Latest newsIn 2025, the sharpest strategy in business isn’t built on rivalry – it’s fuelled by relationships. As markets shift, technologies accelerate, and stakeholder expectations multiply, the most resilient and innovative companies are embracing a mindset that may once have seemed counterintuitive: partner with your competitors to get ahead. 9 Jul 2025 Read more There’s a quiet frustration shared by boutique PR and brand communications agencies: prospective clients approaching for proposals without a clear budget or brief. After a decade of running a small agency in this industry, I’ve seen this play out repeatedly, and it’s time to address the elephant in the room. 4 Jun 2025 Read more This week’s meeting between President Cyril Ramaphosa and US President Donald Trump was meant to symbolise cooperation and goodwill. Instead, it played out as a cautionary tale in high-stakes communication, one that every leader, diplomat, and brand strategist should study closely. 23 May 2025 Read more The global public relations industry is standing at a pivotal moment. The newly released 2024–2025 World PR Report (ICCO World PR Report – ICCO PR), published by the International Communications Consultancy Organisation (ICCO) in partnership with insight agency Opinium, delivers a compelling message: the profession must adapt, advise, and lead with ethics, now more than ever. 15 Apr 2025 Read more From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world applications, businesses and educators are unlocking unprecedented levels of motivation, performance, and engagement. 28 Feb 2025 Read more In public relations and communications, an unspoken industry challenge has long simmered beneath the surface: 'The unpaid pitch'. Agencies invest time, research, and creative strategy into proposals, only for potential clients to walk away with a free roadmap – often without ever intending to hire an agency. It’s an issue we’ve observed at our agency for some time. Still, a recent LinkedIn post by Parry Headrick, the candid and unfiltered voice of the industry and founder of Crackle PR in Boston, USA, has reignited the discussion. It’s time to address the problem and, more importantly, explore solutions. 27 Feb 2025 Read more Communicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change? 18 Feb 2025 Read more A guide to choosing the right agency. 11 Feb 2025 Read more Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or individual as an industry authority, they serve distinct roles. True influence lies in the ability to merge both – creating an ecosystem where credibility and vision work in tandem. 7 Feb 2025 Read more The role of 'woke-ism' in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term 'woke' – once a call for awareness of social justice – has evolved into a politically charged concept, dividing public opinion and influencing corporate strategies. In light of President Trump’s recent executive order recognising only two genders – male and female – brands now face a critical challenge: balancing inclusivity with shifting societal expectations. 30 Jan 2025 Read more According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and helping brands foster engaging relationships with target audiences. 5 Apr 2024 Read more Brand communications agency Brandfundi is celebrating after being named Best Boutique Brand Communications Agency 2024 - Johannesburg in the prestigious 2024 Global Business Insight (GBI) Awards. 22 Feb 2024 Read more Brandfundi, a leading boutique communications agency, has been honoured as the Boutique Brand Communications Agency of the Year – South Africa in the MEA Business Awards 2023. This prestigious recognition highlights the agency's dedication and innovation in brand communications. 2 Feb 2024 Read more While navigating last year’s convoluted global challenges, it’s evident that the nexus between PR strategies and real-world issues is inextricable. With socio-economic struggles, geopolitical tensions, climate change, and health challenges dominating the discourse, the PR sector has seen significant shifts in its approach. 31 Jan 2024 Read more The beginning of the year always presents a flood of predictions, trends and forecasts from industry experts, opinion leaders and those who want to jump on the bandwagon. After reviewing the plethora of social media trends for 2024, it quickly became evident that much of the thinking is simply an echo of previous years. Familiar themes like authenticity, video, AI, TikTok's rise, and personalisation have been regurgitated as rehashed trends overlooking the essential human element driving them. 25 Jan 2024 Read more Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving businesses vulnerable to potential risks. This article highlights these neglected areas and offers solutions to overcome these pitfalls within a business. 7 Jun 2023 Read more Based on service excellence, innovative practices, values, ethics, and performance consistency, Brandfundi was just awarded Brand Communication Company of the Year - Gauteng, by The Prestige Awards. This is the boutique agency's third consecutive win in these awards. 29 Aug 2022 Read more The youth (up to 25 years old) are driving change for brand communications globally, and the pace is picking up. It's no secret that communication has been continuously evolving since the beginning of verbal communication: language evolves, as does the way we interpret and express ourselves to one another. So why is it that the youth now have such an impact on the way brands communicate and advertise? 15 Jun 2022 Read more Brandfundi was recently shortlisted in the 2022 Global Business Awards and named Best Boutique Marketing and PR Agency in Johannesburg 2022. 10 Nov 2021 Read more
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