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Distell Press Office
Distell, a global business with roots in South Africa, produces and markets a diverse portfolio of award-winning alcoholic brands that have been crafted by extraordinary people across the world. Some of these brands include Amarula, Savanna, Hunter's Dry, Durbanville Hills and Nederburg.
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Unpacking identity on the Viceroy Vul'Umlomo: Conversations on Culture
Understanding our identity through modern society's cultural lens is critical in our journey to figuring out who we are and what our more significant role is. Viceroy, a brand deeply rooted in local cultural heritage, has set a tone and platform to allow for conversation that reinforces the importance of our roots and allows South Africans to air their views and share their experiences. 21 Sep 2022 Read more

Bernini: Real sparkling spritzer made from wine, showcases the real, natural potential of SA women
Bernini, South Africa's only real sparkling spritzer that is made from wine, is introducing a new campaign in September 2022. The campaign, aimed at sophisticated South African women, will set the brand apart from its competitors as the only popular RTD on the market that is truly made from wine and to show consumers that the Bernini range of 'sparkling spritzers' with the easy ring pull closure is the preferred premium choice for any occasion. 20 Sep 2022 Read more

The House of J.C. Le Roux celebrates new elegant look and raises a glass to SA for recent award wins
J.C. Le Roux, SA's most loved sparkling wine, reveals a premium, elegant new look. At The House of J.C. Le Roux, South Africa's first dedicated sparkling wine cellar, celebrating in style is always just a pop away. J.C. Le Roux believes that it is not only the big occasions that are worthy of celebrating, but also those smaller everyday wins that are just as important to pop a bottle of your favourite bubbly and raise a glass to. Every bottle of J.C. Le Roux, from grape to bubble, is perfectly crafted with a special celebration in mind. 19 Sep 2022 Read more

Nico Efstratiou hailed third-round winner of the Hunter's X Jacquel Culture House
Producer, songwriter and DJ Nico Efstratiou has been announced as the third-round winner of the Hunter's X Jacquel Culture House (JCH) talent incubator on the third episode aired on MTV Base, Tuesday (30 August 2022) evening. 6 Sep 2022 Read more

Positive upliftment of communities with SboNdaba Dance, powered by Extreme
South Africa is a country that loves dancing. We're a nation that believes in expressing ourselves through dance and harnessing the art of dance to triumph over the many challenges we face daily. This is the ethos SboNdaba Dance is based on. 5 Sep 2022 Read more

Show up, glow up, and step up your career with Bernini
Bernini presents the Glow Up Bootcamp 23 Aug 2022 Read more

Savanna Premium Cider shows the value of a laugh #StandUpForYourComedy
In a country where it's cheaper to take a flight to Cape Town than to fill up your petrol tank, Savanna Premium Cider, the most loved cider in the land and the biggest supporter of the local comedy scene, has decided to take comedy to the people instead. So, Savanna's going on tour, a Savanna Comedy Bar Tour, and instead of a barrel full of laughs, it's a bus, full of SA's best comedians, dropping into cities, towns and some really unexpected places all over the country to bring some much deserved laughs because we can all really do with some right now. After all, comedy is a basic human right. It's time to #StandUpForYourComedy. 15 Aug 2022 Read more

Savanna Premium Cider and Comedy Central Africa hit the road to bring comedy to SA #StandUpForYourComedy
South Ahh, we gotta get up, stand up, for our right to laughter because Comedy is a basic human right. That's why the Savanna Comedy Bar is back and not just virtual - live, and coming soon to a town near you. Even you, Ms Kaap-Sche-Hoop. Come on, give us a L.O.L. and you could win an N.F.T. powered by 'lags'. Or have a crisp dry Savanna cider and check us out LIVE, on social media or on Comedy Central and still stand a chance to win. #StandUpForYourComedy 5 Aug 2022 Read more

Celebrate golden friendships with Klipdrift this International Friendship Day
"You can't put it in simple words. You tend to become a little bit more poetic when you speak about the friendship, the camaraderie, and brotherly love - that nothing can come between us." These are the opening words spoken by Biking Bandit, Titi Mashele in Klipdrift's latest Friends with Purpose doccie series. The newest Friends with Purpose installment tells the story of a powerful friendship between three friends that has grown from a shared love of cycling into a movement, as the Biking Bandits take the joy of bike riding to the streets of Soweto. 25 Jul 2022 Read more

Nederburg Baronne on SA's list of top 10 red blends
Baronne's been flexing its well-toned muscles in some of the best red wine company. The 2020 vintage of this Mzanzi favourite has made it onto the just-released top ten list of Winemag's Prescient Signature Red Blend Report for 2022. 19 Jul 2022 Read more

