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Who wants to be an influencer? Why influencing is rapidly becoming a mainstream career in SA
Globally, influencing has become a top career aspiration for the younger generations. According to decision intelligence researchers, Morning Consult, a whopping 57% of Gen Z would become influencers if given the opportunity. 53% of the survey respondents regard influencing as a respectable career and the majority said they would be willing to leave their current jobs if they could sustain their lifestyles as influencers. 29 Oct 2024 Read more

Beyond cookies: How conversions API and server-side GTM are shaping data collection
As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. With regulations tightening, agencies must embrace smarter tools to ensure they collect accurate data while respecting user privacy. Let’s explore how the Conversions API (CAPI) and Server-Side Google Tag Manager (GTM) are revolutionising tracking, particularly within Africa’s evolving privacy landscape. 25 Oct 2024 Read more

Where brands and gamers meet: The untapped potential of the gaming market
Africa's gaming industry is on a trajectory of remarkable growth, driven by a young, tech-savvy population and increased access to mobile technology. With over 300 million gamers across the continent, mobile gaming leads the charge as smartphones become more affordable and internet penetration deepens. Countries like Nigeria, Kenya, and South Africa are emerging as key players, showcasing a vibrant ecosystem of developers, competitive esports, and a growing audience hungry for digital entertainment. 24 Oct 2024 Read more

Cracking Google's AI search: Key strategies for SGE success
Information is just a click away, and SEO has become essential for companies looking to stay competitive. It has become a cornerstone for businesses aiming to thrive online. In my previous article, AI in SEO: Ushering in a New Era of Search Engine Optimisation, I explored how artificial intelligence (AI) is revolutionising SEO by offering deeper insights into user intent, optimising content, and enhancing search rankings. 17 Oct 2024 Read more

Dentsu SSA makes a strong impact at Loeries 2024: Leading in Creative, Media, and Performance
Dentsu SSA has firmly established itself as a frontrunner at the Loeries 2024, the premier awards event for Africa and the Middle East. Achieving a shortlist is a noteworthy accomplishment, and winning a Loerie further affirms the team's dedication to reconnecting with the craft, stirring emotions, and forging lasting connections through compelling visual storytelling. 15 Oct 2024 Read more

Dentsu SA launches highly anticipated 2025 Paid Internship Programme – apply now!
Are you a recent graduate or a part-time student ready to dive into the world of marketing and advertising, or know someone that is? Great news! Applications are now open for the 2025 dentsu South Africa (SA) Paid Internship Programme. 11 Oct 2024 Read more

Precision boost: Mastering search marketing on Google and Bing
As a dentsu Performance Team lead, I’m eager to reveal how we harness the power of Google and Bing to refine our search marketing strategies. This approach isn’t just about visibility; it’s about making meaningful connections with each user and enhancing their journey from search to satisfaction. 9 Oct 2024 Read more

What keeps CMOs up at night?
Discover the latest insights from the world’s top marketing leaders in the newest episode of the Dentsu Wisdom Series. The Dentsu Creative CMO Survey 2024 unveils the key concerns and innovative strategies of over 950 CMOs from 14 markets. 8 Oct 2024 Read more

Red Star SA, Heed, and Rook Digital win big for Heineken Beverages with innovative campaigns
Red Star SA, in collaboration with media partners Heed and Rook Digital, are thrilled to announce its remarkable achievements at the prestigious New Generation Social & Digital Media Awards. This recognition highlights the power of collaboration, teamwork, innovation, and creativity that drives our success. 4 Oct 2024 Read more

AI in SEO: Ushering in a new era of search engine optimisation
In today’s digital age, information is at our fingertips, often in the form of a mobile device in our pockets. Consequently, SEO has become a cornerstone for businesses aiming to thrive online. However, the landscape of SEO has been undergoing a profound transformation, thanks to rapid advancements in artificial intelligence (AI). With its ability to learn, adapt, and process vast amounts of data, AI is revolutionising the way we approach SEO. 2 Oct 2024 Read more

Empowering women in media: Insights from dentsu’s trailblazers
Get ready for an inspiring conversation with two powerhouse women in African media! Join Chishimba Musonda, managing director of Dentsu Zambia, and Samantha Kipury, managing director of Dentsu Kenya, as they dive deep into the representation of women in media. 27 Sep 2024 Read more

Retail media: Shaping the future of e-commerce
“Being a speaker at one of the biggest e-commerce events in South Africa was an absolute pleasure. If you had told me that I would present a thought leadership piece in front of a crowd of 100+ marketing professionals, I would not have believed you. Fast forward a couple of years after graduating from university, and I’m speaking at one of the most prestigious e-commerce events in the country.” 25 Sep 2024 Read more

Dentsu Performance transforms and sets the bar for digital marketing
Dentsu Performance, the digital powerhouse within dentsu South Africa, is celebrating its third anniversary. In just three short years, the agency has established itself as a leader in digital marketing, delivering exceptional results for clients across various industries. 9 Sep 2024 Read more

IProspect: Empowering brands with integrated solutions and unmatched expertise
IProspect South Africa, a dentsu company, proudly announces its continued commitment to driving growth and innovation in Africa with its brand relaunch, introducing a new look and feel. As a leading global, full-funnel performance agency, iProspect is backed by one of the world’s largest media networks, with a deliberate quest for local relevance and intimate client service, deeply rooted in passion and performance. 5 Sep 2024 Read more

Unlocking the power of attention economics
Attention economics has emerged as a pivotal concept in understanding how audiences engage with advertising in today’s digital landscape. We’re thrilled to announce the release of our latest podcast episode, where we delve deep into the nuances of this compelling field. 4 Sep 2024 Read more

Innovating to impact: dentsu leads the way
The past year has seen a remarkable transformation in the banking sector across sub-Saharan Africa, driven by digital and technological innovations. These changes have had profound effects on the African economy, reshaping how financial services are delivered and accessed. 29 Aug 2024 Read more

Red Star SA shines at IAB Bookmark Awards with Heineken Beverages South Africa campaigns
Red Star SA, in collaboration with partners Honest Marketing and Rook Digital, has achieved remarkable success at the prestigious IAB South Africa Bookmark Awards. The teams garnered multiple awards for their outstanding work on the Heineken Silver and Heineken 0.0 campaigns, demonstrating excellence in digital innovation and effectiveness. 27 Aug 2024 Read more

Dentsu unveils groundbreaking global report: The Era of the Insight to Foresight Pivot
In an era where brands must evolve to thrive, Dentsu is proud to announce the release of our latest global report, “The Era of the Insight to Foresight Pivot.” This insightful and compelling report outlines the critical shift brands must make to succeed in the 2030s, presenting consumers with emotive and instinctive solutions that will determine not only their brand preference but also whether a brand even crosses their radar in an AI-filtered and culturally reshaped reality. 2 Aug 2024 Read more

Dentsu drives innovation in African financial services
Navigating the dynamic evolution of Africa’s finance and payments sectors demands innovative solutions that foster inclusivity and transformation. 9 Jul 2024 Read more

Africa's creative future: Leading the world through innovation and collaboration
In today's market, fostering a connected creative society and business environment in Africa is crucial. Creativity transcends industries - from media and data to advertising. At Dentsu, our 123-year journey of innovation exemplifies how businesses can thrive amidst constant change. 12 Jun 2024 Read more


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