New analytics and measurement support for ChatGPT pluginsAppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Source © Tanit Boonruen 123rf AppsFlyer has launched new measurement and Data Clean Room support for ChatGPT plugins WhileChatGPT plugins have opened up a new world of consumer interactions and revenue opportunities, without cookies and device identifiers, analytics and measurement are impossible with current tools. With AppsFyer's new measurement and Data Clean Room Support brands and marketers can now measure the customer journeys and performance of their ChatGPT plugins across all platforms – including mobile app, CTV and web, as well as across all paid, social and organic traffic sources such as Meta, Google, and Apple. In March 2023, OpenAI announced ChatGPT plugins, allowing its users to interact with other services through ChatGPT’s interface. With the plugins, ChatGPT users can query services like Expedia, FiscalNote, Instacart, KAYAK, Klarna, and Shopify to get real-time, actionable answers from these data sources without leaving OpenAI’s platform. ChatGPT for AfricaNetta Lev Sadeh, managing director EMEA at AppsFlyer, says the potential of technologies like ChatGPT can provide opportunities for African teams to save time and reduce pressure on limited resources.
Although the economy may be challenging, app marketers should not cut their budgets completely. Instead, they should be smart with their spending and reinforce the foundations of their strategies by understanding their user personas deeply. Knowing what their users value and how to communicate this value through different channels will help app marketers build stronger connections with their audience and develop communities that can sustain them in 2023 and beyond. |