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Google LLC is a global technology company, founded in 1998, when Page and Brin built a search engine that used links to determine the importance of individual pages on the World Wide Web.
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Baking media effectiveness into your video marketing strategy
Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions. 4 Jul 2025 Read more

New creative updates to help advertisers generate lifestyle imagery
As an advertiser, your creative is often the first impression potential customers have of your brand. You need to make sure your assets are as visually engaging and varied as possible so they resonate with the different needs of your audience and help you achieve your business goals. That’s why we’re introducing new creative capabilities in Google Ads so that you can create a higher variety of effective assets to drive performance in your campaigns. 6 Mar 2025 Read more

Media effectiveness: How CMOs get CFOs to see marketing as a value driver
Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of advertising products and solutions. 5 Feb 2025 Read more