Mortimer Harvey
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Mortimer Harvey wins Ads24 business

Ads 24, the national Sales and Trade Marketing Division for Media 24's newspapers, has appointed Mortimer Harvey as their trade marketing agency as of June 2009.
Ads24 coordinates the sale of media space for all Media 24 daily, weekly/bi-weekly, Sunday and community newspapers.

The team at Ads24 aims to maximise possibilities and options available to media strategists, planners and ad agencies in South Africa.

Linda Gibson, CEO of Ads24, says Mortimer Harvey is as enthusiastic as her own team to deliver on tough expectations. “We are confident that the agency has the experience and know-how to help us meet the creative demands of our industry in a strategic, cost effective and relevant manner.”

Mortimer Harvey's Executive Creative Director, Gerald Harvey, says the agency is impressed with Ads24's innovative approach to challenges facing South Africa's newspaper industry. “We will be handling above, below and through-the-line activities including the optomisation of Ads24 sponsorship properties. We have also enlisted the expertise of Elana de Swart of Brand Genetics to ensure that we deliver meaningful and appropriate trade marketing information to the media and advertising industry.”


About Mortimer Harvey
Mortimer Harvey is a Johannesburg-based full service advertising and promotions agency that delivers hard-working advertising and communication solutions. Services include classical above, through and below the line, brand development and consulting, strategic marketing development, promotions, interactive web services, public relations as well as events and sponsorships. For further details, visit www.mortimer-harvey.co.za.

6 Jul 2009 13:07

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Mortimer Harvey