUTH AFRICA) & PARTNERS
(Jhb,CT, Black River FC, DDB, MetropolitanRepublic)
-2271883200
BBDO (Net#Work BBDO,
BBDO CT,Gloo Design,
Proximity# TTP)
12715-133075
KINGJAMES (Jhb,CT)1226573025
FOXP2-4133142550
JOE PUBLIC-4-3442000
DRAFTFCB (Jhb, CT)-2-5771375
LOWE BULL SA (Jhb,CT)--129121300
GREY SOUTH AFRICA---212300
IRELAND-DAVENPORT- --133325
CROSS COLOURS---211275
SAATCHI & SAATCHI (Jhb, CT)---13-250
TBWA HUNT LASCARIS----42250
EURORSCG---11-150
THE SCOVILLE UNIT---1--100
LEO BURNETT----1-50

*NB: To avoid double counting of creativity points, the highest score only is recorded, i.e. If an Ad wins a Grand Prix and a Gold - the Gold is omitted from the above chart and the Grand Prix recorded.

*NB:Where a campaign was awarded either a G/S/B, the G/S/B point is calculated for the 1st element, and 25 points for the rest of the elements in the campaign. This excluded Mixed Media.

*G - Gold
*G/C - Gold Craft
*S- Silver
*CE - Campaign element
*B- Bronze


1 Aug 2008 20:13

<<Back