Latest newsIf you haven't booked your virtual seat, now is the time. On Friday, 29 July 2022, an array of world-class local and global thought leaders will inform, entertain and inspire as they dig deep in the quest to find out just what it takes to ensure that we remain relevant in our fast-evolving markets. 26 Jul 2022 Read more Scott Thwaites, head of emerging markets for TikTok Global Business Solutions, is one of the international thought leaders who will be inspiring us at this year's Nedbank Integrated Marketing Conference (IMC). 21 Jul 2022 Read more What do neurons have to do with marketing? A lot more than you may think! At this year's Nedbank Integrated Marketing Conference (IMC), a virtual one-day conference that will take place on 29 July, delegates will hear about what neurons - the brain's information messengers - have to do in the development of marketing messages that are deeply relevant to consumers. 6 Jul 2022 Read more To a marketer, entrepreneur or creative, the question of customer relevance is growing in importance and complexity. The always-on, distraction-hungry and algorithm-driven marketplace, from which customer data has never been easier to access, can overwhelm rather than enlighten. At this year's Nedbank Integrated Marketing Conference (IMC), a host of inspiring African and international speakers will provide insights, stories and strategies to help us hit that sweet spot of customer relevance. 4 Jul 2022 Read more When embarking on a new business, fresh campaign or product launch, do we as marketers ask whether our efforts are making the world a better place? For Sadika Fakir, integrated media and digital director at Tiger Brands - and one of the speakers at this year's virtual Nedbank IMC (Integrated Marketing Conference) 2022 - this is a non-negotiable question in the discipline of marketing. 3 Jun 2022 Read more
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