Audio branding and product identity

Do you and your clients have a clear sense of what your brand sounds like?

BMW, Apple start-up, Intel, Parmalat and Mazda... All these brands have a unique sonic signifier in common that relates an aspect of these respective brands to their target audiences. Should every brand be translated into an audio brand? If so, does your brand's target audience translate your values via your existing sound, or is a more generic sound a better option to create a more defined (and hopefully memorable) mood?

Forum created by Franscois Bezuidenhout

 
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