Savanna Premium Cider wins at MAA with Savanna Virtual Comedy
At the Marketing Achievement Awards (MAA), Distell and their agency partner, Grey Advertising Africa, were awarded the Absa Excellence in Marketing Innovation Award and a Nando's Excellence in South African Resonance Award special adjudicator's commendation for the Savanna Virtual Comedy Bar campaigns. 18 Jul 2022 Read more

Durbanville Hills announced as Top 2 Winery in South Africa
At the prestigious 2022 Trophy Wine Show, Durbanville Hills has been named 2nd in the Top 10 list of wine producers. 11 Jul 2022 Read more

Viceroy Vul'Umlomo: Conversations on Culture | Through art
South Africa is predominantly known as a rainbow nation because it is made up of so many diverse cultures and religions. 6 Jul 2022 Read more

Right under your nose - some of the world's best whiskies are made in SA
Whether it's music, art, or food, it's often the case that a South African creation is appreciated beyond our shores before we South Africans sit up, take notice and believe it ourselves. Whisky is no different - after a flood of accolades, South Africans are finally beginning to believe we're home to world-class whiskies. 30 Jun 2022 Read more

Bernini's popular Squadcast series returns with a panel of real, natural, sparkling SA women
Catch the #BerniniSquadcast with Sne Mbatha, Dr Thsidi Gule and Lalla Hirayama. 14 Jun 2022 Read more

Polished Heritage Heroes show Nederburg's new momentum
Nederburg's prestige Heritage Heroes collection has become more focused, says Nederburg cellarmaster, Samuel Viljoen. "In every way, from the liquid to the livery, you'll find a polished precision. The wines are fresher, livelier, and more poised. 8 Jun 2022 Read more

Louder for the people at the back
The People vs Savanna Premium Cider in #CancelCourt #TheAppeal 31 May 2022 Read more

Savanna Cider introduces Gugu - Mzansi's spiciest voice assistant designed to bring Chilled Chilli to the people
Savanna Premium Cider has always prided itself on being one of the most innovative brands in SA. Its latest product innovation, the deliciously crisp and dry Savanna Chilled Chilli with hints of chilli and ginger, is currently taking South African taste buds and timelines by storm. But the innovation doesn't stop there, as Savanna now takes a bold step into the tech and digital AI space and unleashes Gugu, a spicy new voice assistant, on the Savanna cider lovers of South Ahh. 11 May 2022 Read more

Klipdrift Unklipped returns for Season 3
Klipdrift - South Africa's iconic brandy, has announced that its content series, Unklipped, is back for a third season, following successful runs in 2019 and 2020. 28 Apr 2022 Read more

The dawning of a new era for Three Ships Whisky
After a journey of over 19 billion kilometres, 21 revolutions around the sun, and 21 years, the whisky of the millennium, Three Ships Whisky Millennium 21-Year-Old Single Malt, is finally here. 25 Apr 2022 Read more

Extreme Energy launches Bula Sekele - an exciting initiative aimed at uplifting South Africans through the positive power of dance
Extreme Energy, the invigorating alcoholic energy drink with a distinctive apple taste and energy kick, has launched an exciting new initiative called Bula Sekele that aims to uplift aspiring street dancers to become professionals, thereby changing their futures, transforming their lives, and making a positive impact in their communities. 22 Mar 2022 Read more

Savanna Premium Cider is bringing the spice with the new 'Chilled Chilli'
We all know that Savivi is not only the people's most loved cider it's also the most innovative. So the world's spiciest nation is now home to the world's first spicy cider because #SiyavannaSouthAfrica. Don't worry, this easy drinking cider is not too hot or spicy, it's crisp and dry with hints of chilli and ginger. And it's utterly refreshing, in more ways than one. 17 Mar 2022 Read more

Viceroy Vul'Umlomo: Conversations on Culture takes a deep dive into the relationship between money and culture
As South Africans, we regard culture as an essential part of our lives. As we exist in modern society, it's equally important to continuously have conversations on culture to understand the real significance behind our cultural traditions and perceived misconceptions that may arise from certain practices. 11 Mar 2022 Read more

Pongrácz and Amanda du-Pont shake things up
Move over Frank Sinatra - Amanda du-Pont and Pongrácz are here to add some new life to an old favourite. 24 Feb 2022 Read more

