Paula Hulley, IAB SA CEO says, “This year, the campaigns, businesses and creative leaders honoured at the Bookmarks leave with more than a trophy. They leave with the knowledge that their work has contributed to the legacy of digital marketing in South Africa.”
Benchmark for tech, digital and leading-edge innovation in marketing
The digital industry is one that stands to benefit from concrete targets and comparisons, which is why the IAB SA hopes to set the benchmark for tech, digital and leading-edge innovation in marketing. The work that is recognised by the Bookmark Awards, therefore, continues to inspire and educate the industry. The awards also champion and celebrates creative and high impact digital executions that deliver measurable results.
Jerry Mpufane, Bookmarks 2019 jury president says,
Our 2019 entry criteria focused on clear, measurable results that illustrate the impact that digital marketing and innovation has had on the business. Digital platforms, channels, communities, campaigns, craft awards, publishers, emerging channels and more will be recognised at the event. We are proud to have received a record number of entries that showcase fresh, meaningful and diverse campaigns.
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