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Old Friends Young Talent (OFyt) Press Office
A unique union of global experience and talent from the streets to create fresh, involving, indigenous South African marketing solutions.
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Latest news

Lockdown's crazy journey for OFyt and The Crazy Store
Success can be achieved during lockdown thanks to a longstanding agency client relationship 14 Apr 2021 Read more

OFyt creates brand collateral for newly launched Galaxy and Co.
Old Friends Young Talent (OFyt) - that bunch of wise, very experienced advertising people working with some very smart, younger, slightly better-looking people - recently created the brand collateral for TFG (The Foschini Group) reimagined pure play jewellery brand, Galaxy and Co. 18 Mar 2021 Read more

OFyt creates new visual language for Jack & Coke
The new visual language will be used globally to solidify the relationship between the two brands 25 Feb 2021 Read more

Q&A: Chris Gotz and Paul Newman on OFyt remaining independent and true to core mission
Old Friends Young Talent's (OFyt) National Creative Director Chris Gotz and CEO Paul Newman discuss the company's recent decision to remain independent, how they are staying true to their core mission of finding and encouraging talent that has been denied the normal "privileged" entrance to advertising, as well as the impact of Covid-19 and the outlook of the advertising industry for 2021... 1 Feb 2021 Read more

OFyt creates an online gift card that offers an experience for the V&A Waterfront
When the V&A Waterfront approached Old Friends Young Talent (OFyt) for a creative campaign that would let people know that their gift cards are available to purchase online, the agency knew that this is a much bigger brief than just an announcement. After all, the V&A Waterfront is much more than just a mall. 9 Oct 2020 Read more

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