Bernini launches #WeAreWomen campaign with brand ambassador Linda Mtoba
The team behind Bernini - SA's much loved and only Natural Sparkling Grape Frìzzante - has recently launched their new #WeAreWomen campaign aimed at driving female empowerment, in partnership with their new brand ambassador, Linda Mtoba, and a squad of South African Glow Getters. 15 Feb 2022 Read more

The people vs Savanna Premium Cider in #CancelCourt - you won't believe what happens next...
Savanna fans have recently found it harder to get their hands on their favourite, premium, crisp and dry cider brand due to a global supply chain crisis compounded by shipping delays. The enormous love and support from South Africans resulted in a situation where the brand doubled in size in the last twelve months, creating significant pressure on demand and supply. Savanna continued to work around the clock to produce and supply millions of litres of the iconic cider to customers and consumers each week, but some fans still noticed their brand selling out fast and missing from fridges and shelves. 8 Feb 2022 Read more

World top 12 Sauvignon Blanc accolade for Durbanville Hills
Durbanville Hills' The Tangram White Blend 2018 has been awarded as one of the world's 12 top-scoring wines at the 2021's Global Sauvignon Blanc Masters hosted by The Drinks Business. 4 Feb 2022 Read more

The squad is glowing up! Bernini welcomes Linda Mtoba as 2022 brand ambassador
The team behind Bernini - SA's much loved and only Natural Sparkling Grape Frìzzante - has recently announced their brand ambassador - leading actress, social media personality and style icon, Linda Mtoba. 17 Dec 2021 Read more

SA first: Whisky made to music
In a first for South Africa two creatives have collaborated in creating a one-of-a-kind sonically matured whisky, pushing the boundaries of whisky innovation and #WhiskyRemastered. 10 Dec 2021 Read more

New wine range encapsulates the vibrancy of Cape Town
Inspired by the city of Cape Town's vibrancy, the new Cape Portrait range from Durbanville Hills captures the sensorial melting pot of the city and its people. 8 Dec 2021 Read more

Savanna Premium Cider harnesses SA's most abundant natural resource to provide real shade for summer! #TwirraShadeProject
Savanna Premium Crisp and Dry Cider is at it again, tapping into South African culture because, Siyavanna SA! It's no secret that South Africans have zero chill - no chill on the streets and especially on Twitter. Twitter shade is so abundant in our land, that Savanna has used it as a natural resource and turned that shade into something useful and positive in an unexpected way - real shade to provide relief from the hot African sun this Summer. Which coincidentally also has zero chill bathong! 7 Dec 2021 Read more

New Klipdrift doccie series launches 'Friends with Purpose'
When it comes to friendship, Klipdrift has struck gold. They've searched the land to bring us stories of friendships that lift the heart and uplift communities. Klipdrift Friends with Purpose will highlight real South African friendships that go beyond the ordinary - they'll show friends whose bonds have deepened as they've found a common purpose. 6 Dec 2021 Read more

Esprit leads in consumer product innovation for 2021
The South African consumer landscape is demanding and forever changing. Esprit, the brand behind the delicious range of fruity ready-to-drink flavoured alcoholic beverages, is one of NielsenIQ BASES Top Breakthrough Innovation 2021 award winners. 3 Dec 2021 Read more

Three Ships Whisky launches 6th annual limited-edition Master's Collection ahead of the festive season
The 12YO Double Wood Blend - A thing of rare beauty, uncovered 2 Dec 2021 Read more

J.C. Le Roux reveals sophisticated new look for the Nectar range and celebrates with Dineo Langa as face of the campaign
The House of J.C. Le Roux, South Africa's first dedicated sparkling wine cellar, is excited to reveal an elegantly beautiful new look for their premium Nectar range and equally thrilled to be celebrating Nectar's new look with the fabulous Dineo Langa, J.C. Le Roux's newly appointed ambassador, as the face of the campaign. 1 Dec 2021 Read more

Enjoy a dreamy, carefree summer with Amarula
Finally, the days are getting longer, warmer and cicadas are filling the early evening air with their song. Time to start winding down and looking forward to a long-awaited summer spent with friends and family. Weekends are rich with opportunity and a long break over the festive season is within reach, during which Amarula is the perfect companion for a little carefree indulgence to brighten every day. 29 Nov 2021 Read more

Viceroy promotes cultural learning with Conversations on Culture sessions
As people, we've always been guided by our culture. It has been our compass for where we need to go and shone a light on where we're from. South Africa is well-known for its diversity, and we are considered a melting pot of ethnic and cultural diversity. 25 Nov 2021 Read more

