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Biz Takeout's

Episode 138: Isilumko Activate and Agency Focus with 20Across looking at Influencer marketing.

Date: 2 Jul 2015
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Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Commercial TV white spaces give Ghanaian students cheap internet

Microsoft has launched TVWS in Ghana - and students are benefiting (Video)...

27 Jan 2015 07:25

Political billboards a security threat?

AfricaWatch: A Ghanaian researcher reckons billboards (in Ghana) depicting Nigerian political personages, are a threat to security...

22 Jan 2015 11:14

Saatchi & Saatchi SA stick their heads above the rest at the Giraffes

Saatchi & Saatchi SA's social media accounts rang with an air of pride and self-congratulations over the final weekend of October, as they came out tops in Publicis Group's Giraffes Awards...

By Leigh Andrews 28 Oct 2014 08:38

Increased internet access set to boost consumer spend

A new PwC report, released yesterday, 18 September 2014, predicts that increased internet access will generate more consumer spend than any other media product or service in the next five...

19 Sep 2014 06:16

2.2 wins Gilbeys Ghana account after three-way pitch

BTL agency 2.2, part of the FoxP2 Group, has won the Gilbey's Ghana account after a fiercely contested three-way pitch that saw 2.2 pitted against the incumbent London-based agency as well as a local Ghanaian team...

17 Sep 2014 13:16

EDGE53 unveils new branding, services

After a campaign that built up excitement around its rebranding, EDGE53, an events production and management company, finally revealed its new look, tagline and twist to its name earlier this week.

16 May 2014 10:40

The Loeries Africa Committee: Yaw Asamoah

With years of experience in the marketing industry, Yaw Asamoah has a strong, in depth knowledge of the marketing environment in West Africa and Africa in general. He founded his first company, Creative Trends in 2004.

6 May 2014 11:45

ZenithOptimedia releases its 'Global Adspend' forecasts

According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...

9 Apr 2014 10:03

The state of the nation: Advertising in Africa

Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.

By Staff Reporter 21 Sep 2013 14:25

Y&R: I have an agency...

Y&R is committed to having 20 agencies on the African continent by 2015. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa.

By Danette Breitenbach 5 Sep 2013 05:42

Cowbell uses South African animator Luma for latest TVC

Cowbell, fat-filled milk produced by Promasidor, is sold in small affordable sachets across Africa, using a family of animated characters. The company has engaged South African animation studio, Luma to extend the brand with a 45-sec TVC.

16 Aug 2013 10:40

Afropean advertising agency opens in Ghana

An advertising agency, run by entrepreneur and advertiser Emanuele Nenna, has announced the opening of Now Available Africa in Ghana. This new model of advertising agency is specially designed for the African market as the first step towards the creation of a pan-African network of agencies with an international outlook and strong local roots.

13 Feb 2013 10:17

Video streaming coming to Africa

LONDON, UK: Video streaming will be the next big wave of online content use in Africa. There are still considerable network challenges but... the level of existing use shows that once these issues are resolved, the volume of users will be in the millions. Russell Southwood spoke to the biggest player in the market, Google's YouTube. Elijah Kitaka explained how it sees the potential of video streaming being realised.

By Russell Southwood 16 Jul 2012 12:45

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