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Incubeta Press Office
Incubeta is an international team of experts in marketing, technology, data, and creative.

Latest news

4 reasons why CFOs love data-drive creative
The first quarter is already behind us. For digital marketers who started the year on tighter budgets, the next eight months loom large as they try to achieve their strategic objectives with fewer resources than they had last year. For those who haven’t considered data-driven creative (DDC) there has never been a better time to take action. And here are four reasons why your CFO will agree with you. 26 Apr 2024 Read more

Why data-driven creative projects fail and 3 steps to ensure success
Forward-thinking brands are leaning into data-driven creative (DDC), where companies can create digital assets that offer an almost limitless amount of variations, and which can be changed up quickly and cost effectively depending on the consumer’s circumstances. To put it simply, DDC helps target audiences with the right content, at the right time and on the right channel. On the fly. 17 Apr 2024 Read more

Jaco Lintvelt appointed as the new managing director of Incubeta Africa
International digital marketing partner, Incubeta, has announced the appointment of Jaco Lintvelt as the new managing director of Incubeta Africa. The appointment bolsters the South African team which serves both local and global brands through its suite of data-driven services. 11 Apr 2024 Read more

Data driven creative - when marketing is indistinguishable from magic
Marketing professionals of outperforming brands understand that data goes far beyond simply understanding the customer. Data-driven strategies help target audiences with the right content, at the right time and on the right channel. Data-driven creative (DDC) is emerging as one of the main pillars of successful digital campaigns, helping teams cut through the noise and deliver improved performance and maximise ROI. 13 Nov 2023 Read more

Victoria Webb appointed as new managing director of Incubeta MENA
International digital marketing partner, Incubeta, has announced the appointment of Victoria Webb as the new managing director of its Middle East and North Africa (MENA) region. Backed by over 18 years of experience in both traditional and digital media marketing, Victoria's elevation to this leadership role is testament to her skill, dedication, and outstanding contributions to the agency since she joined (then NMPi) in 2017. 24 Oct 2023 Read more

Local brands ignoring the obvious while chasing shiny, new tech
Technology is helping global retailers reinvent themselves. Offering an exciting blend of cutting edge digital technology and traditional strategies, smart tech is helping retailers attract new customers and, in many instances, also gain valuable user data along the way. But before CMOs can start rolling out some of the exciting new services available, it's vital that they get the basics right first. 16 Oct 2023 Read more

Incubeta announces change in leadership
Incubeta MENA, one of the region's most prominent digital agencies, has announced a new regional structure and strategic changes within its senior management team, further strengthening its position as a leading digital agency in the Middle East and North Africa (MENA) region. 9 Oct 2023 Read more

Maximise ROI with performance marketing
In the fast-paced world of modern marketing, one thing remains constant and a top priority - results! To thrive in today's ever-evolving digital landscape and stay ahead of the competition, continuous upskilling is not just an option; it's a necessity. That's why leading digital marketing specialist, Incubeta partnered with the global award-winning Red & Yellow Creative School of Business. Together, they have curated a transformative 10-week online course in performance marketing designed to equip you with the skills essential for targeting the right audiences at the right time, ultimately leading to increased ROI. 2 Oct 2023 Read more

Data-driven creative. The secret sauce to driving conversions in Q4 and beyond
According to research done by Google Media Lab, "70% of ad campaign performance is based on the quality of ad creativity". In today's competitive environment where personalisation, privacy, automation and media efficiency reign supreme, creative emerges as the cornerstone to your strategy - one that elevates your marketing and helps you to cut through the noise. 26 Sep 2023 Read more

Client training addresses skills gaps and can even help build new business units
There is no doubt that great agency and client partnerships are the foundation for work that shifts the performance needle. However, when there is an in-house skills deficit it places strain on the relationship that can impact results. Client training can not only remedy the knowledge gap, but can even help brands build new business units. 27 Jun 2023 Read more

Carlyle to acquire international marketing agency Incubeta
The acquisition will help accelerate Incubeta's investments in its proprietary technology, sales and marketing efforts, and M&A-led market consolidation. 17 Nov 2022 Read more

Plan your Amazon strategy, or pay the price. 5 insights for SA brands
While South Africa's consumers may be rejoicing at the news that they will be able to enjoy all the convenience and competitive pricing of the world's biggest online marketplace, the news that Amazon will be open for business next year may have some brands re-thinking their channel strategies. And rightly so, because making an Amazon play without a well thought through plan could end up costing companies more than they realise. 18 Aug 2022 Read more

Incubeta acquires Bruce Clay MENA as part of global expansion strategy
The acquisition provides customers of digital marketing specialist, Incubeta, with extended access to SEO, PPC, creative and social media solutions in the Middle Eastern and Northern African territories while broadening its global expertise 15 Jun 2022 Read more

Local marketers should consider a global Amazon marketplace strategy sooner rather than later
Amazon raked in a substantial $31bn in ad revenue last year and, while this may account for a relatively small portion of the tech giant's overall earnings, its ad business is one of its fastest growing divisions. For local CMOs looking to take their products global, Amazon must be an essential part of their digital strategy. And even those focussed only on domestic markets, there are action items that need to be considered in the mid-term, advises global digital marketing specialist, Incubeta. 14 Apr 2022 Read more

Sanlam appoints Incubeta as digital media planning and buying partner
Incubeta has been appointed as digital media planning and buying partner for the Sanlam Group, retaining the business for a further three years. The appointment enables the global performance marketer to build on its existing relationship as the group's trusted digital marketing partner, as well as to focus on helping Sanlam achieve its growth objectives. 24 Nov 2021 Read more

Incubeta take home a leader award at the Assegai Awards 2021
Yet another win for the Incubeta ZA team. We are thrilled to announce that we took home a leader award under the category Search Marketing: SEO & PPC at the Assegai Integrated Marketing Awards, which took place on 11 November. 17 Nov 2021 Read more

5 ways boards can give CMOs the support they need to achieve success
As more organisations rely on their digital marketing teams for the heavy lifting when it comes to revenue growth, making sure they have the support they need has become critical. Incubeta MD, MEA, Roan Mackintosh, shares five vitally important ways boards can support their chief marketing officers (CMOs) so they are best placed to deliver on their growing mandate. 9 Sep 2021 Read more

Incubeta ZA are finalists at the 2021 Supersonic New Generation Awards
The Supersonic New Generation Awards has just released this year's finalists and Incubeta is thrilled to be shortlisted under three categories for their work done with Hyundai Automotive SA, Sanlam, and Shoprite Checkers Sixty60. 1 Sep 2021 Read more

Using digital-first KPIs to secure success and support
The pandemic has radically shifted how consumers both engage with brands and purchase products. This new behaviour has significantly boosted the importance of digital marketing in most organisations. But some marketing leaders are still struggling to apply the correct metrics for measuring their digital performance, limiting their efficacy and the ability to secure the necessary support they need for success. 24 Aug 2021 Read more

Incubeta expands offering with launch of Dubai and Mexico offices
Digital marketing group, Incubeta has announced its expansion into Latin America (LATAM), and the Middle East and North Africa (MENA), with the opening of two new offices in Dubai and Mexico City, Mexico. These new market entries will enable Incubeta to help businesses to upgrade their growth through bespoke, localised digital solutions with global expertise. 14 May 2021 Read more

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