Nederburg brings you local cuisine like you've never seen
Take a pinch of Chef's Table, add a dash of Anthony Bourdain's Parts Unknown, then a large helping of Mzansi magic, and you have the quintessential ingredients for a show like no other. 25 Nov 2021 Read more

Hunter's set to refresh SA's music industry with #MusicNeedsYou concert
It's been almost two years since the global Covid-19 pandemic started in South Africa and like many other countries, South Africa also had to implement strategies to curb the spread of the disease. Lockdown has meant many things such as mask-wearing, social distancing and no more live events. In the beginning, it was novel and quite enjoyable to watch concerts, shows and performances from the comfort of your home but digital fatigue is hitting hard. 4 Nov 2021 Read more

Nederburg's Double Barrel Reserve reflects detail and imagination
"Never underestimate the power of a simple detail. It can transform even the excellent into the exceptional," says Niël Groenewald, MD of Nederburg. "Ask anyone who treasures their craft, who works fully with their hands, heart and mind, and they will tell you the same." 27 Oct 2021 Read more

Inventive new campaign launches a bold new drink
Everything about the new Three Ships Mash Tun is inventive - even the marketing campaign that promotes it. "For a drink that's set to shake up the traditional whisky category, only an ad campaign that's bold and inventive itself will do," says brand manager Nicole Hewitt. 26 Oct 2021 Read more

Siyavanna SA - thank you for the love! Ska wara, we're working hard not to let you go dry!
South Africa's most popular premium cider, Savanna is currently in a situation every brand would love and hate to be in simultaneously. The enormous love and support from South Africans has resulted in a situation where the brand has doubled in size in the last twelve months, creating significant pressure on demand and supply. Some fans have been noticing their brand selling out fast and missing from fridges and shelves in their search for their favourite cider. 24 Oct 2021 Read more

4th Street Wines launches Sweet Late Harvest for the ultimate chill
New 4th Street Sweet Late Harvest bag-in-box is best served chilled and bursts with sweet natural flavours that are versatile enough for fun wine cocktails at any chilled occasion with your closest crew. 22 Oct 2021 Read more

Bernini dials up the glow with a stylish new look and easy opening cap
Bernini - SA's much loved real natural sparkling grape frìzzante - reveals a premium, sophisticated new look and easy-open cap, offering glow getters the chance to step up and enjoy the frìzzante they've always loved, with even more convenience and style. 19 Oct 2021 Read more

Live on the light side with Vawter Hard Seltzer and embrace all sides of yourself
Vawter Hard Seltzer is the exciting new product launched earlier this year by Distell, the market leading innovators in the ready-to-drink category in South Africa. Vawter Hard Seltzer is a unique range of spirit coolers: vodka and sparkling water with natural fruit flavours that is lower in sugar and alcohol content, allowing consumers to fully embrace the many different sides of themselves - the side that wants to flow on the dance floor, the side that wants to flow on the yoga mat, the side that wants to work like a boss, the side that wants to workout like a boss. With Vawter Hard Seltzer, you can live life light and do it all. 13 Oct 2021 Read more

Savanna helps SA with their umjolo woes
With social distancing, lockdown, and mask-wearing times approaching the two-year mark, it came to Savanna Premium Cider's attention that while people have been growing their sweatpants and slipper collection, they have also let their umjolo 'dating' game slide. Umjolo is facing a serious pandemic with no way to 'jola' (get to know each other) properly. We have to wear our masks to stay safe and respect the curfew which could limit those kissing moments and the sharing of love - face-to-face. 6 Oct 2021 Read more

Bernini partners with OneVoice South Africa to empower over 1000 women in SA to succeed in the workplace
South Africa has recorded the highest levels of unemployment to date - and the female unemployment rate remains far higher than that of men. During Q1 2020 and Q1 2021, Statistics South Africa found that more than four in every ten young South African women were not only unemployed, but lacked education or training. A closer look reveals how a lack of soft skills needed to get and keep a job, are among the major obstacles to employment and entrepreneurship. 22 Sep 2021 Read more

Major League DJz action-filled lives fuelled by Extreme Energy's new Non-Alcoholic variant
Major League DJz are heavyweights on the SA music scene, and Junior King is one of the hottest next gen dancers in the industry. They recently partnered with Extreme Energy's new Non-Alcoholic variant to bring fans a behind-the-scenes look at their fast-paced lives. 21 Sep 2021 Read more

Extreme Energy's new House and Soul sensory music variants are a world first innovation
Extreme Energy has firmly established itself as a brand at the forefront of the latest global drinks' innovation. With the launch of the groundbreaking Extreme House and Extreme Soul sensory music variants - a world-first-of-its-kind innovation - this unstoppable brand connects with Mzansi's popular urban music culture. 17 Sep 2021 Read more

