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Measuring the value of social mediaDigital marketing has become the top responsibility of marketers today, according to the 27th Edition of The CMO Survey, overtaking all other touchpoints. With marketing budgets devoting almost 60% towards digital, marketers are only too aware that developing consistent and creative social media campaigns is a critical part of the equation. Dale Hefer, CEO of the Nedbank IMC Conference, says that without insightful user-centred monitoring, such campaigns can be sold short on the value and impact they create for the brand. 13 Oct 2021 Read more

Marketers must build back better in the next normal, says Nedbank IMC 2021 conference paper"You don't need me to tell you that the world we are operating in now is fundamentally different to where we were just 18 months ago. Major changes across industries were implemented virtually overnight and we've spent the last few months getting into a new rhythm, a new normal, the next normal." 16 Sep 2021 Read more

Marketing. The Movie, livestreams to critical acclaim, wows Africa's marketersThe Nedbank IMC 2021, themed Marketing. The Movie and billed as "Thriller. Action. Drama. Always a Love Story", surpassed expectations on Thursday, 29 July 2021 when it streamed a sterling array of marketing stars to more than 1300 delegates from 14 countries. 3 Aug 2021 Read more

A Nedbank IMC 2021 partnership with Sunshine Cinema challenges marketers to pay it forwardAfrica's premier marketing conference is pleased to announce a partnership with Sunshine Cinema, Africa's first solar-powered media distribution channel that ignites imaginations and discussion on the continent. The partnership sends out a challenge to South African and African marketers to 'pay it forward'. 23 Jul 2021 Read more

Industry maverick to talk honesty at Nedbank IMC 2021This year's Nedbank IMC closing speaker is the award-winning CEO of Joburg agency, DNA Brand Architects, Sylvester Chauke. He is a passionate advocate for creativity and author of the book, Stand Against Bland. 14 Jul 2021 Read more

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