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imagineNATION Alliance gets you closer to your consumers and market through insightful research. We deliver marketing strategies that build strong, well-defined brands and assist you in putting those strategies into action.
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#BizTrends2022: CX, disloyalty and lessons from the ice-cream shop
It is a bold person these days who attempts to see into the future. If the last two years have taught us anything, it is probably that predicting trends in retail or elsewhere is an extreme sport. 14 Jan 2022 Read more

#EcommerceDay2021: Are retailers scoring an own goal in online shopping?
Online retail is estimated to still be only about 2% of total retail sales in South Africa vs 16% elsewhere in the globe. This is despite having been given a proverbial shot in the arm by coronavirus and lockdown. 9 Mar 2021 Read more

Pandemic 'jet fuel' for online retail
Significant changes to consumers' shopping behaviour as brands step up 29 Jan 2021 Read more

The pandemic that stole Christmas
A review of 2020 and what it holds for our festive season and 2021 14 Dec 2020 Read more

Black Friday done, all eyes now turn to Christmas
The rhythms of the retail calendar were as predictable as the tides, that is until South Africa caught the Black Friday bug, which has been growing every year as a key retail shopping occasion. In 2019, an estimated R6bn was spent over Black Friday in South Africa. But that was last week and now it is early December and retailers shift into an even higher gear, trying to get their share of the biggest shopping season after a long and very trying year. 7 Dec 2020 Read more


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