Savanna Light - It's not that heavy
Savanna Cider is known for its crisp, witty perspective on daily life in sunny South Africa, and offers a range of premium dry ciders designed to quench any thirst at any occasion. Savanna was the first cider to launch a Light variant as the ultimate choice for a refreshing alcoholic beverage on the lighter side. Light in alcohol, at a 3% alcohol level, Savanna Light has been enjoyed by men and women across South Africa since 2000 - #SiyavannaSouthAfrica. 10 Sep 2021 Read more

Nederburg offers helping hand to restaurants and wait staff
Nederburg Wines is spending close to R1m to encourage diners to return to their favourite licenced eateries in a campaign primarily designed to boost the beleaguered restaurant sector. 9 Sep 2021 Read more

Moonchild serves a dash of madness with creatives
There is method to the madness, so goes the adage. A new TV show hosted by the colourful and irreverent Moonchild Sanelly zooms in on the lives of South Africa's most prolific artists and entertainers with the premise of peeling off the layers to get to the madness that drives creatives who see the world differently. 9 Sep 2021 Read more

Three Ships Mash Tun - a smooth-tasting, bold new invention
From a South African distillery famous for innovation, and globally awarded for its top quality whiskies, comes a bold new invention. Three Ships Mash Tun is a smooth new taste, born in the heart of the James Sedgwick Distillery. 3 Sep 2021 Read more

Klipdrift leads the way with zero sugar spirit cooler - Klipdrift & Cola Zero Sugar
South Africa's favourite brandy has its finger on the pulse of consumer lifestyle trends - that's the motivation behind the new Klipdrift & Cola Zero Sugar 23 Aug 2021 Read more

Durbanville Hills launches lower alcohol wine range
Keeping in trend with the global shift towards a more mindful lifestyle, Durbanville Hills has launched a new light range that is lower in alcohol and calories. 11 Aug 2021 Read more

Bernini steps up female empowerment with a new platform and host for The Squadcast
The team behind Bernini - SA's only real Natural Sparkling Grape Frizzantè - is back with The Squadcast - a platform for open, honest conversation with confident, empowered women who live life with style, strength, flair and purpose. These phenomenal women will share their experiences along with valuable advice for women. 6 Aug 2021 Read more

Bain's re-greens Jozi City Centre!
Despite Johannesburg being known as the concrete jungle of Africa, the city is encouraging greener living for its citizens with a number of initiatives and environmental projects. The proudly South African Bain's Cape Mountain Whisky, and twice awarded as the World's Best Grain Whisky, has joined the movement by creating the Bain's Urban Forest in the heart of Johannesburg at the Modderfontein Nature Reserve. 28 Jun 2021 Read more

Savanna Premium Cider flexes its muscles by bringing home 2 International Cannes Lions Awards
The Cannes Lions International Festival of Creativity awards marketing and creative teams from around the world for work that creates meaningful connections with consumers in a radically disrupted world. Distell's premium cider brand Savanna has won two coveted Bronze Cannes Lions awards amongst a handful of other South African winners. 28 Jun 2021 Read more

SA market welcomes the arrival of Vawter Hard Seltzer
Distell launches first low calorie, ABV scale hard seltzer in Africa in line with global drinks trends. 4 Jun 2021 Read more

Hunter's continues to refresh SA this World Cider Day
Worldwide, 3 June is known as World Cider Day. A day for all cider fans to declare their love for this popular drink available in a wide variety of apple cider. 3 Jun 2021 Read more

Extreme Energy launches premium non-alcoholic variant to help you keep the pace - no matter what
Extreme Energy is in tune with the lifestyle of its active unisex consumers. This is the impetus behind the launch of the exciting new Extreme Energy non-alcoholic variant. 2 Jun 2021 Read more

Savanna and Comedy Central Africa continue to show their unwavering support for SA's comedic talent
Safta-nominated Comedy Central Live at the Savanna Virtual Comedy Bar renewed for another season starring Tumi Morake, Nina Hastie, Trevor Gumbi, Tyson Ngubeni and many more... 10 May 2021 Read more

Savanna Cider resolute in promotion of responsible consumption
As we navigate the new world we find ourselves in, Savanna remains focused on supporting and uplifting South Africans through numerous campaigns and lively social media activity. During this challenging time, we understand the need to savour every moment and live jubilantly and as such we have intentionally endeavoured to create content that entertains and proactively drives responsible messaging to you, our much loved consumers. 10 May 2021 Read more