Put 200 million African Consumers in Your Pocket
Africa’s consumers have always been dynamic, complex, and powerful.
Until now, they’ve been largely invisible.
We’re inviting you to the launch of something that changes that permanently.
Introducing Consumer in Your Pocket (COPO).
For the first time on the continent, you’ll be able to engage with living, data-driven consumer profiles built from verified African behaviour, not assumptions, not proxies, not stereotypes.
Powered by dentsu Merkury, Africa’s largest verified consumer dataset, COPO represents over 200 million real consumers across more than 10,000 touchpoints, brought to life in a way the industry has never seen before.
At this exclusive launch, you’ll experience how COPO allows you to:
- Interact with real African consumer profiles instantly
- Test ideas, products and campaigns before they go to market
- Review creative, analyse content and evaluate customer journeys in real time
- Make faster, more confident decisions grounded in verified data
All of this is delivered with privacy-first design, protected identities, and full regional compliance, because trust is non-negotiable.
This is not a new tool.
This is not a new dataset.
It is a new way of understanding African consumers and a new standard for marketing on this continent.
We would be honoured to have you join us as we unveil COPO and explore what becomes possible when real consumers are finally within reach.
To register, click here.
Date: 21 January 2026Time: 16:00 - 17:00
Venue: Virtual, South Africa