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IAB South Africa Press Office
The IAB South Africa, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
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IAB SA launches free Decoding Digital Content Marketing podcast seriesThe IAB SA's Digital Content Marketing Committee has launched a six-part podcast series called Decoding Digital Content Marketing. Its aim? "To encourage and develop digital content marketing in South Africa as a unique, independent discipline and an effective tool for brands," says the committee's lead, and Machine_'s chief content officer, Sarah Browning-de Villiers. "This project was birthed out of the deep passion the committee has for the role of content marketing in our industry, but also to address the pervasive lack of understanding of this strategic discipline within our industry, and how it differs from other marketing approaches." 6 Oct 2021 Read more

Online Audience Measurement partner: IAB SA invites industry members to tenderThe IAB SA Executive Board and the IAB SA Future of Measurement Committee have officially extended an invitation to industry members to tender for the role of their official online audience measurement partner. The chosen provider will furnish the IAB SA with web and application measurement services to create a "single currency" which will be used as a benchmark that all industry stakeholders can trust and reference, 30 Sep 2021 Read more

New research: South African online audience news consumption and behaviour reportThe IAB SA Research Council is committed to developing research and insights to enhance the digital media and marketing landscape in South Africa. 26 Aug 2021 Read more

IAB Front Row 2021 winners announcedThe IAB SA was thrilled to announce the winners of the 2021 Front Row programme at the #Bookmarks2021 Virtual Awards Showcase that took place on 29 July. 5 Aug 2021 Read more

Anticipation builds ahead of the IAB Bookmark Awards 2021! Watch, enter or winIn celebrating 13 years of Moving the Industry Forward, which is this year's theme, the IAB Bookmarks has collaborated with 13 advertising experts to share some of the innovations and insights that have contributed to the success of digital marketing excellence. The video, launched on digital channels, provides interesting learning on how the creative marketing industry has navigated, cultivated and developed a marketing mix which has, through various campaigns, built impact for various brands and its consumers. 22 Jul 2021 Read more


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Contact IAB South Africa

Tel: 011 454-3534
Email: ten.asbai@ofni
Website: www.iabsa.net