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#Trending: The rise of consumer resilience

How are people coping in this new connected world? A global study from Viacom looks at The Next Normal: Rise of Resilience among consumers, including from Nigeria and South Africa, and how brands should respond...

By Louise Marsland 7 Nov 2017

Brands do not market effectively to women in Africa

Over 75% of marketers say their advertising doesn't resonate with African women...

2 Nov 2017

Global food import bill set to rise, boost in tropical fruit exports likely

According to FAO's latest Food Outlook report, the cost of importing food is set to rise in 2017 to $1.413 trillion. Higher import costs come at a time when inventories are robust, harvest forecasts are strong and...

10 Nov 2017

Africa's consumption revolution

Consumer goods are powering the next generation of Africa-GCC business links, finds a new EIU study...

2 Nov 2017

Heineken invests in African creativity

Heineken has unveiled its first Africa inspired fashion collection co-created with talented African designers at Lagos Fashion and Design week as part of its 'Open Design Explorations'...

1 Nov 2017

#ShopperMarketing: A winning omni-channel approach

Effective engagement with today's shopper is a constant challenge considering that they have numerous avenues to research products and brands before making a decision...

By Stefan Abro 26 Oct 2017

#ShopperMarketing: Nobody cares about shopper marketing

There are a few trends in 2018 that may make it easier for consumers to part with their rands and cents...

By Charlene Olivier 25 Oct 2017

#ShopperMarketing: eCommerce not a quick-fix for retail

As consumers spend increasing amounts of time online, retailers are scrambling to beef up their e-commerce platforms. Here are some key considerations to bear in mind when launching a digital shopping portal...

By Bradley Elliott, Issued by Platinum Seed 25 Oct 2017

#ShopperMarketing: The current and future state of retail

The South African retail landscape has been under a lot of pressure for some time now and whilst 80% are blaming the economy for this downturn in trading, there are others that continue to grow year on year...

By Dave Nemeth 24 Oct 2017

#ShopperMarketing: Consumers consider brands for just 10 seconds in store

Ten seconds. That's all the attention a consumer will give your brand in a supermarket environment before considering a purchase...

By Gill Randall 24 Oct 2017

Four things this packaging company teaches us about Africa's consumer goods industry

The consumer-facing sector has been pivotal to Africa's growth story, with McKinsey & Company estimating it accounted for almost 50% of GDP expansion between 2010 and 2014. Here are some of the latest FMCG trends...

By Jaco Maritz 24 Oct 2017

Shreenal Ruparelia appointed new MD of Jumia Food

Online food delivery company, Jumia Food, has appointed Shreenal Ruparelia as its new managing director...

18 Oct 2017

#EntrepreneurMonth: A premium African surf brand with global appeal

Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...

By Lauren Hartzenberg 17 Oct 2017

Strengthening of trade, investment ties at Africa ASEAN Business Expo

A delegation from South Africa's Black Business Council recently held talks in Johannesburg with business leaders from Singapore and Malaysia on potential investment...

1 day ago

Tool helps developing nations map out export targets

A new online trade-boosting tool that makes it easier for businesses in developing countries to identify and target market opportunities has been unveiled by the International Trade Centre...

By Tom Nevin 1 Nov 2017

Phygital: The new retail marketing playground

Physical merged with digital, that's where the term phygital comes from. It's a marketing and retail description, but you'll find a world of phygital art out there too...

By Jainita Khatri 26 Oct 2017

Jumia Food promotes gender diversity through female rider recruitment

Jumia Food Kenya has launched an initiative aimed at recruiting more female riders; who act as the link between their partner restaurants and customers...

26 Oct 2017

RMB Ventures, Investec Asset Management acquire stakes in Botswana-based retailer

Kamoso, a Botswana-based retailer and consumer goods company, was acquired by a consortium that includes Investec Asset Management Private Equity, RMB Ventures...

24 Oct 2017

#ShopperMarketing: Case study - Gateway Theatre of Shopping

During 2016, the Gateway Theatre of Shopping in Durban made it their personal mission to grow the bottom line of at least 40 independent retailers over the course of 12 months...

23 Oct 2017

WAZA signs MoU to help make sustainably produced palm oil the norm

The World Association of Zoos and Aquariums and the RSPO have signed a five-year MoU to further transformation of markets and make sustainable palm oil the norm...

20 Oct 2017

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